BIG Chair Project for Jamie Oliver at Republic of Fritz Hansen

BIG Chair Project for the Jamie Oliver Foundation

Designers and artists including Paul Smith, Quentin Blake, Sarah Burton for Alexander McQueen and Tracey Emin have customised classic Ant chairs by Arne Jacobsen, which will be auctioned in order to raise money for Jamie Oliver’s Better Food Foundation.

BIG Chair Project for the Jamie Oliver Foundation

Top: The Burberry Stud by Christopher Bailey, Burberry chief creative officer
Above: Luvly Grub by Paul Smith

Christopher Bailey of fashion house Burberry covered one in studs, Paul Smith printed one side with sugary treats and the other with vegetables, Julian McDonald stuck plastic cutlery all over another and Quentin Blake donated drawings of a soup dragon and people eating in flight.

BIG Chair Project for the Jamie Oliver Foundation

Above: Truly Scrumptious by Julien McDonald

BIG Chair Project aims to raise money for the celebrity chef’s Fifteen apprentice program, celebrating its ten year anniversary, which takes disenfranchised young people and trains them as chefs.

BIG Chair Project for the Jamie Oliver Foundation

Above: Dragon’s in the Kitchen by Quentin Blake

The chairs are on show at the Republic of Fritz Hansen showroom at 13 Margaret Street, London W1W 8RN until the final event in October, when Emin’s design will be revealed.

BIG Chair Project for the Jamie Oliver Foundation

Above: Food in Flight by Quentin Blake

They’ll be sold in a mixture of live and online auctions.

BIG Chair Project for the Jamie Oliver Foundation

Above: World of Interiors by Jonathan Yeo

Photos are by David Parry/PA.

BIG Chair Project for the Jamie Oliver Foundation

Above: The Romanesco Chair by Nunzio Citro the Colourkid

Here’s some more information from the Jamie Oliver Foundation:


Jamie Oliver’s Fifteen celebrates 10 Years with The BIG Chair Project

Artists and designers including Tracey Emin, Paul Smith and Sarah Burton collaborate to mark milestone with the decoration of iconic Fritz Hansen chairs

BIG Chair Project for the Jamie Oliver Foundation

Above: The Romanesco Chair by Nunzio Citro the Colourkid

To mark the 10th anniversary of Fifteen restaurant, the social enterprise set up to mentor disenfranchised young people and train them to become chefs, Jamie Oliver’s charity, the Better Food Foundation, has launched The BIG Chair Project – an exciting collaboration with some of the top names in fashion, art and design.

BIG Chair Project for the Jamie Oliver Foundation

Above: The Octochair by David Loftus and Jamie Oliver

Furniture brand Republic of Fritz Hansen – a long-standing supporter of Fifteen – has donated twenty iconic ANT chairs for the artists to impose a personal, food-inspired design upon. Each of these unique designs will be auctioned to raise money for the Better Food Foundation, which receives all profits from Fifteen to empower young people by training them for careers in the restaurant industry.

BIG Chair Project for the Jamie Oliver Foundation

Above: The Hipstamatic Chair by David Loftus & Jamie Oliver

The array of artists working with the ANT chairs, which itself celebrates a 60th anniversary this year, includes Tracey Emin, Paul Smith, Christopher Bailey, Cath Kidston and Alexander McQueen designer Sarah Burton.

BIG Chair Project for the Jamie Oliver Foundation

Above: Superseat by Superdry

Jamie Oliver is also getting involved himself, customising a classic EGG chair and footstool, which Fritz Hansen have also kindly donated. Jamie will also design an ANT chair in collaboration with renowned photographer David Loftus.

BIG Chair Project for the Jamie Oliver Foundation

Above: Rise and Shine by Cath Kidston

There are lots of ways for the public to support the initiative. Some of the chairs will be available to win as part of a lottery. People simply need to buy a ticket at www.thebigchairproject.org to support the initiative and be in with a chance of winning a unique chair from one of the designers.

