“Taste is not what a museum is about”

Marcel Wanders Pinned Up at the Stedelijk_opinion_dezeen_1

Opinion: in choosing to stage a major exhibition of work by Marcel Wanders, the Stedelijk Museum Amsterdam has mistaken commercial success for cultural importance, says Louise Schouwenberg.


Pinned Up, the Marcel Wanders retrospective exhibition at the Stedelijk Museum Amsterdam (SMA), elicits all clichés on design as a shallow field of expertise: devoid of deeper meanings, focussed on styling and the production of gadgets and kitsch items.

The presentation, which will last until mid-June 2014, contains plenty of gold and baroque decorations, a host of glamorous everyday items as well as objects devoid of practical use, blown up to enormous proportions. The opening event was a visual spectacle that closely resembled a millionaire’s fair, where the luxury items and pedestaled pieces of furniture were displayed in a nightclub ambiance with women of flesh and blood serving as lamp posts. For those who failed to grasp the significance of all this, snippets of seemingly philosophical insights on the walls tried to offer answers.

Why a prestigious art institute like the SMA chose to stage an exhibition that appears to serve the marketing strategy of a design brand, which is known for its commercial success but not for its cultural importance, is puzzling. Good reasons are needed to lift designs out of their natural, functional habitats, and expose them to a museum audience that searches for cultural value.

Those reasons can be found in many exemplary design exhibitions, which evidence the wider scope of design. To name a few, designer Martino Gamper recently guest-curated Design is a State of Mind for the Serpentine Gallery in London, presenting a wide variety of products in such a way that not only the underlying inspirations but also their inherent narrative meanings come to the fore.

Retrospective exhibitions that focus on a single designer’s oeuvre can likewise offer evidence of a larger significance, such as the recently opened exhibition Panorama in the Vitra Design Museum, in Weil am Rhein, which presents the work of Konstantin Grcic. Apart from the inherent value of the industrial objects themselves, the special scenography and composition cast new light on reality and offer visionary views on the future of living and working conditions, as new communication technologies will drastically change the notions of public and private spaces.

The flamboyant Wanders possesses a business instinct, some very strong marketing qualities and a flair for the sweeping gesture, which have brought him many lucrative commissions worldwide, helped him establish a solid business empire and turn his name into a highly successful brand. For these accomplishments the designer naturally deserves praise. The latest instalment in his series of successes – the much-coveted recognition from the cultural elite and serious media – has been well prepared and staged by Wanders. He has, for instance, been supporting the SMA with substantial donations since 2012.

But do his designs really mean so much to the world that they merit a retrospective at a cultural institute? Some of Wanders’ products may be comfortable and an incidental early design (Knotted Chair) at the time of its conception indicated an innovative take on technology. But he can hardly be called a pioneer who has offered new perspectives on the world of everyday functional objects or new views on the future of design. He’s not known for a critical take on the design profession, a sustainable approach, nor does he belong to the group of designers who are opening up new horizons by instigating multi-disciplinary collaborations. So does the strength of his work lie in breaking down the boundaries between visual art and design? What views on art do his items reveal? What views on design?

Obviously the glamorous products on display in Pinned Up can be viewed as witnesses to the taste of the nouveau riche of our times. What about the oversized items, devoid of practical use value. Should they be considered autonomous artworks?

For the sake of argument, one may compare Wanders’ exhibition with the show Ushering in Banality, which took place in 1988 at the very same SMA, headed by director Wim Beeren at the time. Artist Jeff Koons presented a number of dramatically magnified replicas of decorative porcelain figurines, which led to some heated and interesting debate within the art world. Pretty soon, however, indignation turned to admiration. Koons had had the genius to raise, within the context of a museum, some highly topical questions about the relationship between art and commercial objects, a novelty in those days.

Twenty five years on, Wanders has also blown-up trivial objects to huge proportions, and placed them on pedestals in an attempt to raise their stature to that of visual art. Aside from questioning if such a strategy can lead to any new insights so many years down the road, there’s one major contrast: Wanders did not create enlargements of existing objects, but of his own creations. Where Koons’ sculptures raised interesting questions as they carried numerous references to the unusual contexts from which they were taken and the context in which they landed, the images created by Wanders refer to nothing but themselves. When devoid of inherent meanings and references, we can hardly consider them artworks. At most they might be considered late specimens of the Design-Art phenomenon that suddenly bloomed up at the turn of the century.

What started with prototypes of iconic historical designs and experimental designs by contemporary designers, soon led to objects being designed on purpose as costly one-offs, crafted from special materials. These were widely exposed in the media because of their extravagant forms and the reputation of the designers, thus gaining the aura of rare valuables. They competed with artworks, claiming eternal value and thus economic profit, and eventually lost even a slightest link to functionality. Neither art, nor design, most of them were also devoid of higher cultural significance, only aiming at a gradually decreasing market of collectors. It proved to be a dead end path for design.

Like many other specimens of the Design-Art phenomenon Wanders’ theatrical settings, living lights and richly decorated products are just kitsch: objects without too much significance nor use, appreciated by the newly monied and thus supplied by the designer with the knack for business. The only question these objects raise is why they are being presented in this museum.

The opening of Pinned Up drew quite a crowd, and the show will probably continue to do so over the coming months when a larger audience is allowed in to gawk at the luxury goods and gadgets. And then, when 2014 comes to a close, the museum will be able to report that this was one of its most successful exhibitions.

In an era in which populism is on the up and up, and large visitor numbers are increasingly becoming the main driver in the way cultural institutions are run, the overwhelming interest in Wanders’ exhibition may be deemed a triumph. But it also painfully reveals something else; when the exhibition was initiated and prepared the SMA was in need of a director who could manage the collecting and curating policies of this key institution – a director with the wherewithal to pull a timely plug on any whimsical plans and point the curator to more suitable locations for this kind of design experience.

SMA’s collection of applied art and design was once among the best in the world, but for a number of decades it has lacked a clear concept. Most of the acquisitions and exhibitions betray personal whim and a tendency to be swayed by the issues of the day. It is this context that has allowed commercial success to be mistaken for cultural importance. Design is about taste, and taste can be disputed. But taste, which will always be transitory and personal, is not what a museum is about.

Apart from the surprise that the SMA chose to create this show, it was also surprising in the first weeks after the opening how many media let themselves be directed by Wanders, indiscriminately copied his press release and failed to badger him when he set aside critics of his work as cranky modernists, design fundamentalists, with no eye for innovation. Blown-up pretentions call for critical questions, but they were barely asked. Almost all Dutch media mentioned for instance that Wanders’ oeuvre is part of the prestigious design collection of New York’s Museum of Modern Art (MoMA). A simple inquiry would have shown that only a single early piece, the Knotted Chair from 1996, is part of the collection and the museum has made no further purchases from the Wanders brand.

Many developments in design are worthy of exposure in a museum context, where their deeper layers of meaning don’t evaporate in thin air but are acknowledged for what they are. The MoMA has always well understood that design should only find a natural habitat in a museum when it represents those layers of meaning, challenging concepts, or visionary narratives that reach beyond luxurious comfort or commercial success.

The Stedelijk Museum Amsterdam appointed a new director, Beatrice Ruf, in April 2014. Let’s hope that under her leadership, the museum remembers again how to discern commercial gadgets from designs that are valuable testimonies to our time, worthy of an exhibition in an institution of this stature.


Louise Schouwenberg is head of the masters programme in contextual design and co-head of the masters programme in design curating and writing at Design Academy Eindhoven. She is course director of the fine arts and design masters programme Material Utopias at the Sandberg Instituut / Gerrit Rietveld Academy Amsterdam.

