Dwell Wants Authenticity in Home Design
Posted in: Amanda Dameron, dwell, How To Pitch for PR, Ji Hyun Park
The world of design can be intimidating to some, but Dwell‘s team of editors strives to show the field’s friendlier, welcoming side.
“Dwell has always been about showing real people in real homes,” said editor-in-chief Amanda Dameron. “We don’t send stylists, and we don’t want people to create an artificial idea of how they live in their home.”
With its recent expansion, the pub is wide open to ambitious freelancers — and photographers. “We put a lot of resources behind how we tell our stories visually. So when we’re reviewing initial ideas, having good pics always helps,” Dameron said.
Think you can nail the mag’s voice? Read How To Pitch: Dwell for a full list of those editors accepting pitches. [sub req’d]
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