Hasta La Ideas

Last fall, we told you about Design 21‘s visual design competition to get the word out about wood from forests that have been certified by the Forest Stewardship Council (FSC) as environmentally responsible, socially beneficial, and economically viable in their practices. Entrants were challenged to create “a compelling and persuasive message that sparks an interest in FSC and drives people to a consumer-searchable website; a campaign design for online and print ads; and a clever URL name for FSC’s consumer website.” The first-prize winner, chosen by The Nature Conservancy and the FSC, is the France-based design team of Damian O’Hara and Christophe Roger, who created a copy-driven campaign that highlights simple wood objects such as a table and a wooden spoon. Their suggested URL is www.buygoodwood.org.

“We selected this campaign for its direct simplicity, warm and humorous tone, and how it allows FSC to reference such large topics as climate change, indigenous people’s rights, and wildlife protection,” said the judges, who also praised the campaign’s “clean, understated design.” O’Hara and Rouger will receive $5,000 in prize money, and another $5,000 will be shared among the design voted “Most Popular” in an online poll (1187 Creative’s “Know Forestry” campaign) Design 21 advisory board members’ “Judges’ Picks.”

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