BIG Chair Project for the Jamie Oliver Foundation

Above: Production Line by Ricardo Cinalli

The remaining chairs will be auctioned online to give fans across the world the chance to get their hands on something truly unique.

BIG Chair Project for the Jamie Oliver Foundation

Above: Pink Drizzle by INSA

The auction will close at an event in October, after a mix of online and live bidding as the great and good gather for this climactic fundraiser. The centrepiece of the auction will be a Tracey Emin ANT chair, which will be unveiled at the event as an ‘on the night’ exclusive item.

BIG Chair Project for the Jamie Oliver Foundation

Above: Paradise by Matthew Williamson

A full list of artists and designers involved in The BIG Chair Project:

Barnaby Purdy
Cath Kidston
Christopher Bailey, Chief Creative Officer, Burberry
David Loftus
Emma Tissier
INSA
Jamie Oliver
Jay Jay Burridge
Jonathan Yeo
Julian McDonald
Liberty
Matthew Williamson
Nunzio Citro (former Fifteen apprentice)
Paul Smith
Quentin Blake
Ricardo Cinalli
Sarah Burton for Alexander McQueen
Superdry
Jo Sampson Collection for Waterford Crystal
Tracey Emin

BIG Chair Project for the Jamie Oliver Foundation

Above: Lumberjack by Superdry

Commenting on The BIG Chair Project, Jamie Oliver said, “It’s incredibly exciting to think that Fifteen restaurant and the Foundation have been helping to inspire, educate and empower young people for 10 years now. I’m truly humbled to have such a brilliantly talented group of people from the fashion and art worlds to help on this fantastic project to raise money and help us mark the occasion. If you’d like to help us celebrate too, check out the Foundation website for more info.”

BIG Chair Project for the Jamie Oliver Foundation

Above: Illumin by Jo Sampson for Waterford

Commenting on his chair, Paul Smith said: “I’ve been a bit naughty, because on the front side of the chair it is full of cakes and all those delicious things that are bad for you! Then on the back of the chair it’s full of healthy stuff – lots of fruit, vegetables and lettuce! – it’s both sides of the coin really, the bad side and the good side. It’s not really the chair, it’s not really the fact its Paul Smith, it’s the fact that it’s for a good cause so if you can support us with a generous bid that would be brilliant!”

BIG Chair Project for the Jamie Oliver Foundation

Above: Hand Massaged Petal Chair by Sarah Burton for Alexander McQueen

For more information about The BIG Chair Project and to donate money to the Better Food Foundation, please visit www.thebigchairproject.org

BIG Chair Project for the Jamie Oliver Foundation

Above: Food Fight by Barnaby Purdy

BIG Chair Project for the Jamie Oliver Foundation

Above: Fifteen JOuy Bilee by Emma Tissier

BIG Chair Project for the Jamie Oliver Foundation

Above: Dripping by Barnaby Purdy

BIG Chair Project for the Jamie Oliver Foundation

Above: Chilli Con Carnivore by Jay Jay Burridge

BIG Chair Project for the Jamie Oliver Foundation

Above: A Pear of Chairs by The Liberty Art Fabrics Design Studio

BIG Chair Project for the Jamie Oliver Foundation

Above: A Pear of Chairs by The Liberty Art Fabrics Design Studio

BIG Chair Project for the Jamie Oliver Foundation

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Union Jacks by Blacksheep for Jamie Oliver

Union Jacks by Blacksheep for Jamie Oliver

London studio Blacksheep have completed a pizzeria for celebrity chef Jamie Oliver where a cinema listings board displays the menu and diners can watch chefs at work on vintage televisions.

Union Jacks by Blacksheep for Jamie Oliver

Located in the Renzo-Piano-designed Central St. Giles Building in London, the Union Jacks restaurant has a brightly coloured neon sign inside that is visible through the glazed facade.

Union Jacks by Blacksheep for Jamie Oliver

The two-storey restaurant also features retro-inspired chairs, as well as leather seating booths lit by glass pendant lamps.

