Hasta La Ideas

Just in case simply being inside the 2012 Olympic Velodrome is not exciting enough, a Tron-inspired animation by Crystal CG set to a specially created Chemical Brothers track is being used to whet the crowd’s appetite before each session

Crystal CG is, along with the LOCOG sports presentation team, responsible for all the on-screen graphics and animations at the 2012 Olympics, as well as being the company behind the animated sequences in the opening ceremony (about which we will blog more tomorrow).

One of its tasks was to create intro sequences for the big screens in each venue in order to get the crowd going before sessions begin. For the Velodrome film, a team of animators, designers and compositors working under film and animation creative director Darren Groucutt, produced the following, which incorporates architects’ renderings of the Velodrome designed with a core visual reference from the brief uppermost – Tron.

The Chemical Brothers track was commissioned as part of LOCOG’s Rock the Games programme and is one of five official songs composed for the Games – the others being by Muse, Elton John vs Pnau, Delphic and Dizzee Rascal.

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CR in Print
The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins’ 2012 logo, Patrick Burgoyne talks to LOCOG’s Greg Nugent about how Wolff Olins’ original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as a member of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and much more. Plus, Rick Poynor’s assessment of this year’s Recontres d’Arles photography festival, and Michael Evamy on the genius of Yusaku Kamekura’s emblem for the 1964 Tokyo Olympics.

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