Hasta La Ideas

by
Gregory Mitnick

Grafica Fidalga, a printing press in São Paulo, Brazil, makes posters on a 1929 German letterpress using hand-carved wooden letters. In this video, we visit the trio of friends who make up Grafica Fidalga to watch them make a poster we commissioned for our 99% conference.

Called “lambe lambe,” the lightweight paper used for the posters was designed for wheat-pasting and, before São Paulo’s “clean city” initiative, could be found throughout the city. Thanks to the gallery Choque Cultural, who regularly makes posters for their shows with Grafica Fidalga, they’ve been able to stay alive but they could still use more help. If you’re in the market for an inexpensive poster that will put any slick offset version to shame, email the gallery’s director Edu (esaretta [at] gmail [dot] com).