Mutation by Ora-Ïto for Citroën
Posted in: Ito Morabito, Milan 2011, Ora-Ito
French designer Ora-Ïto has designed a spaceship and a sedan chair for car manufacturer Citroën.
The Mutation project was presented in Milan last month.
The two objects, named UFO and Evo Mobil, have design features based on the styling of contemporary Citroën cars.
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Here is some more information from Citroën:
Mutation Exhibition
Milan 2011
On the edge of the hypothesis and the contemporary art, this hybrid object is based on the fulfillment of child’s dream with an obvious commitment for the ecology.
In the vocabulary of Ora-Ïto, we find a real assertion expressing and realizing the imagination. Inspired by the fluid curves of the Citroën « Traction Avant » monocoque structure and based on his designer’s competences, Ora-Ïto reflects on the ergonomics of the interior of the first mobile module.
He has worked on the codes, the DNA and the philosophy of the car industry to modernize it with the possibilities and the existing technologies.
Associated to the research and innovation department of dynastic Citroën, he has developed a surprising and unexpected sculptures joining all the parameters and the technologies appropriate for the universe of car manufacturers.
Baptized Evo Mobil, he creates a monotypic kind, which possesses only single specie.
The term « genetic transformation » is used to indicate an irreversible modification of the genetic and hereditary information. If the transformation arrives up to cells then, it is passed on to the descendants of the mutant individual.
This change can get a selective advantage. This is the base of the evolution’s process.
Ora-Ïto has naturally imagined other modules to join the initial project. A continuity of the imagination allowing to multiply actions and give another reflection to « Evo Mobil ». He has created « UFO » which is inspired by an iconic car from Citroën.
The DS model commonly used by the president is now enrolled into the « genetic transformations » from Ora-Ïto artistic vision that play on the strong and iconic details.
The vehicle is based on the future of transport mixed with one of the most famous cars in the world.
UFO sculpture allies the dream to the formal, the future to the technology. The idea to work with several entities allows all the « genetic transformations » to spread a universal message to the car industry through his artistic vision and new directions never investigated before.
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