“Shoreditch symbolises the new creative economy of London”

Dezeen and MINI World Tour: the next stop on our Dezeen and MINI World Tour is our home town of London. In our first report, Dezeen editor-in-chief Marcus Fairs takes a trip through the east of the city and explains why the area has become such a hotbed for design and technology.

"Shoreditch has come to symbolise the new creative economy of London"
Church Street in Stoke Newington

Starting off in Stoke Newington, a former village in the north-east of the city where Dezeen is based, Fairs follows the route of an old Roman road called Ermine Street to the city centre, passing through Dalston, Shoreditch and the City of London before ending up at the River Thames.

"Shoreditch has come to symbolise the new creative economy of London"
Heading down Kingsland Road towards Shoreditch

“These areas have come to symbolise the new creative economy of London,” says Fairs as he passes through Shoreditch, a former industrial district bordering the City of London where a proliferation of architects, designers and, increasingly, technology companies are based.

“They’re stuffed full of digital companies, technology companies, design companies; [there’s] a real focus of new types of creativity.”

"Shoreditch has come to symbolise the new creative economy of London"
Our Designed in Hackney map

Last year, Dezeen celebrated the rich diversity of design talent in the area as part of our Designed in Hackney initiative, which culminated in a day of talks and workshops with many of the borough’s upcoming creative companies.

“We plotted on a map all of the design studios in the area,” Fairs explains. “We found that the pins on the map were so dense you couldn’t see the map behind. It really felt that we’d discovered a critical mass of design talent that is unrivalled anywhere else in the world.”

"Shoreditch has come to symbolise the new creative economy of London"
The Shard by Renzo Piano

There are a number of reasons why so many designers set up in London, says Fairs, despite the city being “really expensive, really competitive, really unfriendly to newcomers.”

“London is full of really amazing design schools, I think that’s a really important point,” he explains. “People from all around the world come to London to get their design qualifications; they make friends, they enjoy the culture and they stay and set up studios.”

"Shoreditch has come to symbolise the new creative economy of London"
Richard Rogers’ Leadenhall Building and Raphael Viñoly’s 20 Fenchurch Street

Another major factor is money, Fairs claims: “There’s lots of money in London. That’s created problems – the property market has been going up non-stop – but it also creates wealth and wealth is the thing that turns the gears of creativity in many ways.”

"Shoreditch has come to symbolise the new creative economy of London"
Tower Bridge, with the City of London behind

The wealth of the city is most visible in the new skyscrapers being built to the south of Shoreditch in the City of London, where projects like Richard Rogers’ Leadenhall Building and Raphael Viñoly’s 20 Fenchurch Street, dubbed “The Cheesegrater” and “The Walkie-Talkie” respectively, are transforming London’s skyline.

“London used to be a place where world-class architects didn’t really feel like they could get any decent work” Fairs says. “But now London is really coming into its own.”

"Shoreditch has come to symbolise the new creative economy of London"

Of course, one of the main attractions of Shoreditch for the creative industries was that rents were comparatively cheap. Fairs says it is inevitable that young designers are now being priced out of the area, but is optimistic for the future of designers in the city.

“London is a big city,” he says. “People are already moving further to the east, to the south, crossing the river. London, I think, will always be able to regenerate itself.”

"Shoreditch has come to symbolise the new creative economy of London"
Marcus Fairs

We travelled through east London in our MINI Cooper S Paceman. The music featured in the movie is a track called Temple by London band Dead Red Sun.

See all our Dezeen and MINI World Tour movies »
See all our stories about London Design Festival 2013 »
See Dezeen’s map and guide to London Design Festival 2013 »

"Shoreditch has come to symbolise the new creative economy of London"
Our MINI Pacemen against a wall of Graffiti in Shoreditch

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“Working for everybody is a waste of energy” – Hella Jongerius

Movie: in our final video interview with Hella Jongerius, the Dutch designer explains why she prefers to work with a small group of clients and says that building a long-term relationship with a company is a more sustainable way of working than designing collections for different brands each year.

