Company reducing factory-to-consumers gap is a good idea, but needs better curation
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Most products that come out of a factory go through several layers of middlemen, distributors and salespeople before they reach consumers, each tacking on their fees, commissions and markups. What costs a couple bucks at the factory ends up going for significantly more.
The collapsible storage bench you see above, which sells for fifty bucks, suffers from crappy product photography and is offered by the cheesily-named EZ Deals Direct; but we bring it to your attention because of that company’s philosophy. EZ Deals is attempting to draw a direct line between manufacturers and consumers with minimal intervention.
The Company was established to make high quality, unique and reasonably-priced goods accessible to consumers. Their products are economical because they are procured directly from the factory. Understanding the concept of ‘hot stuff’, EZ Deals Direct focuses on acquiring new and different kinds of gadgets in order to give their customers a greater variety of choices.
CEO of the company [Jeff Jones] says, “EZ Deals Direct was established to give honest people access to great stuff cheap, direct from the factory. All the rest of them buy in a chain of suppliers all who have big margin…. I have been buying products directly from China for many years and selling to some of the big retailers. I got sick of seeing consumers being ripped off.”
Lasting trend, or flash in the pan? Right now their product line consists of talking atomic watches and electric fireplaces with some genuinely useful tools, furniture and kitchen implements thrown in, so it’s hard to make the call; their future will depend, we feel, on whether they can shed the cheese factor.
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