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Featured Forum Topic of the Day:
Can a single brand sustain multiple consumer groups?
by PackageID in the branding iron

So I was in a meeting today and there was a discussion around taking one of our brands and a question came up if we could hit a lower age group as well as our current demographic. It currently is marketed towards mid aged adults and they would like to target late teen early 20’s with out a brand extension or new candy product. Is this possible? do any of you know of a brand that has done this?

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