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“The star of Milan this year was Instagram”

Opinion: the photo-sharing site set the agenda at this year’s Milan design week and hints at how technology will transform the way we experience the world, says Marcus Fairs, who also shares a selection of his own Instagram images from the week (+ slideshow).


I was attending a talk in Milan the other day and I noticed that one of the panelists was far more interested in his iPhone than the discussion. The girl sitting next to me in the audience was similarly preoccupied. Then I realised what was going on: the guy was Instagramming a picture of the girl, who had just Instagrammed one of him.

For me, the star of Milan this year was Instagram. It was the lens though which I experienced the week: it was a kind of parallel digital version of my real-world experience.

Instagram is how I kept up with what friends were doing in Milan, and was a key source of research for what I should see. It’s how I found out about the things I’d missed. I know plenty of other people who said the same.

It was my preferred method of documenting my own experiences at the fair this year. And when a journalist from La Repubblica called to interview me about my Salone highlights, her first question was “What was your favourite Instagram moment?”

Instagram is how I found out that Massimo Morozzi had died. A few years ago news like that would have spread on Twitter, but this year the design cognoscenti have switched to the photo-sharing service.

An Instagrammed Milan is very different from a tweeted Milan. Twitter helps news and gossip to spread like wildfire; it’s a verbal medium that encourages debate. During the Salone del Mobile in 2011, journalists converged on Twitter to share information and opinions on the dark side of the industry, creating the biggest talking point of the week that year.

But Instagram is a purely visual medium that does not criticise but instead, through its filtered trickery, burnishes. It’s not a surprise that designers, who collectively aspire to create a more beautiful world (and were largely silent during the 2011 twitterstorm), have embraced it too.

Dinner at Spazio Rosanna Orlandi
Dinner at Spazzio Rosanna Orlandi

This wasn’t a vintage Salone in terms of talking points and there appeared to be little consensus among Intagrammers as to the outstanding shows. Rather the city itself – and particularly its more photogenic venues – became the stars. The breezily atmospheric Palazzo Clerici in Brera; the eccentric Spazio Rosanna Orlandi; the breathtaking Villa Necchi Campiglio; the charming pop-up street cafes and garden bars in Ventura Lambrate; the surreal Fornasetti house. Under a benevolent sun, it felt more like a sprawling lifestyle festival than a design fair.

Instagram feeds are highly personal, highly curated visual diaries of an individual’s aesthetic interaction with a place. The filters and cropping tools allow you to achieve visual perfection within a little square frame, creating an idealised world free of the clutter and noise of the real world.

My own Milan Instagram diary is low on design but high on portraits of people I’ve met, dinners I’ve attended and incidental tableaux from my meanderings around the city. Trawling through my feed will no doubt strongly influence my memories of the week. It’s an airbrushed digital travelogue that paints both the city and my interaction with it in a flattering light.

Instagram is a powerful arbiter of taste because it favours certain aesthetic experiences over others. It likes a strong, colourful form against a plain background; it loves translucency and diffraction; it adores sunsets. I wouldn’t be surprised if brands soon start to rethink their presentation strategies to enhance the Instagrammability of their stands.

Nao Tamura at Lexus Design Amazing
Interconnections by Nao Tamura at Lexus Design Amazing

Instagram also favours eclecticism: a typical fairgoer’s feed will feature a product followed by a selfie followed by a street scene followed by their lunch. Design has existed in a bubble of its own for decades: to walk round a design fair or flick through a design magazine is to see an aesthetic monoculture. But Instagram reveals how the design world intersects with other realities, and shows them to be just as beautiful.

Instagram is just a foretaste of the way we will use digital technology to experience events like the Salone del Mobile in future. Capturing technologies like 360-degree video – which records everything in all directions – allows the creation of convincing digital replicas of physical spaces.

And display technologies like Google Glass, augmented reality and virtual reality mean that we will be able to access additional layers of information as we move around an event, or even experience it without being there. One day the Salone del Mobile could be hosted in a huge server farm, accessible only through a virtual reality headset.

These technologies also allow users to inhabit enhanced, personalised worlds – or entirely artificial worlds – that can be designed around their preferences, edited on the move, Instagram-style, and filed for future enjoyment. Bored by the colour of your kitchen? Use a real-time filter to change it. Walk to work too drab? Brighten it up, adjust the contrast, cut and paste some sights from your last holiday.

To an extent we already inhabit a parallel space: time spent on Instagram, Twitter or other social media is time spent in a virtual community rather than the real world. The cliche of the person so entranced by their iPhone that they notice nothing of their physical surroundings is just the beginning of the migration towards parallel digital worlds that are as convincing as the real one.

Somebody will have to design these worlds but it is astonishing how little attention designers and the design industry is paying to this potential. In Milan this year only Moooi dared dip their toes into the water, presenting an online 360-degree digital walkthrough that allowed people who were not in the city to experience their show.

Elsewhere, Joseph Grima’s FOMO (Fear of Missing Out) project harvested images from Instagram, reactions from Twitter and combined them with robot-generated transcripts of discussions. It treated the fair as a giant data-generating event and used algorithms instead of journalists to decide what to publish.

Download the first experiment in algorithmic publishing direct from Milan
An excerpt from one of the FOMO publications

Apart from those two examples, and a smattering of other projects, this year’s fair was largely a tech-free zone. The lack of innovative uses of technology at the fair was the elephant in the room. This is an extraordinary missed opportunity for an industry that needs to embrace technology if it is to have a future.

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“There is without doubt institutional prejudice in the furniture industry”

Women-furniture-industry-Kieran-Long-opinion

Opinion: there’s no excuse for excluding women from the design conversation in Milan, says Kieran Long who offers a ready-made Rolodex for a fairer male/female split.


This column is intended as a service to design, and to address a practical problem that is in acute focus during Milan furniture fair week. The problem is the shocking lack of women designers who are allowed to participate in product and furniture design, either as designers or voices in the discussion about the field.

I know how it goes. You’re organising an event or a commission, you go to your contacts book, you phone up the next in line and they happen to be male. I think there is without doubt institutional prejudice in parts of the furniture industry, especially in Italy, but mostly it’s just carelessness and laziness. It must also be because brands, PR people, agents, curators and media outlets can not think of any women to invite. Hence this column.

This idea first came up when my wife (Sofia Lagerkvist from Front) was invited to be on the jury of the new Young Talent Award, funded by the Be Open Think Tank. She was the only woman on the jury (out of five) and there was only one woman on the shortlist for the prize (Katharina Mischer of male/female duo Mischer Traxler, who also won the prize) out of ten. This simply doesn’t make sense: easily half of the interesting designers I can think of practicing today are women and many of them are in an emerging generation.

I then got into some Google research and recommend you do the same: look on the website of any of the big brands in furniture design and count the number of women they employ as designers. The results are shocking and wildly unbalanced.

I’m not going to get into all the reasons behind the systematic exclusion of women from the top table of design: there are people far more qualified than me to make that critique. I just want to make a list of great women designers on one of the world’s most important design websites, so that when anyone out there is trying to make a 50/50 gender split on juries, panels, rosters whatever (as all should), there is no excuse.

So, here’s your ready made Rolodex of important women in furniture design.

The most important and productive women in this field of design must be Patricia Urquiola and Hella Jongerius. If you need legends try them, or Reny Ramakers, Li Edelkoort or Ilse Crawford. To that you would add Front (read my above disclosure) as the highest profile all-woman design studio.

