Hasta La Ideas

On some level Dell is still playing catch-up with Cupertino–their Adamo is milled from a single piece of aluminum, hmm–but the company has also made significant structural changes in the service of design.

As vice-president of Dell’s global consumer industrial design organization, Ed Boyd is leading Dell’s new approach to design on the consumer side. Boyd came to Dell from senior design positions with Nike and Sony, and has been working to build a worldwide design organization that now includes 120 people from every industry, including furniture, architecture and industrial designers.

Below is a video of Boyd discussing the company’s latest products. It lacks the polish of, say, a Jonathan Ive soundbite, but it’s a start:

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