Topshop a une nouvelle fois fait appel au Studio Neon pour imaginer la vitrine présentée pour les fêtes de fin d’année à la boutique d’Oxford Circus à Londres. Proposant une installation de plus de 150 pétales en mouvement, cette création du plus bel effet appelée Bloom est à découvrir en vidéo dans la suite.
London studio 42 architects have created an installation of spiralling black tubes for UK fashion retailer Topshop.
The temporary installation in London, which was conceived and built in three weeks, was created to display garments from Topshop’s autumn/winter 2011 collection to the press.
Elsewhere white blocks provide seating and display shoes and accessories.
Photography is by 42 Architects.
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The following information is from the architects:
Twister – Topshop Press Day Installation, London
4 2 a r c h i t e c t s
London 2010
Johan Berglund of London-based 42 architects have designed a spatial installation for Topshop’s AW 11 press event in London, UK, working to an very tight timeframe of only three weeks from concept to completion.
Twister proposes a spatial configuration built of swirls, swooshes, vortexes and eddys – manifested as a system of hand formed black PVC coated tubes onto which garments can be hung. Visitors are invited to follow the structure as it winds through the room, while encountering concentrations of displayed garments along the way. The black tube also acts to bind the various collections together into one thematic whole. Around the structure sits a second layer of smaller white structures; benches and tables that hold shoes, accessories and makeup displays, as well as acting as seats for visitors.
Twister continues themes currently being in our studio. We take a great interest in the relationship between the body and space, with architecture acting as a mediator that can provoke and promote very specific types of uses and movement patterns.
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| Sticks by Emmanuelle Moureaux | Entrance by Square One | 24 Issey Miyake concept shop by Nendo |
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