Li Edelkoort sits in what could be a very very long list of women influencing and defining design culture and discourse, which would also include Paola Antonelli, Constance Rubini, Alice Rawsthorn, Michelle Ogundehin, Johanna Agerman Ross, Beatrice Galilee, the V&A‘s own Jana Scholze and Corinna Gardner and many more. As I say, that feels like a separate list – suggestions are very welcome.

The above list is partial, focused exclusively on those who would identify themselves as part of the world of furniture and product design (so excludes architects, graphic designers, fashion designers, digital and interaction designers, etc). It’s western euro-centric and biased and I offer it without critical interpretation. But it’s a start. Perhaps in the comments people could leave more names, and this page can function as a starting point for anyone organising a talk or a biennale, making a commission or exhibition, or employing a designer for their product range.

We are of course all guilty, including national museums. The post-1945 gallery of design at the V&A has a grand total of four pieces of furniture designed by women (Sayaka Yamamoto, Ineke Hans, Alison Wales and Mary Little), two of which were are credited in partnership with men. There are other objects (ceramics and glass mainly) designed by women in that gallery, and many more pieces by women in the furniture gallery, but there is certainly a gender gap. We are working actively to address and correct that.

I’m not trying to make a big point here, just trying to provide a useful bunch of links. I’d like to thank my colleagues here at the V&A, as well as Amy Silver and Sofia Lagerkvist for their help and suggestions. Please add to this list in the comments, and let’s do a compare and contrast at next year’s Milan to see if panels, juries and design rosters have equalised.

Image is courtesy of Shutterstock.


Kieran Long is senior curator of contemporary architecture, design and digital at the Victoria & Albert Museum. He presents Restoration Home and the series The £100,000 House for the BBC, and is currently the architecture critic for the Evening Standard newspaper.

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“We’ve got 99 problems but architecture ain’t one”

London skyline opinion Sam Jacob

Opinion: a campaign to protect London’s skyline and the UK government’s first review into the state of architecture both point to the same thing: Britain’s approach to building is broken, says Sam Jacob.


After a year of consultation, the Farrell Review has been published. Commissioned by the Ed Vaizey, the minister for culture, communications and creative industries, its brief was to provide a wide ranging review of the role of architecture and the built environment in the UK.

The same week saw the launch of the Skyline campaign backed by New London Architecture and The Observer calling for a review of the glassy forest of tall buildings rising up in London right now, for a commission into tall buildings. Of course, all these tall buildings have already sailed through planning – or, as in Convoys Wharf this week, have been waived through by Boris Johnson himself as though he was directing one of his clunky retro-kitsch Routemasters into a parking spot.

Both the Farrell Review and the Skyline campaign point to a self evident truth: there’s something wrong with the UK’s approach to the built environment. Both talk about that thing they call “design quality” and the general lack of it in the cities around us.

It is absolutely beyond belief how bad so much of British architecture and development is. And the Farrell review is right – this is really remarkable given we have some incredible architectural talent here in the UK. Often though, this talent is building elsewhere. More often, sadly, it’s not building at all.

There’s no doubt given the right combination of client and designer we are more than capable of sorting out the niceties of architectural design. All it takes, in the words of the song, is a little more understanding between the two worlds. (If you are a client with aspiration but little knowledge of architects please do give me a call and I can help match you to some fantastic architects.)

The Skyline campaign is right too: some of those towers are right stinkers. But that’s just the tip of the iceberg. Look around the country and it’s frankly shameful what passes for architecture. But those responsible – the architects, clients and planning officers delivering this awful stuff – seem immune from their crimes against humanity and civility. In fact rather than suffering any crippling shame they seem to go from strength to strength.

Why? Because it is not “good” projects that are significant for a career in the built environment, it’s evidence of having delivered things with as little pain as possible. And as we know, it’s far easier to do something poor to middling than it is to do something good. In other words, hiring and procurement is tipped to actively reward poor to middling work. And, armed with a PR budget, its fairly easy to be artificially hoisted into industry press coverage, seats on panels, win awards and otherwise gloss you with an apparent air of respectability.

The Farrell Review gives us 60 “detailed” recommendations to improve architecture. Amongst them are some very good ones. But with that many recommendations I wouldn’t blame Vaizey for walking dizzily away. Whoever heard of the 60 Commandments or the 60 step programme?

So let me re-edit the report. I’ll ruthlessly strike out the autobiographic background (why are architects incapable of describing the world without recourse to themselves?), the self promotion of the panels’ interests (why can’t they leave their own agendas at home for once?) and ruthlessly redline the well-meaning but secondary issues (all fine, but not really key). And I’ll underline its main point in neon magenta highlighter.

This Jacob/Farrell Review would start, like Jay-Z almost did: “we’ve got 99 problems but architecture ain’t one.”

In other words: it’s planning, stupid.

However many “good” buildings we might produce, it’s the overall vision that’s conspicuously missing from our approach to the built environment. Things won’t get better without it.

We don’t really have to look that far to see that planning can play a central role in the making of British life.

From the New Towns act in 1946 to Milton Keynes in the 70s, Britain saw an incredible combination of practicality and imagination. It was a bureaucratic and technocratic vision that rolled up its sleeves and got stuff done. It was head-in-the-clouds visionary and down-and-dirty at the same time. It was a very British form of planning.

For this brief period – especially the twenty-year period of the Mark II New Towns – something remarkable happened. It happened not because of architects but because of cross-party support with long-term planning. Because, in other words, of a shared, popular desire. It was powered by the dual fuel of central government and semi-autonomous bodies. Yet remarkably it gave architecture the freedom to develop real visions: from futuristic citadel megastructures to diffuse bucolic re-imaginings of Los Angeles.

Planning was popular and the promise of what peacetime planning might achieve was part of wartime propaganda. It was the central plank of election manifestos. It was the subject of Hayward Art Gallery shows. Special issues of general interest magazines were dedicated to super-experimental ideas about planning.

But the privatisation of planning and architecture post 1979 changed the way we could think about Britain. Depleted of their once legion architectural staff and stripped of their own powers to build, local authorities can now do little more than wait for the private sector to approach them, like the protagonist of a Jane Austin novel at a dance.

Exposed to the fluctuations of short-term politics and markets, the private sector remains risk averse and wedded to tried and tested formulae.

This inevitably results in the piecemeal, fragmented approach that characterises our current approach to the built environment. Rather than thinking, planning became a weird ritualised dance involving alternating and choreographed begging and bullying between the private and public sectors.

Just look – as the Farrell Review does in a surprisingly interesting flow chart – at the history of governmental relationship to architecture. Multi-various ministries and departments have held multi-various briefs in the post-war period. Currently architecture sits, bizarrely, within the ministerial portfolio of Media, Culture and Sport.

It can’t be sport or media, so that must mean it’s culture. The kind of ‘culcha’ that you hear about on Radio Four, the kind of culture that you do at the weekends and you list as a hobby on your dating profile. But architecture is only culture in the anthropological sense: as the total sum of a civilisation. Art for sure, but everything else too: economics, society, politics, power.

What’s worrying is that even when Britain’s visionary planning past is invoked by government or clients it’s invoked in a nonsensical way. Just for everyone’s attention:

  • A Garden City doesn’t just mean a few more trees.
  • You can’t call any old spec housing development a New Town.

Both these terms are specific. They describe real moments of innovative, world leading, creativity and imagination applied to the built environment.

Both Garden Cities and the many flavours of New Town emerged as urgent desires for reform. They arose as responses to the problems of the industrial city and to the destruction of war.

