Cool Hunting Videos Presents: Aether SF: A behind-the-scenes look at San Francisco’s newest and most unique retail space

Cool Hunting Videos Presents: Aether SF

As longtime fans of Aether’s sophisticated line of outerwear, we jumped at the chance to visit their first brick and mortar retail location. The recently opened San Francisco shop is uniquely constructed from three shipping containers, and is now home to an even more intriguing inventory system. To maximize…

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Westcomb Focus LT Hoody: The first bare bones shell jacket constructed of 100% waterproof and air permeable eVent DVL fabric

Westcomb Focus LT Hoody

Whether you spend your spare time in the great outdoors or exploring the city, a lightweight, waterproof jacket is a staple this time of year. A standout among the masses of Gore-Tex and Thinsulate out there is the Focus LT Hoody from Westcomb, a company known for melding sleek…

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Summit, Apex, Space and Allroad: We test the latest from Aether during a weekend in Aspen with Audi

Summit, Apex, Space and Allroad

On a trip to Aspen this past weekend with Audi we had another chance to drive the 2013 Allroad plus a couple days on the hill which we used as an opportunity to test out the latest mountain sports gear from Aether Apparel. The two brands made a fine…

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