2013 was “a year of seminal women designers” says Design Miami director

Dezeen and MINI World Tour: in our next movie from Miami, show director Marianne Goebl discusses the trends that emerged from Design Miami 2013, including a renewed focus on female designers such as Charlotte Perriand and Maria Pergay. 

Mairanne Goebl, Design Miami director
Marianne Goebl, Design Miami director

Design Miami 2013, which took place in Miami from 4 to 8 December alongside the Art Basel Miami Beach art fair, featured a large number of vintage furniture pieces by iconic 20th-century designers.

“Design Miami’s intention is to offer a journey through design history,” Goebl explains in the movie. “At the same time we present a strong pillar of contemporary experimental work.”

8x8 Demountable House by Jean Prouve, presented by Galerie Patrick Seguin at Design Miami 2013
8×8 Démountable House by Jean Prouvé, presented by Galerie Patrick Seguin

One of the standout pieces on show this year was a one-room prefabricated house designed by French modernist architect Jean Prouvé, which was on sale for $2.5 million.

“For the first time we have a full-scale architectural structure [at the show], which Jean Prouvé designed in 1945,” Goebl explains.

Charlotte Perriand interior presented by Galerie Downtown at Design Miami 2013
Charlotte Perriand interior presented by Galerie Downtown

Prouvé was well-represented throughout the show, but so was the late architect’s frequent collaborator Charlotte Perriand.

“It’s also a year of seminal women designers,” says Goebl. “We have a solo show on Charlotte Perriand, where you can discover an interior that she designed in Paris for the Borot family.”

She continues: “We also have an interior dedicated to Maria Pergay’s furniture made from stainless steel from the 1970s.”

Maria Pergay interior, presented by Demisch Danant at Design Miami 2013
Maria Pergay interior, presented by Demisch Danant

Other pieces of vintage furniture included Soviet art deco furniture presented by Moscow’s Heritage International Art Gallery.

“For the first time an exhibitor from Russia is showing some kind of propaganda furniture that was designed in the 1930s to 1950s,” Goebl explains.

Soviet art deco furniture, presented by Heritage International Art Gallery at Design Miami 2013
Soviet art deco furniture, presented by Heritage International Art Gallery

Goebl then goes on to discuss the work of contemporary designers on show, claiming that there is a growing trend towards merging digital and analogue experiences.

Grandfather and Grandmother Clocks by Maarten Baas, presented by Carpenters Workshop Gallery at Design Miami 2013
Grandfather and Grandmother Clocks by Maarten Baas, presented by Carpenters Workshop Gallery

“There’s a field that is not categorised yet,” she says. “For example, Maarten Baas‘ Grandfather and Grandmother clocks, or the Clock Clocks by Human Since 1982.”

Clock Clock by Human Since 1982 at Design Miami 2013
Clock Clock by Human Since 1982

Goebl claims that the collectible design market has now fully recovered after a few rocky years during the recent financial crash.

“The market had been affected by the crisis in 2008 and 2009,” she says. “But since 2010 we’ve really registered a continued, healthy growth.”

Design Miami 2013 pavilion by Formlessfinder
Design Miami 2013 pavilion by Formlessfinder

We drove around Miami in our MINI Cooper S Paceman. The music in the movie is a track called Jewels by Zequals. You can listen to the full track on Dezeen Music Project.

Our MINI Paceman in Miami
Our MINI Paceman in Miami

 

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Seven Questions for Design Miami Director Marianne Goebl


(Photo: Richard Patterson for Design Miami)

The countdown to Basel is on, and this year Design Miami/Basel moves to a Herzog & de Meuron-designed home in the new permanent exhibition hall. The eighth edition of the Basel fair is also shaping up to be the biggest yet. “We’ll have about fifty percent more galleries than last year,” Design Miami director Marianne Goebl told us during a recent trip to New York. “And we’re expanding our geographical reach. For the first time in Basel we’ll have a gallery from South Africa, Southern Guild. We’ll also have a first-time participant from Beirut, Carwan Gallery, which will present the work of India Mahdavi.”

A Vitra veteran who took over from founding director Ambra Medda in February 2011, Goebl has succeeded in freshening up Design Miami for an audience that ranges from die-hard design fans to newcomers who strolled over from the neighboring art megafair. “I have this very naïve mission of wanting to communicate to a large audience that design matters,” she says. “Everybody lives with design, whether they want to or not. Not everyone can make choices, but to a certain degree a lot of people can make choices and I think that not enough people do it…until now.” We asked Goebl about how she became interested in design, what’s in store for Basel, and if she believes the 3D printing hype.

How did you become interested in design?
I thought I would end up in the arts, so growing up in Vienna and already when I was a teenager and during my studies [in economics], I always worked in galleries and museums. I interned at the Museum for Applied Arts, worked for an art gallery for three years, and really felt like I wanted this to be part of my life, but then designer friends of mine took me to Milan [Salone Internazionale del Mobile] when I was maybe 22. This whole new world opened up and I realized that in design I could find…conceptual thinking, but also something beyond that, which is tangible and really part of everyday life. And I felt that this is what I wanted to be part of.