There’s little doubt that we are in an equivalent kind of crisis where society is being rapidly reshaped by forces beyond our control. Reading the Farrell Report or the Skyline campaign, it’s hard to feel an equivalent sense of urgency despite the daily national coverage of the crisis in our contemporary cities.

The flows and eddies of global capital are having a dramatic effect on the landscape of Britain. This is not an issue about design quality. It involves thinking at a grand, totalising scale and developing that vision into the built reality of a place.

So, a big yes to the Farrell Review’s recommendation for a government architect. But what Britain really needs is a minister of spatial planning.

Someone whose brief is to think strategically about the design of the country. To join up the scattered fragments of HS2, Crossrail, Ebbfleet and Thamesmead, airports, tall buildings, taxation of empty properties, windfarms, help to buy and every other large scale scheme and issue that’s either on site, on the drawing board or on the horizon.

Even more important, their role would be to establish the narrative within which decisions could be made. A joined up narrative that the entire nation, not just government departments, might be able not just to participate in but get behind and believe in. A vision, a drawing even, of the possible future Britains we could chose to build.


Sam Jacob is principal of Sam Jacob Studio, professor of architecture at University of Illinois Chicago and director of Night School at the Architectural Association, and edits Strange Harvest.

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“We need more museums that let us relax into knowledge”

Alexandra Lange opinion on museum experience

Opinion: a 1960s institution in Mexico that gives visitors space and time to wander is a stark contrast to the commodified museum experience that has become the norm, says Alexandra Lange.

Is it perverse to be thinking about Herbert Muschamp in Mexico City? In his epic 1997 review of the Guggenheim Bilbao Muschamp writes, in one of his easiest lines, “You can go in, and you can come out.”

Muschamp, quoting Marilyn Monroe from The Misfits, is referring to the way Frank Gehry designs architecture that shapes, and is shaped by, the cities in which it dwells. I have never been to Bilbao, but, as I went in and came out of the galleries, gardens and courts of the Museo Nacional de Antropologia (MNA) in Mexico City, glimpsing fragments of ancient cities and the traffic of the contemporary one, I understood why he emphasised an easy circulation as so critical to a museum’s success.

The MNA tells the story of Mexico through a spectacular array of media, artifacts, cultures and histories, but its building is also embedded without pretense in the here and now, designed in 1964 by Pedro Ramirez Vasquez, Jorge Campuzano and Rafael Mijares to be cognisant of both the body and the eye. The comfort I experienced there, the casualness with which wonders can be discovered, are elements all too rare in today’s internationally commodified Museum Experience. Sometimes you have to see something done right to know what’s been wrong all your life. The MNA is like that.

The plan of the museum (which was renovated in 2001) is relatively simple: a set of boxes, both short and long, arranged around the stretched rectangle of the courtyard. Spaces between the boxes are open, allowing light to leak around the corners, letting visitors see into the surrounding Chapultepec Park and roads passing the museum. The courtyard itself is divided into two parts, the front end shaded by a vast rectangular parasol held up by a single tree-like column, the second half of the courtyard cooled by a fountain planted with tall, rushy plants.

Above the recessed first level of the long buildings floats a metallic crown, a set of geometric fins that screen the upper storey windows and throw complex shadows on the facade and pavement. All the care given to the climate of the courtyard is essential to the way the museum works: nowhere are you exposed to unmediated sunshine, making the outdoor space as pleasant as the inside. You can go in, and you can come out.

The Teotihuacan gallery is the first one on the right. You enter and pass through a series of glass vitrines, some transparent on both sides, into an inner room whose wall is a life-size, towering replica of a temple at Teotihucan. A pair of glass doors leads to a garden on the exterior of the museum – the galleries are bracketed by accessible outdoor space. Down a path made of stones embedded like waves in concrete, there’s a sprawling model of the city in the sun, introducing yet another scale. The museum’s sloped concrete walls create another bridge between civilisations, referencing the Mayan slopes and tweaking international Modernism to suit this site. With every turn, and in every detail, the visitor is wandering the centuries in a rigorously curated way.

This is Mexico’s most visited museum, frequented, on the day I was there, by tourists from many countries – Mexicans, families, old, young, rambunctious, quiet. There was space for them all and there was time for them all. You did not have to read a word (I don’t speak Spanish) to feel that you had learned something. All you had to do was walk and look, and the alternation of indoor and outdoor spaces meant that you tired less easily. The oscillation between small and large meant that you had to adjust your eyes more often and look again. It felt like a walk in the park, but it was a museum. And we need more museums that let us relax into knowledge, showing, not telling us everything by audioguide.

In New York, at least, the friction of timed tickets, crowds and lines are now baked in to many big museum experiences: one can rarely expect to be able to just walk in, buy a ticket, see a show. Lines for the Museum of Modern Art-hosted Rain Room this summer stretched past the four-hour mark – and that’s a separate line from the one for tickets that forms along 53rd Street.

My experience at the MNA caused me to think back on other museum discussions and visits of the past year, big and small: the Museum of Modern Art, the Los Angeles County Museum of Art, stunts like the Rain Room or James Turrell at the Solomon R. Guggenheim Museum, Donald Judd’s House at 101 Spring Street in SoHo. Art may be more delicate than Aztec heads, but there isn’t only one way to show it. Thinking about each of these visits as variations on a theme, I have found what I crave is not more access but less: a discrete, informal, and time-limited chance to look at work in peace. To wander rather than move in lock-step. To walk in the front door, look at art or artifacts for as long as I want, and leave.

At the edges of a number of recent news stories about museums have been critiques of buildings grown too large, too busy, too expensive. Much negative feeling about post-expansion MoMA, specifically about its generic galleries and crowded rooms, was revealed in the recent controversy over its proposed demolition of TWBTA’s American Folk Art Museum and Diller Scofidio + Renfro’s renovation plans. Those plans seem to make more room for circulation, yes, but circulation without specificity, for performance, or events. If you are interested in more people seeing art, and concerned about congestion, selling fewer tickets seems like a more logical step than raising prices and insisting on audio etiquette lessons, as they have at the Barnes Foundation. The Museum of Modern Art and the Metropolitan Museum of Art recently changed to being open seven days a week in order to spread out their crowds. One wonders whether, as with highways, more capacity simply brings more people.

Other contemporary architects are thinking differently about circulation. In his article last year on Peter Zumthor‘s proposed “Black Flower” addition to the Los Angeles County Museum of Art, a seven-legged undulating building made of coal-coloured concrete, the LA Times’s Christopher Hawthorne stressed the routes visitors would be able to take rather than the image of the facade, noting, “It has no single main entrance or front staircase.”

“Small museums are great,” Zumthor told him. “Big museums are a drag.” His proposal would allow visitors to enter at any of the seven legs, each one a staircase of a different character, each one leading to a major artwork from a different time and place.

Zumthor has shaped the building to the experience he and Govan want the visitor to have. That experience is less about seeing everything than focusing on one artwork, object or theme, shaping different paths. Zumthor’s design suggests you need something organic rather than orthogonal to create that openness and selection; the MNA suggests something different. The separate entrances off the central courtyard made it very easy to choose your own adventure.

If museums can’t find a way to frame personal encounters with great works of art, how can they create a deeper fandom? Another museum that had me thinking about path and pace was Donald Judd’s studio/home at 101 Spring Street in Soho. Unlike many house museums, it did not feel dead at all, but alive with resonance and purpose.

Donald Judd had ideas about how art should be seen, and wanted to present his own work outside the context of museums. At your appointed time, you just walk in the door. Tours are limited to eight people, with a guide, and give the group 1.5 hours to range over each of the five floors of the historic cast-iron building. That is more than enough time, an extravagance which makes it possible for you to circle back to elements, artworks, details you didn’t know you were interested in when you arrived.

