Hasta La Ideas

Founded by cycling enthusiast Amy Fleuriot—a girl who tests Ridgeback hybrids with two goldfish in the front basket—Cyclodelic makes biking a bit more fashionable with a line of gear created by Fleuriot and her friend Sarah Buck, a former bike courier.

Recent design grads, the London duo combine their knowledge of fashion and textiles to create a clever line of functional accessories for the stylish cyclist.

All printed, dyed and made by hand, items like the bra bag (£85, above left), which features reflective piping and an anti-swing ergonomic shape that “also fits a pair of heels rather neatly,” combines functional design elements with a pop-meets-glam look. Silk scarves that use bikes as a design motif (£30, below) riff off vintage Japanese fabric, similarly updating a classic aesthetic for a modern girl’s lifestyle. Unsurprisingly, their fashion shows depart from the norm too, featuring members of their bike gang in place of models—yet another example of their forward-thinking attitude and refreshing spirit.

The Cyclodelic line is available online from Tokyo Fixed Gear or at select bike shops around London, as well as at Topshop there. Be sure to keep an eye out for their upcoming clothing line, which will feature a line of cashmere sweaters and waterproof cycling jackets.

Check out Outlier for a menswear take on the concept.