Union Jacks by Blacksheep for Jamie Oliver

Perforated panels line walls on both floors, providing places to affix shelf hinges and signage.

Union Jacks by Blacksheep for Jamie Oliver

Blacksheep have completed a number of restaurant and bar interiors – click here to see a restaurant they designed with interactive projections on the tables.

Union Jacks by Blacksheep for Jamie Oliver

Here’s some more information from Blacksheep:


Award winning design agency Blacksheep unveils Jamie Oliver’s new restaurant concept, Union Jacks

Blacksheep, one of the UK’s leading creative agencies, unveils the design of its latest project, Union Jacks, part of a continuing partnership with renowned British chef, Jamie Oliver. The new restaurant concept, located in the heart of London in Central St Giles, is the sixth project that Blacksheep has completed with Jamie Oliver, following a successful rollout of his first restaurant chain, Jamie’s Italian.

Union Jacks by Blacksheep for Jamie Oliver

Union Jacks, situated in the iconic Lego building designed by architect, Renzo Piano, takes diners through a journey of discovery through Britain using familiar flavours, cooked and presented the Union Jacks way. The incredible flatbreads and wood-fired cooking methods nod to traditions that are universally loved and nearly all of the toppings are local. Setting the flatbreads apart from the array of other options on offer in Britain’s high street restaurant chains is Oliver’s partnership with US ‘pizza master’, Chris Bianco, widely credited as ‘the man who perfected dough’. It is a union of ideas, traditions and of people.

Blacksheep was brought on board once again to create a design concept that would take the Union Jacks experience countrywide. The design agency’s creative approach was to encompass the look and feel of the principle elements of the restaurant: service, food, theatre and ambiance. The agency worked hand-in-hand with Jamie. His love of British culture and heritage and his enthusiasm for encouraging the nation to eat better was a central theme for the interior design of the project.

Union Jacks by Blacksheep for Jamie Oliver

Jo Sampson, Creative Director of Blacksheep, comments: “When working with Jamie, as with all our clients, we try and capture ‘him’, not a pastiche of his character or the best bits -simply his genuine spirit and honest approach to food and wider ethical concerns, and that is what is emulated in the design of Union Jacks.”

The spirit of Britishness is celebrated throughout Union Jacks; the food, the drink and the design are all underpinned by strong family values. There is a nod to yesteryear and subtle references to post-war nostalgia, including beralware-inspired plates with a cheeky twist that, when turned over, read “stop looking at my bottom”.

Union Jacks by Blacksheep for Jamie Oliver

Above the bar and work station, a graphic neon multicoloured ‘Union Jacks’ sign sits above a large vintage cinema style board that displays the menu and specials.

The colour palette combines muted blue, brown, grey and pink with primary brights. Objects collected by Jamie on his travels inspired the space and retro elements that appear to be found trinkets have been made bespoke by Blacksheep and are dotted around the restaurant. Knitted 1970’s style tea cosies are found on the teapots on the café tables outside.

Graph paper is printed on counter tables, stools are reminiscent of a school science lab, while simple ‘wash-top’ wooden tables and chairs with basic metal frames are used elsewhere throughout the restaurant.

Union Jacks by Blacksheep for Jamie Oliver

The lower ground floor is an intimate space with tables in booth settings. Antique TV screens are linked to cameras in the kitchen so diners can view the chefs at work. Bold graphics are painted on the walls and the menu uses old-school typewriter font.

Blacksheep’s biggest challenge was working within the existing building that would house the first Union Jacks restaurant. Specific guidelines had to be followed; the glass walls surrounding the space could not be covered so passers-by could see through it completely at any ground level vantage point. Blacksheep’s solution came in the form of a ‘canvas’ of three internal walls built to surround a central lift shaft. These walls were designed to act as a backdrop to working areas, and to house the wood-fired ovens, creating a visual experience for the diner.

The Union Jacks design is the result of Blacksheep rising to Jamie Oliver’s challenge seamlessly integrating his personal values into a functional restaurant space, working around the limitations of an architecturally complex building and creating a memorable dining experience for the great British public.