The minimalist art, close enough to (but don’t) touch, is only the most obvious draw. Judd lived at 101 Spring with then-wife Julie Finch and his two children. Over those five floors one is introduced, at close range, to all the variations of his art and design practice. You can spend your time with the million-dollar artworks or in the kitchen on the second floor, contemplating what Judd saw in hand-painted Austrian pottery. You can nod at his choice of highchair, a bentwood Thonet, a readymade already approved for modernist use by Le Corbusier. Upstairs, there is finer furniture still by Gerrit Rietveld and Alvar Aalto. On a stand-up desk are tools carefully arranged at right angles – knolled, as the slang goes. I could believe this was how Judd left them for a meal at the end of the day, so squared-up is everything else in the house, and so loose is the relationship between the fine and old, the fine and new, and the vernacular.

At 101 Spring there is no garden, but the view of the city presses in on all sides. Judd’s installation keeps the blank space within, offering the kind of pauses passages like the gaps and courts at the MNA. I could dwell longer at Judd’s house because I was seeing less.

I would argue, from these experiences and tens more over a lifetime, that the best way to see art is not to saturate, not to march, but to pay what we can for the time we have and to let us spend that time in our own way. You can go in and you can go out. You can buy a snack. You can cool off under the parasol. You can look at the slightly goofy mannequins in native dress upstairs at the MNA, or marvel at a display of coloured baskets, resting on curved transparent mounts. You can be alone or in a crowd.

The question for future designers and renovators of museums seems to be how to make these many paths possible. At 101 Spring, the house is just that big. At Zumthor’s future LACMA, it’s which wardrobe today. At the MNA, the combination of indoor and outdoor installations, and the use of the courtyard as an internal High Street, combine to make it possible to go large or go small, without ever losing sight of the city that gives meaning to the artefacts.


Alexandra Lange is a New York-based architecture and design critic. She is a Loeb Fellow at Harvard’s Graduate School of Design for academic year 2013-2014 and is the author of Writing About Architecture: Mastering the Language of Buildings and Cities as well as the e-book The Dot-Com City: Silicon Valley Urbanism.

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“We are coming to view design more as a mentality than a skill”

Lucas Verweij opinion column on Dezeen

Opinion: as the market for design education explodes and schools struggle to keep up, we need to work out what a designer actually is and what they need to learn says Lucas Verweij.


Design has expanded in all imaginable directions, but the world of education doesn’t know how to respond to the new situation. What on earth should you teach future designers? For what profession are we actually educating them? Will they be entrepreneurs? Or artists? Engineers? Writers? Innovators? Researchers? There’s no time to reflect on the answer, because courses and programmes must be developed quickly in response to the crazy growth in the market for design education.

Design has expanded. In the digital domain we’ve seen the emergence of interaction design, game design and app design. Managerial tools now include design thinking and business model design. In the humanitarian domain we now have service design, human-centred design and social design. None of these new directions bear much relation to the roots of the profession in industrial or product design. Instead, we are increasingly coming to view design more as a mentality than a skill. And while education struggles with this shift, the market for education keeps on growing.

Half a century ago, universities established courses in design largely as offshoots of mechanical engineering. In addition to technology, designers received academic instruction in design methods. Design freedom was therefore limited. Academies of art established courses grounded in ceramic and graphic design, which were both practical and artistic in orientation. For decades just two professional profiles existed alongside each other: a designer was either a creative engineer or a practitioner of an applied art.

The design explosion disrupts education. Teachers and administrators in the field of education disagree about what to teach designers. In Eindhoven the battle even culminated in a personal shootout among the academy’s management. While individual teachers and administrators harbour explicit, personal opinions, there is no shared vision about what to teach designers.

Is collaboration with other disciplines the most important aspect? Or is it still creative ability? Should programming be a compulsory subject? Or understanding of production processes? Is a knowledge of materials still important? Which entrepreneurial, journalistic and research skills should students learn? And should they be instructed in a more didactic setting than has been the case up to now?

While schools are driven to desperation, the market for design education is growing explosively. Århus, Bern and Amsterdam have all seen the emergence of creative business schools boasting names like Kaospilots and Knowmads, with a clear vision of creative and social entrepreneurship. Students are capable of writing business plans, learn about management strategies for online start-ups, and are blessed with a mentality of engagement. Leadership skills are also on the syllabus. Businessweek rates them as “top design schools”.

Start-up schools and bootcamps have come up with new learning formats for prototyping commercial ideas. Courses are internal and last about half a year. Students pay for their tuition with shares in the business they plan to set up. Admission is determined on the basis of ideas proposed by prospective students, and courses focus entirely on the elaboration of one single idea.

Hasso Plattner has initiated schools for design thinking and design innovation known as the Institute of Design and the School of Design Thinking. This is where one of the best-selling apps of 2010 – Pulse Reader – was created. In addition, over 80 courses in interaction design have emerged, usually through the addition of a design component to an existing course in technology.

Even though most designers think that service design “has nothing to do with design”, the Royal College of Art in London recently established a course in this field. Similarly, Domus Academy, the birthplace of Memphis, is doing its bit by offering a course in business design. In New York courses in design criticism were established recently, and a course in curating and writing will launch this year in Eindhoven. Design thinking is offered as a subject at many American universities. So although fundamental questions remain unanswered, new courses are popping up everywhere like mushrooms. It makes you wonder just how good all those courses really are.

Now that the education market is totally globalised, schools are recruiting students all over the world. Everybody who pays is welcome. In Europe, European students bring in less money than real foreigners, so students from further afield are more lucrative. Tuition fees for a masters course at Domus costs €17,000 for students from Europe, but €25,000 for students from everywhere else. That’s cheap compared to design criticism, where you’ll pay $18,000 per semester.

The multicultural make-up of the student population is often seen as a criterion for quality. But is learning in a class with lots of nationalities really better? I don’t think so. Something else is expected of designers in Seoul or Dubai than in Paris. Around the world there are vast differences in levels of professional freedom, in the role of clients, in how critical a design can be.

You don’t go to school in Hong Kong if you want to become a chef in Montpellier. But that’s precisely what’s happening in design. And the upshot is the globalisation of masters courses, which are churning out jetlag designers who lack a cultural framework.

Academies of art educate students to master specific skills such as game design, interaction design, business design, social design or service design. Graduates become practitioners of applied arts in the old sense of the term. Universities turn out managers and engineers, who have never quite been able to master the unpredictability of design and creativity.

It would be better to leave design thinking to schools of management, and leave interaction and game design to schools of computer science.

Design criticism could be instructed at schools of journalism, and social design at teacher-training colleges. A creative and design dimension to these professions can develop or evolve organically in such places. Design has become a mentality that can be applied in courses structured to impart specific skills. That is better than the reverse, which is now the case.

Design no longer belongs to anybody. Design no longer belongs to the people, places of education or lobby groups that have represented and tutored it for decades. Let it go. The time has come to give design away.


Lucas Verweij has been teaching at schools of design and architecture around Europe for over 20 years. He was director of a master’s programme in architecture and initiated a masters course in design. He is currently professor at the Kunsthochschile Weißensee and teaches master’s students at Design Academy Eindhoven. He has initiated and moderated various seminars devoted to designing design education.

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“You need to know someone is looking in order to publicly tantrum”

Mimi Zeiger opinion

Opinion: Patrik Schumacher’s viral-friendly outburst against political correctness in architecture this week illustrated a dark symmetry between the TED talk and the rant, says Mimi Zeiger.


