Customer service, SNCF style
Posted in: Uncategorized
DDB Paris has created a set of amusing ads for French rail company SNCF, which show five passengers receiving epic, personalised greetings when arriving at Gare l’Est in Paris…
The ads, directed by Glue Society’s Matt Devine, aim to promote the services of the online booking website, voyages-sncf.com. To emphasis the personal touch of the site, five travellers are captured on film receiving a tailor-made welcome when they arrive at the station – Sylvie, a heavy metal fan, is greeted by a rawk band (top), while a young chap called Fabien is mobbed by screaming women (above).
Elsewhere, romantic Gabrielle is uncomfortably serenaded by an uber-tanned Liberace lookalike, and Aurélien is beseiged by kung fu fighters.
In the final spot, kiddies Jade and Jenna get greeted by a batch of excitable clowns. While all this activity might put you off travelling via Gare l’Est, the passengers in the ads (mostly) seem to take it all in their stride. We wonder how many less cheerful reactions to being surprised in this way ended up on the cutting room floor….
| Subscribe online and save 29% | |
| Subscribe to Creative Review and access the entire CR online back catalogue plus regular subscriber only content… |
Post a Comment