Hasta La Ideas

Fresh off their being shortlisted for the Brit Insurance Design Award and oodles of buzz before that, the PACT underwear people, created by Yves Behar and his fuseproject pals, have just announced that they’ve teamed with the Green Belt Movement, an international tree-planting program, for their next line of fashionable unmentionables. What’s more, their new skivvies have been designed by none other than the starchitect David Adjaye. Apologies in advance for the bad pun, but here’s a brief description:

The print, set against a jewel-toned green background, evokes the spirit of renewal and hope with yellow-stemmed fig leaves that echo the shape of Africa.

PACT has promised that for each pair they sell, the Green Belt Movement will be able to plant 20 trees.

New Career Opportunities Daily: The best jobs in media.