"Working for many different brands is a waste of energy" - Hella Jongerius
Polder Sofa by Hella Jongerius for Vitra

“I don’t believe in working for everybody,” Jongerius says. “It’s a waste of energy. You have to pump something up for marketing because [companies] all need a story, so you pump up something that’s not relevant.”

"Working for many different brands is a waste of energy" - Hella Jongerius
Vases by Hella Jongerius for Maharam

Jongerius has longstanding relationships with American textile manufacturer Maraham, Swiss furniture brand Vitra and Dutch airline KLM. She says it is important for designers to be selective with who they work with.

“You better choose a company that can give you an identity and that you don’t have to [create] marketing stories for,” she says.

“I also believe that as you work longer [with a company] you can really trust each other and you can really build on a collection that’s not only about money but is also about invention.”

"Working for many different brands is a waste of energy" - Hella Jongerius
Business class cabin interior by Hella Jongerius for KLM

Jongerius says that a long-term relationship with a designer is also beneficial to manufacturers, allowing them to invest more prudently in new manufacturing processes. “At a certain moment you buy a new machine because you both believe in a certain range for this company,” she says.

“It’s another way of working that’s less about ego and more about making a nicer world. It’s almost a hollow phrase, but it’s a sustainable way of thinking for the profession.”

See all our stories about Hella Jongerius »

"Working for many different brands is a waste of energy" - Hella Jongerius
Hella Jongerius

Industrial designer Konstantin Grcic discussed the pros and cons of working with many different companies in a movie we made with him in Milan, saying that he would prefer to work with fewer companies and build long-term relationships with them, but it’s still possible to work with a company on a short-term basis and produce exciting work.

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Nismo smartwatch by Nissan

Automotive brand Nissan has unveiled the first smartwatch concept to communicate with a car, providing drivers with real-time information such as average speed and heart rate (+ movie).

The Nismo Watch will connect with Nissan‘s Nismo vehicle range, enabling drivers to keep track of their speed and fuel consumption to help improve efficiency.

Nismo smartwatch by Nissan

Racing drivers will be able to use the watch to access performance statistics while on track. Data from the car and wearer will be transmitted to a smartphone app via bluetooth, where it will be stored.

The watch will also track and rate the user’s social media activity across Facebook, Twitter, Pinterest and Instagram via Nissan’s Social Speed software.

“Wearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo brand more accessible,” said Gareth Dunsmore, the brand’s Marketing Communications General Manager.

Nismo smartwatch by Nissan

The interface will be controlled by two buttons on the smooth band, which will secure to the wrist with a snap-fit mechanism and come in black, white, or a combination of black and red.

A lithium battery will have a life of over seven days and charge by micro-USB. Packaging for the watch will be made using rubber from racetrack tyres.

Nissan has also set up a mobile laboratory to develop and test additional features for its wearable technology.

It is hoped these new features will be able to monitor biometrics including heart rhythm intervals to identify when drivers are becoming tired, brainwaves to track concentration levels and emotions, plus skin temperature to record core body temperature and hydration levels.

Nismo smartwatch by Nissan

The concept was unveiled at the Frankfurt Motor Show earlier this week, close behind electronics brand Samsung‘s announcement about its own smartwatch.

Google is set to launch its Google Glass augmented reality eyewear in 2014, which the UK government wants to ban for drivers amid safety concerns.

Apple is also rumoured to be working on a smartwatch that might take the form of a slap bracelet with a video display patented by the company earlier this year. See more wearable technology »

Here are more details from Nissan:


Nissan enters wearable technology space with the unveil of the Nismo watch concept

Nissan launches first smartwatch to connect car and driver performance.

First smartwatch concept to connect driver and car Nismo Watch showcases Nissan’s intent to deliver biometric data that enhances driver performance and efficiency Nissan is investigating heart and brain monitoring technologies for future wearable tech.

Nissan will become the first car manufacturer to create a smartwatch designed specifically for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric data.

The watch, unveiled today ahead of its display at the Frankfurt Motor Show (10-22 September 2013), is Nissan’s first step into wearable technology and epitomises its “fan first” approach to performance.