This week Patrik Schumacher took to Facebook to decry the state of architecture as both a discipline and a discourse. Quickly filling his timeline, he scolded “critics and critical architects” for their agnosia, or form blindness.

“This [visual condition] is involved in the critic’s inability to grasp the significance of parametricism,” he wrote, aghast at the lack of appreciation of a high period of organic form derived from computational inputs. An hour later he continued his imperatives, writing “STOP political correctness in architecture. But also: STOP confusing architecture and art. Architects are in charge of the FORM of the built environment, not its content.”

Patrik Schumacher facebook post

Although the contents of Schumacher’s Facebook wall almost immediately went viral, it should go without saying that his personal comments posted on his own social media profile were not exactly new insight into the worldview of Zaha Hadid‘s first in command.

I caught him covering this ground at the Politics of Parametricism conference organised by CalArts‘ MA Aesthetics & Politics program back in November, where from the back of the auditorium he took up the mic and launched into an extended commentary (some might say mansplain) directed at panelists Laura Kurgan, Peggy Deamer, and Teddy Cruz. In her earlier talk, Deamer had critiqued the neoliberal ideology behind parametricism, and suggested that the fixation on computation “leaves behind the actual worker at almost every level: architect, fabricator, engineer, constructor.”

One can only guess that this latest round of remarks from Schumacher were triggered belatedly by the tongue-lashing the firm received over the design of the Al Wakrah stadium for the FIFA World Cup 2022 in Qatar and Hadid’s disavowal of architectural responsibly for migrant worker deaths. (Although Hadid’s remarks were trounced for their glibness, her shrugging off of responsibility onto the Qatari government underscores the relatively tiny amount of agency the architect, even the most powerful ones, shoulders in these conditions.)

Schumacher’s commentary, which continued all day, ending in a summary document and the reposting of related news items, coincided with day two of TED 2014. My Twitter feed documented the both in real time and with parallel emphasis as if they were conjoined twins. As I watched the missives go by, the paired events allowed for a reflection on the current media models filling our bandwidths: the TED Talk and the Rant. The two are uncanny in their dark symmetry. They are fuelled by access, personality, and true belief and leave little room for complexity, failure, or doubt.

TED Talks also recently faced criticism for their packaged, twenty-minute doses of future-forward cool, with a side of heartwarming humanism. “”Buildings don’t just reflect our society; they shape our societies.” @marchitizer #TED2014,” tweeted John Cary, the quote, an aphoristic snippet of Marc Kushner’s TED presentation, a spry ying to Schumacher’s yang.

Architecture has always had its share of provocative statements. Walter Gropius in the Bauhaus Manifesto (1919) suggested, not unlike Kushner’s optimistic TED Talk, that the built synthesis of art and architecture will “one day rise towards the heavens from the hands of a million workers as the crystalline symbol of a new and coming faith.” While in 1980, Coop Himmelb(l)au took the opposite approach, concluding the practice’s manifesto with the decisive phrase: “Architecture must blaze.” (And, indeed, Schumacher presented his own Parametricist Manifesto in 2008.)

But the rant is something quite different from the manifesto. The rant is a privilege. Ranting is a spectator sport, which means it is predicated on the status of the ranter. You need to know someone is looking in order to publicly tantrum. To wit, when Wolf Prix needed to air a grievance regarding 2012 Venice Architecture Biennale, he issued a press release entitled “The Banal.”

As perversely delectable as it is to watch star architects froth and whine as if in an episode of Real Housewives, the spectacle is just as calculated.

“There has never been a feedback loop for architecture until now, and that changes everything,” read a tweet, quoting Kushner’s TED Talk. A bit of a headscratcher, the decontextualised phrase makes more sense when applied to architectural discourse online.

The TED Talk and the Rant are two poles in a closed loop system. A TED talk may say all the right things and a rant may say all the wrong things, but in this digital environment, neither takes risks.

Schumacher’s Facebook posts, then, despite their volubility and tenuous grasp on the rules of punctuation and capitalisation, do pose an important point, although not one he may want to claim. There is a desperate need for more architects (and critics) to argue a position and to engage in more debate, not simply preach or provoke. And, despite arguing the contrary, his comments underscore the fact that architecture is indeed political.


Mimi Zeiger is a Los Angeles-based journalist and critic. She covers art, architecture, urbanism and design for a number of publications includingThe New York TimesDomusDwell, and Architect, where she is a contributing editor. Zeiger is author of New Museums, Tiny Houses and Micro Green: Tiny Houses in Nature. She is currently adjunct faculty in the Media Design Practices MFA program at Art Center. Zeiger also is editor and publisher of loud paper, a zine and blog dedicated to increasing the volume of architectural discourse.

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“The perfect architectural symbol for an era obsessed with customisation and participation”

Justin McGuirk opinion Le Corbusier Dom-ino slum city

Opinion: a Le Corbusier design for a customisable house inspired by the devastation of Flanders during the First World War has haunted architecture ever since, says Justin McGuirk.


Any major anniversary carries with it a baggage of minor ones, and so it is in 2014. When Europe marks the 100th anniversary of the start of the First World War later this year, few people will be thinking about architecture. And yet it was the devastation of Flanders in the autumn of 1914 that inspired Le Corbusier to design the Maison Dom-ino, a standardised construction system for the reconstruction effort that was to come. That simple drawing has haunted architecture for a century. Indeed, it is far more relevant today than it was then.

The Architectural Association in London kicked off the commemorations last week with The Dom-ino Effect, a symposium dedicated to Corb’s idea. Fill a room with Le Corbusier scholars and the proceedings will tend towards the arcane, but I stuck with them, not just because I was presenting at the end of the day but because of what the Dom-ino represents: perhaps the first case in architectural history of a house designed as an open system, a “platform” – to use some Silicon Valley jargon – for residents to complete as they see fit.

Le Corbusier was just 27 when he conceived of the Dom-ino – so called because the houses could be joined end to end like dominos, and hyphenated to combine “domus” and “innovation”.

By November 1914, one fifth of the Belgian population was homeless. Corb’s solution was almost painfully simple: a standardised, two-storey house made up of concrete slabs supported on columns and a staircase. That was it – no walls, no rooms, just a skeleton. He hoped to patent the idea and make his fortune in partnership with his friend Max Du Bois’ concrete firm. This would be a housing assembly line, like the one Henry Ford had invented only the year before. But it wasn’t to be. Failing to find any backers, he was forced to abandon the idea.

Le Corbusier Do-mino diagram
Perspective view of the Dom-ino system, 1914. Image from Le Corbusier & Pierre Jeanneret, OEuvre Complète Volume 1, 1910–1929, Les Editions d’Architecture Artemis, Zürich, 1964

More than one speaker last week pointed out that the Dom-ino model doesn’t actually work. First of all, the columns are too slender to support those slabs, and secondly, the placement of the staircase prevents the houses being joined end to end as the name implies. Moreover, Corb’s vision for the resulting houses was far from radical: traditional bourgeois facades concealing conventional bourgeois layouts. And yet, if you take his drawing at face value, as pure structure, it was a phenomenally bold idea. So bold, that no one recognised it, not even, at first, Corb himself.

Today, we are only too aware that most homes on the planet are built without architects. Go to the suburbs of Cairo, and you’ll find they are made up of thousands of medium-rise concrete frames, filled in with terracotta blocks. As Pier Vittorio Aureli, the symposium’s organiser, put it, “the Dom-ino has become an ever-present ghost in the contemporary city – it seems to be everywhere.”

If only his patrons had known that one day millions of houses would be built along similar lines, not just in Europe but in the slums of the developing world.

