Hasta La Ideas

Use an Apple ad to carry home your Macintoshes! How about a Pepsi ad that holds your six-pack of Diet Coke? Sound too good to be true? A clever die-cut is the secret behind this collapsible, no-stitch bag made from large-format billboards that were once part of Chiat/Day’s media buy. It kind of closes the loop for advertising, too: You see an ad for something, you buy it, you curse yourself for being seduced into buying it, but the ad eventually helps you carry it home.

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