The Nissan Nismo Watch will allow drivers to: monitor the efficiency of their vehicle with average speed and fuel consumption readings; access vehicle telematics and performance data while on track; capture biometric data via a heart rate monitor; connect to the car using a smartphone app via Bluetooth Low Energy; receive tailored car messages from Nissan.

Nismo smartwatch by Nissan

Gareth Dunsmore, Marketing Communications General Manager, Nissan in Europe, commented: “Wearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo Brand more accessible. On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo Athletes and it is this technology we want to bring to our fans to enhance their driving experience and Nismo ownership.”

Earlier this year, Nissan launched the Nismo Lab – a bespoke, mobile laboratory that features the latest, advanced biometric training tools such as brainwave technology and JukeRide – a cutting-edge performance analysis tool, that captures live biometric and telematics data from the race cars and Nissan Nismo Athletes during races. Nismo’s vision is to take these digital age technologies and make them available to athletes from other disciplines and to Nissan owners through future wearable tech.

Three key technologies have already identified for future development: ECG (Electrocardiogram) – to measure the intervals of the R-R rhythm of the heart, and identify early fatigue; EEG (Electroencephalogram) Brainwave – to monitor the drivers’ levels of concentration and emotions, and help athletes to get ‘In The Zone’; Skin Temperature – to record core body temperature and hydration levels; The Nismo Watch will also track and rate the user’s social performance across Facebook, Twitter, Pinterest and Instagram via Nissan’s proprietary Social Speed software.

The sleek Nismo Watch will be available in three colours – black, white and the flagship black and red. The watch design was inspired by the Nismo ring and is reflected in a seamless, futuristic and ergonomic design. The simple user interface can be controlled by two buttons and is secured onto the driver’s wrist via a simple snap-fit mechanism.

Even the packaging will have a unique Nismo identity. Dunsmore concluded: “We have brought the Nismo experience to life in every aspect of the watch, including its packaging, which will be made using tyres and rubber from the racetrack. As Nismo is the performance arm of Nissan, we wanted a way of integrating Nismo’s heritage in racing into this futuristic innovation.”

The Nismo Watch will use a lithium battery and will be charged by micro-USB, with a battery life of over seven days under normal usage conditions.

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“Why create another piece of furniture?” – Hella Jongerius

Movie: Dutch designer Hella Jongerius explains why she enjoys working with colours and textiles rather than designing full pieces of furniture in the third video interview we filmed at her studio in Berlin. 

"Why create another piece of furniture?" - Hella Jongerius
Eames lounge chair and ottoman

“It’s just one solution for design, making stuff,” says Jongerius, who works with Swiss furniture company Vitra as creative director of colours, textiles and surfaces. “You can do so much more with your talent and brains [as a designer].”

"Why create another piece of furniture?" - Hella Jongerius
Eames ESU shelving

Jongerius has worked on refreshing the colour palette Swiss brand Vitra uses for its furniture, including famous designs by Charles and Ray Eames and Jean Prouvé.

"Why create another piece of furniture?" - Hella Jongerius
Standard Chair by Jean Prouvé

“Vitra have great stuff,” she says. “Why do they need me to create another piece of furniture? They need me on another level.”

"Why create another piece of furniture?" - Hella Jongerius
Vases by Hella Jongerius for Maharam

Jongerius says that she enjoys working with textiles for the same reason; they enable her to express her creativity without designing a new product from scratch.

“If you design a textile you don’t have to design a full new piece,” she says. “Just the skin can make the new design. That’s why I find textiles interesting and also a nice subject for the future. There are not many designers that are good in textiles.”

"Why create another piece of furniture?" - Hella Jongerius
Colourwheel by Hella Jongerius for Maharam

However, Jongerius says that many companies are resistant to using new colours or textiles in their products, valuing consistency and durability over quality of colour or texture.

“There are very many colours to choose from,” she says. “But [the colours manufacturers use] only come from a certain scheme in the whole colour world: colours that do not change due to daylight. That’s what they think consumers want, colours that stay the same from morning to the evening and I think that’s really a mistake.”

