Hasta La Ideas

In January Creative Review incorporated woodblock type from São Paulo and hand-lettering from Amsterdam for the February issue. Determined to stay consistent within this theme of “taking a list of the issue’s content and asking a contributor to create a layout for us in their own style.” CR referred back to a trip to Mumbai for inspiration for the April “Type and Typography” issue and commissioned taxi artists from Mumbai to work their magic.

For any design-aware visitor, Mumbai’s yellow and black taxis, which constitute a major part of the city’s horrendous traffic, are a wondrous sight. The majority are richly decorated with a litany of the driver’s favourite things: like a MySpace page on wheels.

Head over to CR Blog for a detailed post documenting the story and process of developing their very own CR Taxi.