Hasta La Ideas

Milan 2014: the fourth iteration of British designer Faye Toogood‘s Assemblage collection will launch at the Project B Gallery in Milan on Tuesday.

Faye Toogood has continued to use the geometric elements typical of her Assemblage range for this collection. But in contrast to the angular feel of Assemblage 3, the feet on these pieces are rounded, drawing influence from her experiences of pregnancy and motherhood.

“I’ve got fat,” Toogood told Dezeen. “Gone are the angles, hard lines and dark colour schemes of previous collections in favour of voluptuousness and creaminess.”

Assemblage 4, titled Roly-Poly, includes a low four-legged chair, a higher dining chair and table, a sculptural daybed, and a reinterpretation of Toogood’s Element table.

Each piece is developed from a clay maquette and then crafted from fibreglass, more commonly used in boat production.

Soft tones of cream, beige and white are reminiscent of faded injection-moulded Eames chairs.

Accompanying the furniture, the hand-woven Play tapestry and yarn throws designed for the chair and day bed explore the collection’s geometric themes in a different material.

“My new collection reflects my journey of becoming a mother and seeing the world through the eyes of a child,” said Toogood.

Toogood will show the furniture at Project B Gallery, Via Maroncelli 7, in Milan from 8 to 13 April.

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Assemblage furniture collection appeared first on Dezeen.

One level of this London boutique designed by Studio Toogood is bright and minimal, while the other looks like a dark nightclub.

Studio Toogood divided the two-storey Browns Focus store so daywear is displayed in a clean, white space in the basement and eveningwear can be browsed on the darker upper level. “A brilliant-white basement represents daywear and a midnight-blue minimalist ground floor taps into the spirit of dressing for the evening,” said the studio.

Shoppers step up from street level to the upper floor or descend into the basement, which can be glimpsed through a floor-level window in the entrance.

Welded-steel panels, neon lighting and blue-tinted glass are all used on the upper floor to create an atmosphere more like an underground music venue.

Garment rails are formed from metal pipes suspended from the ceiling, bent into rectangles or hoops.

A midnight blue blob serves as the counter and a blue spun-metal disc with a light behind is attached to the wall above.

Surfaces in the basement are all white, only broken up by colourful woven rugs and stacks of iridescent boxes.

Changing room door handles appear to be made from scrunched-up pieces of paper set in plaster.

Studio founder Faye Toogood‘s furniture populates both floors, including vitrines made from metal lattices that are black upstairs and white downstairs.

The white mesh is also used for a seat and screens downstairs, alongside display counters built from piles of sawn wood lengths.

We’ve recently featured another Studio Toogood project: a fashion store that combines raw concrete and colourful fabrics.

Other recent retail interiors on Dezeen include an ochre-coloured boutique in Katowice, Poland, and a UK bakery with a magpie’s nest motif engraved into the counter.

Earlier this year we published a laundrette in Barcelona that also looks like a nightclub.

See more retail interiors »
See more design by Studio Toogood »
See more architecture and design in London »

The following text is from Studio Toogood:

Browns Focus by Studio Toogood

Browns Focus, one of the world’s leading destinations for newly discovered talent and emerging designers has been re-launched into a new and extended space with a new interior designed by Studio Toogood.

The space, set across two floors, is divided thematically – a brilliant-white basement, representing daywear, and a midnight-blue minimalist ground floor that taps into the spirit of dressing for the evening.

The club-like darkness of the ground floor has a postindustrial feel, with black rubber, welded steel-panelled displays, a graphic constructivist clothes rail and a sophisticated touch of blue-tinted glass.

By way of contrast, the area downstairs is glowing white and minimalist; walls of white mesh and rubber with a lacquered floor are offset by irregular display platforms, assembled from rubberised timber offcuts.

Both floors feature exclusive furniture designs by Faye Toogood, including her iconic mesh jewellery vitrines and a striking biomorphic cash-wrap counter. The result is a carefully balanced retail environment that complements and highlights the brand’s design-led fashion collections.

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London Design Festival: we’ve recorded each of the Seven Designers for Seven Dials explaining their aerial installations curated by Dezeen and compiled them on an interactive map of the area. Click on the icons in the image above to explore pictures and audio for each project.

Structures by young designers Faye Toogood, Vic Lee, Paul Cocksedge, Philippe Malouin, Aberrant Architecture, Gitta Gschwendtner and Dominic Wilcox are installed above the streets of the Seven Dials area of Covent Garden, London.

There are little exhibits on each one at our pop-up shop Dezeen Super Store at 38 Monmouth Street, where you can still get 10% off any Dezeen Super Store purchase (excluding sale stock and Jambox) and enter our competition to win a designer watch worth £150 by downloading this flyer and presenting it at the shop.

Dezeen has also put together a free map to chart all the events at this year’s London Design Festival. Explore the large map here.

The Seven Designers for Seven Dials installations will be in place until 5 October and Dezeen Super Store is open until 30 September.

See all our stories about the London Design Festival here.