"Why create another piece of furniture?" - Hella Jongerius
Daylight Wheel by Hella Jongerius showing how colours change in different light conditions

She continues: “Testing in the industrial world is really so outdated. It’s all about the functional level. If you ask people if they care that a colour changes during the day, or if a fabric wears out after some years, I think there are many consumers who will see that as a quality.”

“But still we are testing as if you are wearing velcro on your jeans all the time, or you [will] invite an elephant to sit on your armrest. A lot is lost because of the testing.”

"Why create another piece of furniture?" - Hella Jongerius

Despite the difficulty in convincing manufacturers to change their approach to colours and materials, Jongerius believes it is a worthwhile pursuit.

“It’s very difficult to sell,” she says. “But it’s a topic where I can use my brains and talent to change something in the industrial world. If you design the skin you have a new product and you don’t have to have a whole new table or a whole new sofa.”

See our previous story about Vitra’s updated Prouvé range »
See all our stories about Hella Jongerius »

"Why create another piece of furniture?" - Hella Jongerius
Hella Jongerius

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Pogo connectors by Jon Patterson

These magnetic headphone jacks by New York designer Jon Patterson split in two when tugged to prevent damaging devices when wires get snagged (+ movie).

Pogo connectors by Jon Patterson

“I always break my headphones from cord snagging and sometimes I break my device completely,” Jon Patterson said.

His Pogo connector comprises two parts joined by magnets – one with a jack that fits into the headphone socket on the device, and a second longer piece that accommodates the jack from the headphones.

Pogo connectors by Jon Patterson

The signal is transferred between the two parts via four pins, but once the cord is yanked away they disconnect and the music stops until the sections are reconnected. “The magnet is strong enough to hold the device but will break upon force,” says Patterson in the video demonstration.

Pogo connectors by Jon Patterson

It can be use as a straight connection or at a ninety-degree angle, where it can fully rotate.

Jack sections can be left in devices and a receiver piece can be kept on the headphones, so swapping between different equipment is simple.

Other gadgets on Dezeen include a stylus that straps over the nose for using touch-screen phones in the bath and an inkjet printer that eats its way down through a stack of paper.

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“I work best in a new field or culture” – Hella Jongerius

Movie: Dutch designer Hella Jongerius explains why she moved to Berlin and discusses her latest projects in the first of a series of exclusive video interviews Dezeen filmed at her studio in the German capital. 

"I like to be new in a field or culture" - Hella Jongerius
Hella Jongerius

A Design Academy Eindhoven graduate, Jongerius set up her studio Jongeriuslab in Rotterdam, where she continued to be based for 15 years. In 2008, she left her native country and relocated to Berlin, a move she explains was based on her need for a fresh start.

Jongerius' studio in Berlin
Jongerius’ studio in Berlin

“I had a beautiful house, a studio round the corner, a nice team and good clients all over the world,” she says. “[But] it was not inspirational for me. I like to be a starter; I’m good when I’m a starter, when I’m young and new in a field or in a culture.”

"I like to be new in a field or culture" - Hella Jongerius
Jongerius’ textile designs for Maraham

Despite not having a large design scene, Jongerius says that Berlin’s green spaces and relaxed attitude towards money drew her to the city.

“We decided to go to Berlin because it’s a green city. It’s a big city but it feels like a village,” she explains.

“But the main thing is that it is not about money. There is not the stress of money in the city. It has a relaxed environment, which also makes it creative: things are moving and there’s a young crowd. There’s not a huge design crowd, but I’m not interested in having that close to me.”

"I like to be new in a field or culture" - Hella Jongerius
Bead curtain in the North Delegates’ Lounge at the UN headquarters in New York

Jongerius prefers to travel around the world to meet her clients, which she says she purposefully restricts to a select group.

Alongside longstanding relationships with Maraham, who she designs new textiles for each year, and Vitra, where she is creative director of colours, textiles and surfaces, Jongerius is currently working with airline KLM on its passenger plane interiors and is part of a team of Dutch designers, including Rem Koolhaas and Irma Boom, chosen to re-design the North Delegates’ Lounge at the United Nations headquarters in New York.

