Arepabox Food Truck

Arepabox is a food truck that serves delicious arepas while rolling in and around Miami.

 

 

An arepa is a dish made of ground corn dough, filled with a variety of cheeses, fish, meat, and/or vegetables.
It is popular in many latin-american countries.

Last year Miami witnessed a tremendous explosion of food trucks.
Sometimes these trucks gather in friendly food festivals where they park next to each other.

You can find almost any type of food carts, from hamburgers, to greek, to peruvian, or mexican.
Starting October 2011 there is an arepa truck in town!

 

 

The brief was simple yet demanding:
Create a very colorful truck with latin flavor that is different graphically from the other trucks operating in the area.
It had to stand out.

 

 

I came up with a clash of two styles. Very graphic icons for the food, and a handdrawn almost naive drawing of signs.

 

 

All lettering is hand drawn. The P and the B push the frame around the name creating a box.
Food colors are simple and flat, but the blue background is very ambiguos.
It transforms depending on how the sun hits it.

 

 

The lettering signs comunicate service, ingredients, and quality.

 

 

Detail of the lettering

 

 

Detail of the lettering

 

 

I’m very happy with the results.
You can see it coming from a mile away.
Thanks to Pedro, Elizabeth, and Carlos for an awesome project.

 

ALIAMED walk-in clinic

Aliamed is a 3m² walk-in clinic for shopping centers or hypermarkets in Venezuela.
It offers primary healthcare without an appointment at low prices.

 

The module is run by two people: a doctor, and a secretary/nurse.
On the outside walls you’ll find information on schedules and four small LED screens running a presentation featuring services and prices.
A lectern serves as a small office for the nurse, right next to a bench/waiting area.

 

Inside there is a changing area, a desk, a medical bed, and lots of storage.

 

Every piece of furniture is custom made in white Formica.
Everything was kept as understated and functional as possible.

 

There’s usually no water supply in the middle of a shoping center so we had to provide tanks for clean and dirty water.

 

The blue doors covered in metal can be used as a bulletin board with small magnets.

 

A small self-contained air-conditioner is fitted inside one of the closets, keeping the module cool.

 

The nurse’s lectern with computer and printer.

 

The logo is simple, yet friendly.
A doctor is somebody that listens to your problems and makes it better.
It’s about conversation, hence the dialogue cloud.

The slogan translates to: You doctor. No appointment. Everywhere.

 

The icon’s hexagon shape was inspired by 2 things:

1. 6 keywords that defined the project: medicine/happiness/speed/research/healthy habbits/low cost
2. The module is basically a cube. When viewed in perspective it becomes a hexagon.

Logical, right?