Hasta La Ideas

Every year we devote our September issue to showcasing work by a selection of bright young hopefuls emerging from education. This time, however, we thought we’d do things differently…

Instead of just interviewing each of our selected graduates, we’ve paired them up with a seasoned pro in their respective field. We asked them to interview each other for the grads to glean as much helpful advice from the professionals as possible, and for the pros to give helpful, realistic crits of each graduate’s work.

Our thanks go to Kirsty Carter and Stephen Osman of APFEL who talked to Leeds College of Art graduate Arthur Carey:

Neil Dawson of BETC who talked to Chelsea’s Sophia Ray:

Matthew ‘The Horse’ Hodson who shared his insights with (also of Leeds College of Art) Sam Tomlins (the duo also took the time to submit portraits, each one depicting the other):

and to still life photographer Jenny van Sommers who gave invaluable advice to Megan Helyer, a graduate of Cleveland College of Art and Design. We’re very grateful to all of them for giving up their time for this project.

The idea, of course, with this series of articles is that they provide useful, perhaps even essential, reading for any young creative starting out and trying to establish a professional practice.

Also in the issue, Eliza Williams talks to the key players at Google Creative Lab to find out more about their working philosophy

And in Crit, David Crowley reviews the new Unit Editions book that looks at the career of the master US designer and art director Herb Lubalin.

Jeremy Leslie looks at how a new wave of magazines, such as the bilingual Figure, are using a central theme to explore the wider culture, and Michael Evamy takes a looks to identify the dos and don’ts of town and city branding

Meanwhile, Gordon Comstock asseses the vital role of failure in advertising as part of an essential learning curve all creatives must embrace.

Plus, in Monograph this month we showcase a series of typographic works (created especially for this issue of Monograph) by Jonathan Barnbrook all of which immortalise various tweets by Barnbrook offering advice to students.

Oh, there’s also a chance to win a one-off A2 digital print of one of these Aesthetic Sense artworks by Barnbrook on our regular Gallery page in the issue.

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