"I like to be new in a field or culture" - Hella Jongerius
World Business Class cabins of KLM Royal Dutch Airlines by Hella Jongerius

“This is the group of projects that I’m now working on” Jongerius says. “I have a very small group of clients; I really am very picky with who I work with. I want to have a longer relationship with clients so that you can build a collection together.”

"I like to be new in a field or culture" - Hella Jongerius
North Delegates’ Lounge at the UN headquarters in New York

Working with a few large, established companies also allows Jongerius to keep her studio small, she says.

“I don’t have a hands-on workshop in the studio,” she explains. “I had that before, a large one, but now that I work with larger companies there is a huge team who are doing the hands-on work.”

Jongerius concludes: “I’m spoilt, because the clients do their own research and development for me. It’s a huge network and I am the spider.”

See our previous story about Jongerius’ interior for KLM »
See all our stories about Hella Jongerius »

"I like to be new in a field or culture" - Hella Jongerius
World Business Class cabins of KLM Royal Dutch Airlines by Hella Jongerius

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“Some companies hire designers for marketing reasons” – Konstantin Grcic

Movie: in our second video interview with Konstantin Grcic in Milan, the industrial designer discusses the upsides and downsides of designing collections for multiple brands, rather than building relationships with a select few. 

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Konstantin Grcic

“I think the business model of design studios working for several companies, and companies working with many different designers, is quite unique [compared to other industries],” says Grcic, who unveiled new products for brands including Emeco, Flos, Magis and Mattiazzi in Milan this year.

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Medici collection by Konstantin Grcic for Mattiazzi

“It has its advantages; it creates dynamism,which I think is positive. I’ve seen the negative side of it as well; because of the dynamics things change and a company that was great to work with for five years suddenly becomes less interesting.”

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Medici collection by Konstantin Grcic for Mattiazzi

Grcic concedes that he would prefer to work with fewer companies and build long-term relationships with them.

“To be honest, I prefer working for only a very few companies and having a very steady relationship,” he says. “That’s how it was in the old days, especially in Italy. The great masters each had a few companies that they worked for, almost for a lifetime, and that’s what produced the really great work.”

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Traffic collection by Konstantin Grcic for Magis

However, Grcic says that is still possible to work with a company on a short-term basis and produce good work.

“I think some companies, for sure, hire designers for marketing reasons, for having their names in the catalogue,” he says. “But there are other companies – and those are the interesting companies – that are looking for designers as partners for realising certain projects.”

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Traffic collection by Konstantin Grcic for Magis

He continues: “It’s interesting that a company like Magis, for example, somehow succeeds in bringing together very different designers on very different projects. If it works, it’s actually quite fascinating. It creates an interesting tension and energy.”

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
Parrish chair by Konstantin Grcic for Emeco

Similarly, Grcic says that a long-standing relationship with a company doesn’t guarantee good design.

“There are companies that only work with very few designers and it can show that the continuity creates better work,” he says. “But it can also end in repetition and a kind of dead-end street.”

See all our stories about Konstantin Grcic »
See all our Milan 2013 coverage »
Watch our Dezeen and MINI World Tour video reports from Milan »

"Some furniture companies hire designers for marketing reasons" - Konstantin Grcic
OK lamp by Konstantin Grcic for Flos

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“I felt we should change the way Emeco makes chairs” – Konstantin Grcic

Movie: Designer Konstantin Grcic tells Dezeen that American furniture company Emeco had to industrialise its production methods to produce his new Parrish chair in this video interview filmed in Milan. 

"I felt we should change the way Emeco make chairs" - Konstantin Grcic
Konstantin Grcic

Grcic originally designed the Parrish chair as part of a range of furniture for Herzog & de Meuron’s barn-like Parrish Art Museum on Long Island, completed in 2012.

The chair was launched by American furniture company Emeco as a commercial product at Milan earlier this year.