The London-based architect Platon Issaias argued that most of Athens is made up of Dom-ino houses. After the Second World War, the Greek government stoked the recovery by allowing families to sell plots of land to developers for a share of the resulting buildings. The polykatoikia, a multi-storey apartment block, is effectively a tall Dom-ino, built without an architect, in which every family has configured their own apartments. The model was so successful that it created a vast class of landowners – and, of course, debtors.

What is radical about Dom-ino is that it is merely the beginning of a process, one completed by residents themselves. It is, in other words, the abandonment of total design. The architect is no longer a visionary, just a facilitator.

That very idea was taken up by Stewart Brand in the 1990s in his book and subsequent BBC series How Buildings Learn. Better known as the founder of the Whole Earth Catalog and one of the original Californian techno-utopians, Brand took on architecture and argued that buildings work best when they evolve gradually and incrementally. As a critique of architecture it was not particularly potent, and yet, characteristically, he was ahead of the curve. Today, architects as diverse as Santiago’s Alejandro Aravena and London’s 00, designers of the Wikihouse, argue that what we need are self-empowering systems not finished houses.

“All buildings are predictions,” wrote Brand. “All predictions are wrong.” That is certainly true of Torre David, the 45-storey skyscraper in Caracas that was meant to be a financial headquarters but is now home to 3,000 squatters. The Torre, I have argued, picking up on an idea posited by the architects Urban-Think Tank, is a Dom-ino house extrapolated into a skyscraper – essentially a concrete framework, inhabited and transformed by an unexpected population. It is the Dom-ino on an urban scale, with its own retail and sports facilities, with corridors as streets. Life there is precarious, and yet the residents have something very few of us do: the right to determine the terms of their own existence.

As the Dom-ino was born out of crisis, so it seems to remain associated with it. Thus far, it sounds like the product of scarcity, the solution to a global housing deficit. And yet it has echoes in “high” architecture too. As Maria Giudici pointed out, OMA‘s unbuilt design for the Jussieu Library, with its skeletal, open framework, is reminiscent of it. Even more strikingly, look at SANAA‘s Rolex Learning Centre, a fluid landscape of nothing but floor, ceiling and columns. The rhetoric behind this building was one of chance encounters and the sharing of ideas, it was the language of social media. And this is where Corb’s drawing comes into its own, as a platform, in every sense of the word.

Ironically, Corb had Fordist standardisation in mind and yet produced the perfect architectural symbol for an era obsessed with customisation and participation. Stripped of architecture, the Dom-ino is pure system. It invites us to complete it and inhabit it in any way we desire. More than the specific system itself, it is that idea that is so relevant today. By the same token, the drawing is so open that we can read what we choose into it.

Image of Favela, a crowded Brazilian slum in Rio de Janeiro, courtesy of Shutterstock.


Justin McGuirk is a writer, critic and curator based in London. He is the director of Strelka Press, the publishing arm of the Strelka Institute in Moscow. He has been the design columnist for The Guardian, the editor of Icon magazine and the design consultant to Domus. In 2012 he was awarded the Golden Lion at the Venice Biennale of Architecture for an exhibition he curated with Urban Think Tank.

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“We cannot absolve ourselves of responsibility for the implications of a project”

"We cannot absolve ourselves of responsibility for the implications of a project"

Opinion: in response to Joseph Rykwert’s Royal Gold Medal lecture this week, where the critic stressed that all design has political implications, Kieran Long rejects Zaha Hadid’s assertion that architects have “nothing to do with the workers” who die on construction sites.


“Did I ever tell you about the time I met Walter Gropius?” Joseph Rykwert is leaning across a table in Daquise, the Polish restaurant in South Kensington he has been frequenting for nearly 50 years, a sparkle in his eye. “I was at the Royal Academy, and on the landing halfway up the stairs I saw Jane Drew, who I knew quite well, and Gropius, who I knew from photographs,” he says. “I walked up to them, and Jane Drew said: ‘Professor Gropius, this is Joseph Rykwert. Joseph, go and find Professor Gropius a taxi.'”

Rykwert gave me this finely turned anecdote on Saturday, at dinner after a symposium about his work at the Victoria & Albert Museum. This week in London has been a festival dedicated to the venerable architectural historian, focussed around the Mardi Gras of Tuesday’s award of the Royal Gold Medal by the RIBA.

Rykwert for me, although I have met him many times and was his editor at the Architects’ Journal, is a legend, a different order of individual to most other writers and certainly to myself. The Gropius story shows how he links us with the first generation of modernist masters, but he is also someone whose work (and that of his prominent students like David Leatherbarrow, Mohsen Mostafavi and Alberto Perez-Gomez, not to mention legion younger protégés) has tangible and I think growing influence in contemporary architecture. He is one of the few historians whose works are routinely assigned by teachers in architecture schools and all of us, surely, aspire to his literate, balanced prose.

The Gropius story also shows Rykwert’s appetite for gossip, and for the almost implausibly perfect story. Despite some claims to the contrary that I’ve heard in the last few days, I think Rykwert would like Dezeen and the writing found around the web, and I’m positive he’d be writing in these forums if he were beginning his career today.

The thing about giving the gold Medal to any critic, and especially one as widely read and respected as Rykwert, is that his opinions are unmistakably available to the rest of the world. It’s not really a question of convenient interpretations allowing generic and polite appreciation. You either agree with Rykwert’s words, or you don’t. You either believe, for instance, the idea that the plan of a Roman city had mythic origins giving each citizen a sense of their place in the cosmos, or you think he’s wrong and it was all about troop movements. And you can either deal with the implications of that insight, or ignore them.

Norman Foster could plausibly say of an architect and fellow Gold Medal winner like Alvaro Siza that he has the deepest respect for his work etc, without really having to face the question of their diametrically opposed views of what architecture is and how human beings find a place in the world. Perhaps all buildings are themselves ambiguous enough that we can elide even fundamental differences (with the possible exception of work by the progeny of the Prince of Wales school of architecture, or narcissistic and vocal numbskulls like Wolf Prix). Flattening difference in architecture probably results from a profession keen to avoid conflict within: the idea that one shouldn’t criticise a fellow professional.

In the big, if-not-exactly-happy-then-mutually-uncritical family of the profession that the Royal Institute of British Architects tries to bring together, it would have been interesting to know, for instance, what Dominique Perrault might have thought of Rykwert winning the prize (Rykwert says of the Bibliotheque Nationale de France in The Seduction of Place: “Demoralised by disaffection and labour problems, by inept book stack towers and disgraced by sterile, unhappy public spaces – both within and without – it seems a perfect candidate for a revised edition of Peter Hall’s Great Planning Disasters.”), or, say, any developer or architect involved in London’s Docklands (which Rykwert calls “socially confused” amongst other things in the book already cited).

A true critic is the unwelcome guest at a party of architects. Rykwert himself found that out the hard way when he began teaching architectural history at the University of Essex in 1967. What Eric Parry in the Gold Medal citation called the “architectural authorities” (in fact the RIBA itself) tried to close down this course because it stood outside their approved version of how architectural history should be taught and who might be permitted to learn it.

This is why Rykwert’s Gold Medal lecture on Monday night, which some found tortuous, was so important. He began by describing his work as a designer, and followed that with accounts of the three architects who turned down the RIBA Royal Gold Medal (Richard Norman Shaw, John Ruskin, who turned it down twice, and William Richard Lethaby) embroidering it with anecdotes so detailed that at one point I thought Rykwert was about to say no to it himself. His theme was the age-old problem of whether architecture was an art or a profession.

