Hasta La Ideas

We first featured Matt Robinson and Tom Wrigglesworth back in 2009 as fresh graduates with bundles of potential. The duo’s latest work is a charming animated film to promote life drawing classes at The Book Club in London…

“Every easel forming a circle around a life drawing model offers a different view,” says Wrigglesworth of the approach to the film. “We created the film by editing each drawing with the next, moving 360 degrees around the circle of easels.”

Life Drawing at The Book Club from Wriggles & Robins on Vimeo.

Wrigglesworth and Robinson, known as Wriggles & Robins, are actually making a move from being a creative team at an ad agency towards being a directorial duo.

“We’ve been a creative team at Fallon for a couple of years but we’ve always done films on the side,” explains Wrigglesworth, “and we’re now trying to take it much more seriously. Being full time creatives is good, but we’ve always wanted to produce more things.”

The duo is currently still at Fallon and are soon to direct an ad throught the agency. They’re also currently scouting for a location for their first music video commission which they’re shooting with production company RSA.

See more of the duo’s work at wrigglesandrobins.com.

Also check out the film Wrigglesworth directed with Mathieu Cavelier in 2011 about a philosophical Parisian piano shop owner here.

CR in print
The March issue of CR magazine celebrates 150 years of the London Underground. In it we introduce a new book by Mark Ovenden, which is the first study of all aspects of the tube’s design evolution; we ask Harry Beck authority, Ken Garland, what he makes of a new tube map concept by Mark Noad; we investigate the enduring appeal of Edward Johnston’s eponymous typeface; Michael Evamy reports on the design story of world-famous roundel; we look at the London Transport Museum’s new exhibition of 150 key posters from its archive; we explore the rich history of platform art, and also the Underground’s communications and advertising, past and present. Plus, we talk to London Transport Museum’s head of trading about TfL’s approach to brand licensing and merchandising. In Crit, Rick Poynor reviews Branding Terror, a book about terrorist logos, while Paul Belford looks at how a 1980 ad managed to do away with everything bar a product demo. Finally, Daniel Benneworth-Grey reflects on the merits on working home alone. Buy your copy here.

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CR for the iPad
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