Hasta La Ideas

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pA A HREF=”http://english.cctv.com/program/bizchina/20100310/102208.shtml” newscast released today by CCTV/A discusses China’s industrial design boom. Unfortunately the newscast is poorly produced, poorly written (“industrial design” is written “industries design,” for instance) and laden with good ol’ Commie propaganda-speak (i.e. “highest levels of achievement,” etc.), although, if the figures are to be believed, there are some interesting takeaways:/p

blockquoteChen Dongliang, Director, Beijing Industrial Design Center, said, “The output value of industrial design in Beijing reached 80 billion yuan in 2008. Now around 250-thousand employees are working for nearly 20-thousand design companies in the city. Beijing is also expanding technology service and high-end manufacturing industries, both of them can help boost the industrial design sector.”

p…The global financial crisis has made more and more companies realize that it’s not sustainable to depend on cheap and low-end products. They must think more about added value. The central government has also called for more attention on industrial design, pledging to change “Made in China” to “Invented in China”./p

pChen said, “Industrial design is the key point of the value chain. Figures show that in Britain, 100 pounds of investment in design can yield 225 pounds of output. According to our survey, in China, one yuan investment could bring 13 yuan of output….”/blockquotebr /
/pa href=”http://www.core77.com/blog/business/chinas_industrial_design_boom_16124.asp”(more…)/a
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