Since taking over as director in 2011, what have you found particularly surprising about your job or the fair itself?
What I’ve really learned over the last two years–and what I hope to continue in the future–is that Design Miami can speak to different types of people. First there’s an audience of general enthusiasts, people who are just really interested in design. They may not be interested in buying something, but it doesn’t matter. They can just come [to the fair], get all of the information, ask all of their questions, see the material, interact, use it as a forum. And on the other end of the spectrum, we can reach an audience that can actually help fuel the market and help designers to continue their research and to tell their stories. I don’t want to call it two levels, because it’s not necessarily two different levels, but it’s a broad spectrum of audience, and that wasn’t clear to me before I joined Design Miami.

Tell us about Design Miami’s new location for Basel in June.
In Basel this will be Design Miami’s fourth location. It’s like an itinerant fair! It brings a lot of opportunities, because first, it’s a brand new hall with great architecture. It’s part of the fairground of the Basel convention center. They built a bridge across two buildings on a public plaza. There’s a skylight. It’s in the middle of activities. And then the fair will unfold in the bridge. And there’s moments when you can overlook the square, so it’s nice to communicate with the outside world. I would say it is sophisticated, industrial, not at like a sleek, carpeted convention center.

And Design Miami will also have another space, in addition to the main fair?
We’ll have an additional space that we did not have before in Basel, on the ground floor, where we’ll be able to stage a design performance. We’re working with a German designer who collaborates with dancers. It will be about the relationship between the maker and the object. It will be an ongoing thing, so that every time you come something else will be happening.
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Marianne Goebl appointed director of Design Miami/

Dezeenwire: Marianne Goebl  (below) has been appointed director of design collectors’ fair Design Miami/.

Dezeen Marianne Goebl new Design Miami director

Goebl, currently head of international public relations and partnerships at furniture brand Vitra, will take up the position in February 2011, replacing founding director Ambra Medda, who announced her decision to leave earlier this year.

More Dezeen stories about Design Miami/

Here’s the press release from Design Miami/:


DESIGN MIAMI/ AND DESIGN MIAMI/ BASEL APPOINT NEW DIRECTOR
Marianne Goebl to start in February 2011

December 6, 2010 – Design Miami/, the global forum for design, announced today that Marianne Goebl has been appointed Director, effective February 2011.

Goebl brings to her position ten years of experience in the design field, most recently as Head of International Public Relations & Partnerships for Vitra. In this role, Goebl has been responsible for Vitra’s international public relations strategy, brand collaborations and partnerships. She was responsible for the exhibition concept, execution, and media relations campaign for “VitraHaus,” along with the brand collaborations and communications strategy for “Vitra Campus.” Prior to this position, Goebl served as the Director for “Vitra Edition,” the company’s laboratory for the creation of experimental and collectible design works. As Director for “Vitra Edition,” Goebl worked closely alongside world-renowned designers including Ron Arad, Ronan and Erwan Bouroullec, Konstantin Grcic, Hella Jongerius, and Jasper Morrison, among others. These works have been shown at Art Basel 2007, Design Museum London, Triennale di Milano, and Phillips & de Pury, London.

Goebl has a Master’s Degree in International Management with a specialization in Marketing from Vienna University of Economics and Business and an undergraduate degree from Grande Ecole HEC in Paris. She speaks German, French, English, Spanish, and Italian.

Craig Robins, principal of Design Miami/ and Design Miami/ Basel commented, “Under the leadership of Marianne, we are confident that Design Miami/ will continue to grow while ensuring the fair’s position as the premier global forum on design. Marianne will have an opportunity to build on the extraordinary growth we have experienced in our first six years. By cultivating our cultural and commercial point of view, Marianne will continue to enrich the dynamic community of galleries, collectors, institutions and corporate partners that comprise Design Miami/.”

“Design for Marianne has always been more than a job but an authentic passion, one which she embraces in a rigorous, energetic, and extremely sensible manner,” said Didier Krzentowski, Founder of Galerie kreo. “Her appointment represents a wind of change that demonstrates what the fairs in Miami and Basel deserve–which is nothing less than to be the only two that count in the entire world.”

“I am honored and excited to begin working with the Design Miami/ team,” said Marianne Goebl. “While collectible design is still a young field, it consistently demonstrates an incredible level of creative expression, freedom, and innovation. I am convinced that design plays a hugely important role within the contemporary cultural landscape and am eager to contribute to the next phase of growth for the fair.”

ABOUT DESIGN MIAMI/

Design Miami/ is the most prominent and substantive forum for international design, representing a convergence of commerce and culture. Its annual shows in Basel, Switzerland (June) and Miami, USA (December) bring together the most influential designers, collectors, dealers, curators, and critics from around the world. For further information, visit www.designmiami.com and www.designmiamiblog.com.