For Rykwert, this is a non problem – a false dichotomy. Some audience members at Monday’s lecture tried to ask him about where politics stands in relation to architecture, but Rykwert’s work stands for the idea that every act of design, or writing, is political. Design is a set of ethical commitments or reticences. We cannot absolve ourselves of responsibility for the full range of implications of a project – as Zaha Hadid tried to week – any more than we can choose just to breathe the oxygen in the atmosphere, but not the nitrogen and carbon dioxide. Rykwert has earned a place alongside Ruskin and others because of the clarity of his commitment to an adulterated but rich and meaningful view of architecture.


Kieran Long is senior curator of contemporary architecture, design and digital at the Victoria & Albert Museum. He presents Restoration Home and the series The £100,000 House for the BBC, and is currently the architecture critic for the Evening Standard newspaper.

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“How can you learn about the world in spaces without character?”

Alexandra-Lange-opinion-generic-school-design

Opinion: watching the demolition of her own elementary school, Alexandra Lange reflects on the increasingly generic design of schools, museums and playgrounds that resign children to “places where all they can learn are the tasks we set them.”


They tore down my elementary school last week. The demolition of childhood memories is enough to make anyone nostalgic, but in this case, there was something more. My school, Martin Luther King Jr. Elementary School in Cambridge, Massachusetts, was designed by Josep Lluís Sert: Modernist master, former Harvard Graduate School of Design dean, and architect of the superb Peabody Terrace apartments just across the street. I didn’t know Sert designed my school until last year, but the building had its effects. When I started kindergarten in 1977, the building was just six years old. I may have lived in a Victorian house, but I learned and played in a thoroughly contemporary environment, with red Tectum walls, folding retractable partitions and clerestory light.

Although I had not been back inside since my family moved in 1982, I could still draw a rough plan from memory. The kindergarten classrooms, each with its own outdoor space, lined up along Putnam Avenue. The light-filled central hall, an indoor thoroughfare entered from the street or from the playground behind, that linked auditorium, gym, cafeteria, classes. The recessed, mouth-like entrance, echoing with noise before the doors opened in the morning. The sense of progression as you aged up, from front to back, downstairs to upstairs. The architectural meaning was clear: protective of the little ones, offering more territory as you grew older. This was a building for children with a cast-in-place pedagogy.

Like the similarly demolished Prentice Women’s Hospital in Chicago, the exterior suggested something of the fortress, but the interior was warm and light, shaped by its program. But a change in technology and teaching methods – the new project brief includes breakout spaces, computer labs and ENO Boards – need not have doomed a building based on a grid of concrete columns and floors. The photographs I took of the King School in its half-demolished state suggested a possible future as well: the rhythmic frame as a set ready to be recycled, a new school on an old base that utilised its embodied energy rather than eliminating it.

Looking at the rendering posted on the construction fence, then back up at the exposed reinforcing bars, I see a loss greater than my experience, or for Modernism. I see another space for children made more generic, our mania for safety and uniformity consigning children to a world of tan boxes tricked out with primary-coloured objects. How can you learn about the world in spaces without character?

Across Boston, a number of other Sert buildings have been (or are in the process of being) renovated, including Peabody Terrace, the Boston University School of Law and an office building at 130 Bishop Allen Drive. Harvard has plans to renovate his Holyoke Center, and has hired Hopkins Architects to do the job: in the future, it will be a central meeting point for the university’s diverse schools, students and programs.

Why was the fate of the King School different? According to advocates, reuse was a hard sell. Like so many of its Brutalist brethren, the school was not popular in its immediate neighbourhood, despite that neighbourhood being a striking collection of postwar low- and high-rise buildings. In focusing on the building’s past and pedigree, preservationists may have neglected to offer a vision of how the building might be born again and added to. Perkins Eastman’s feasibility report gives short shrift to this option, accentuating the negative.

If the new design filled me with interest, joy or curiosity I might be less sad, but as a collection of tan boxes arranged along a circulation spine and presented to the community with an arsenal of contextual photos, it makes me feel nothing. Like so many other spaces for children – schools, museums, playgrounds – it looks like the box that the toys come in. Fine when the creative child can turn that box into a toy. Less interesting when the adults decide which way is up and which colours connote the most fun. In such spaces, the engagement and learning happens at the level of graphics, touchscreens, what the educators like to call “manipulatives.” The buildings themselves don’t speak, don’t teach, they merely house while complying with all requirements. There’s little to be absorbed from experience and I doubt anyone will be drawing the plan, or mentally resting her cheek against the Tectum, 36 years on.

When Rafael Viñoly updated the Brooklyn Children’s Museum, he added curvaceous shapes and primary colours to the outside, the better to signify child-like wonder. But inside the new rooms were boxy and plain, the better to accommodate a rotating series of exhibits and birthday parties. The architectural excitement is all decoration; the inside is a barn. By contrast, Cambridge Seven Associates’s New England Aquarium, an exact contemporary of the King School, turns the reason why you go to an aquarium (to see the fish) into the organising principle for the building’s architecture. It’s also a box, but one textured at key points to indicate the ocean wonders inside; a box that leads you, tank by tank, on a scenographic journey from sea lions to penguins to more fish than you’ve ever seen in one place. All you have to do to experience the aquarium is walk, at your own pace, up the ramp that wraps a multi-story tank. No need for IMAX, no need to read (if you’re under 6) the underwater experience is right there in the dark, intriguing space.

Playgrounds offer another journey from the specific to the generic. Susan G. Solomon’s book American Playgrounds describes the high points of playground experimentation in the postwar period, from Richard Dattner’s Adventure Playgrounds in Central Park (some recently restored and updated) to Isamu Noguchi’s experiments with sculptural dreamscapes. Architects today are interested in making playgrounds again and many interesting experiments can be found in the book Playground Design by Michelle Galindo (2012). But Solomon describes a decade-by-decade constriction of spatial ambition as the result of fears over safety and budget. The model playground became a black, rubberised surface fitted with fixed, mass-produced equipment. You can see the same equipment, often made by Kompan, in Brooklyn and in Copenhagen. Where’s the adventure in that? What’s missing is loose parts, idiosyncratic parts, architecture that has ideas about learning and wants to help kids figure things out. Brooklyn Boulders, a growing chain of indoor climbing spaces for adults and children, seems to have hit on a contemporary formula at their sites in Brooklyn, Somerville and San Francisco.

What is at stake here not a question of Modernity (and indeed, not even all the Modern architecture historians in Cambridge got excited about saving the King School). Rather, it is respect for children as sensitive consumers of space. I read in the built work of Cambridge Seven Associates, Sert and Noguchi that children deserve the best design can give them, even if it might be scary for a moment (that dark aquarium) or strange until you climb it (those artificial mountains). The sanding down, the rounding off, the demolition of the obdurate, makes our children’s worlds more boring places, places where all they can learn are the tasks we set them. Amy F. Ogata’s recent book Designing the Creative Child describes the myriad ways middle-class ambitions are translated into the toys we buy and the spaces we make for kids inside our homes. But such ambitions also need to be translated into the public sphere.

Look again at the King School, structure laid bare. What better exercise than to say, “Here’s a set of concrete floors and concrete columns, kids. What do you want to put in your new school?”


Alexandra Lange is a New York-based architecture and design critic. She is a Loeb Fellow at Harvard’s Graduate School of Design for academic year 2013-2014 and is the author of Writing About Architecture: Mastering the Language of Buildings and Cities as well as the e-book The Dot-Com City: Silicon Valley Urbanism.

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in spaces without character?”
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