Above: 7 x 7 by Faye Toogood – hanging high above the heads of passers-by on Monmouth Street, Faye Toogood’s installation is a series of 49 outsized workers’ overcoats, representing the different trades within Seven Dials that have shaped the area over the years.

Above: Aerial Escape by Gitta Gschwendtner – German-born designer Gitta Gschwendtner has also taken inspiration from the area’s slum history, when each of the seven apexes facing the Seven Dials monument housed pubs linked by underground escape tunnels. In Gschwendtner’s installation, seven interconnected ladders link two windows either side of Earlham Street to seemingly provide an escape route across the road and beyond.

Above: The Birds of Seven Dials by Dominic Wilcox – London designer Dominic Wilcox has created an arch across Neal Street made out of empty bird cages, symbolising Charles Dickens’s description of Seven Dials as a place full of bird shops. Each cage is left open to symbolise the memory of the bird shops and birds long departed from the street.

Above: Catchpenny Quackery by Aberrant Architecture – Aberrant Architecture’s installation consists of 18 large metallic coins hanging above the street. Each coin features a unique symbol that advertises one of the bogus products and services that used to be offered by quack doctors in the Seven Dials area in years gone by.

Above: Bunting by Philippe Malouin – Philippe Malouin has erected a giant installation of bunting made from transparent PVC to celebrate and highlight the Seven Dials area and its landmarks. Blown by the wind, the sixty bunting lines point the way to the Seven Dials monument.

Above: Illustrations by Vic Lee – London-based illustrator Vic Lee has created a series of flags that draw on the shady history of the Seven Dials area. The illustrations incorporate the old street names during the 17th and 18th centuries, a time when Seven Dials was a slum famous for its gin shops.

Above: Dial by Paul Cocksedge – Paul Cocksedge has suspended a mysterious interactive installation called Dial, consisting simply of a large floating telephone number suspended between two buildings. Only those curious members of the public tempted to call the number will discover its secret.

Photographs are by Mark Cocksedge.

Dezeen’s London Design Festival map

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The map above is taken from Dezeen’s guide to the London Design Festival, which lists all the events going on across the city this week. We’ll be updating it over the coming days with extra information on our highlights so keep checking back. Explore the larger version of this map here.

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audio guide appeared first on Dezeen.

Seven aerial installations by young designers Faye Toogood (above), Vic Lee, Paul Cocksedge, Philippe Malouin, Aberrant Architecture, Gitta Gschwendtner and Dominic Wilcox will be installed above the streets of Seven Dials in London during the London Design Festival next month, as part of a project curated by Dezeen.

Called Seven Designers for Seven Dials, the project is a collaboration between Dezeen and the Seven Dials shopping district, and will run from 14 September to 5 October 2012.

Each of the designs, which draw on different aspects of the history or character of Seven Dials, will also be showcased in an exhibition at Dezeen Super Store, our pop-up design emporium located in area. You can see details about each installation below.

Above: Queen Street, one of four illustrations by Vic Lee

London-based illustrator Vic Lee will create a series of flags that draw on the shady history of the Seven Dials area. The illustrations will incorporate the old street names during the 17th and 18th centuries, a time when Seven Dials was a slum famous for its gin shops.

Above: Dial by Paul Cocksedge

Paul Cocksedge will create a mysterious interactive installation called Dial, consisting simply of a large floating telephone number suspended between two buildings. Only those curious members of the public tempted to call the number will discover its secret.

Above: Bunting by Philippe Malouin

Philippe Malouin will erect a giant installation of bunting made from transparent PVC to celebrate and highlight the Seven Dials area and its landmarks. Blown by the wind, the sixty bunting lines will point the way to the Seven Dials monument.

Above: Catchpenny Quackery by Aberrant Architecture

Aberrant Architecture’s installation will consist of 18 large metallic coins hanging above the street. Each coin will feature a unique symbol that advertises one of the bogus products and services that used to be offered by quack doctors in the Seven Dials area in years gone by.

Above: Aerial Escape by Gitta Gschwendtner

German-born designer Gitta Gschwendtner has also taken inspiration from the area’s slum history, when each of the seven apexes facing the Seven Dials monument housed pubs linked by underground escape tunnels. In Gschwendtner’s installation, seven interconnected ladders will link two windows either side of Earlham Street to seemingly provide an escape route across the road and beyond.

Above: The Birds of Seven Dials by Dominic Wilcox

Dominic Wilcox will create an arch across Neal Street made out of empty bird cages, referencing Charles Dickens’s description of Seven Dials as a place full of bird shops and bird cage makers. Each cage will be left open to symbolise the memory of the bird shops and birds long departed from the street.

Above: 7 x 7 by Faye Toogood

Hanging high above the heads of passers-by on Monmouth Street, Faye Toogood’s installation will be a series of 49 outsized workers’ overcoats, representing the different trades within Seven Dials that have shaped the area over the years.

Seven Designers for Seven Dials
14 September to 5 October 2012

Seven Designers for Seven Dials is a collaboration between Dezeen and Seven Dials. More information about each of the installations can be found at:  www.sevendials.co.uk/events.

www.dezeen.com
www.sevendials.co.uk

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