"I felt we should change the way Emeco make chairs" - Konstantin Grcic
Parrish chairs and tables at the Parrish Art Museum

In the movie, Grcic explains that he approached Emeco to produce the chair because of its experience of working in aluminium, most famously with the iconic Navy Chair, which Emeco has produced since 1944.

"I felt we should change the way Emeco make chairs" - Konstantin Grcic
Emeco’s Navy Chair

“I felt we needed a company to support the development of the project,” says Grcic.

“Emeco stands for chairs in aluminium and aluminium was the perfect material for the chair that we had in mind because the [Parrish Art Museum] is very open [to the elements].”

"I felt we should change the way Emeco make chairs" - Konstantin Grcic
Parrish chairs at the Parrish Art Museum

Unlike the Navy Chair, in which each piece is welded together by hand, the legs, armrests and backrest of the Parrish chair are all locked together by a single joint under the seat.

"I felt we should change the way Emeco make chairs" - Konstantin Grcic

“Everything is mechanically joined to a central core, a piece of die-cast aluminium, which is really the heart of the chair,” Grcic explains.

“So we have one moulded piece that solves all of the structure of the chair and the seat is exchangeable. You can have an upholstered seat, a plastic seat or a wooden seat.”

"I felt we should change the way Emeco make chairs" - Konstantin Grcic

Grcic says that he deliberately wanted to move Emeco away from the time-intensive production methods involved in producing the Navy Chair.

“I felt we should actually change the way [Emeco] makes chairs,” he says. “Industrialise it, simplify it, eliminate all the dirty work, all the hand labour. That’s what really informed the concept of the chair.”

"I felt we should change the way Emeco make chairs" - Konstantin Grcic

He concludes: “Emeco will always produce the Navy Chair in the way they produce it, but I think now we’ve established another form of production inside their company.”

See all our stories about Konstantin Grcic »
See all our stories about Emeco »

See all our Milan 2013 coverage »
Watch our Dezeen and MINI World Tour video reports from Milan »

"I felt we should change the way Emeco make chairs" - Konstantin Grcic

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Movie: Daan Roosegaarde discusses his Smart Highway project

Here’s a movie we filmed with designer Daan Roosegaarde about his concepts for glow-in-the-dark roads and responsive street lamps to make highways safer, one of five projects honoured at last week’s INDEX: Award.

Smart Highway project triumphs at INDEX: Award 2013

Dezeen spoke to Dutch designer Daan Roosegaarde at the Design Indaba conference in Cape Town, where he presented the Smart Highway project earlier this year.

The concepts proposed by his studio to make road infrastructure safer and more energy efficient include photo-luminescent paint to mark out traffic lanes, temperature-responsive road paint to warn drivers of icy conditions and interactive street lamps that come on as vehicles approach then dim as they pass. Find out more about the project in our previous story.

Announced at a ceremony in Denmark last Thursday, the INDEX: Awards are presented annually to projects that address world challenges.

The Smart Highway project was one of two recipients in the community category, along with a climate adaptation plan for Copenhagen.

Other winners across the four other categories include spice-infused paper to keep fruits and vegetables ripe, a tiny computer to teach young people about computer programming and a birth simulation learning kit in a ruck sack. Read more about this year’s winners here.

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“Working during an economic crisis is quite exciting” – Job Smeets

Movie: in our second video interview with Job Smeets of Studio Job, the artist discusses the recent economic crisis but claims that, unlike many in the “design art” world, his studio’s work has not been negatively affected by it.

"Working during an economic crisis is quite exciting" - Job Smeets
Job Smeets, founder of Studio Job

“I sometimes talk with young designers who are starting their careers; I would not like to be in their shoes,”says Smeets, who was speaking at Moooi’s Unexpected Welcome exhibition in Milan.

“Having said that, when I started Studio Job, I didn’t care a thing about the economy. I was involved in trying to make a statement in design or art.”

He continues: “But being in a crisis when you’re already ten years old is quite exciting. We had the big advantage of not having to slow down our business. There is still a lot of interest in our pieces.”

"Working during an economic crisis is quite exciting" - Job Smeets

Studio Job has been at the forefront of the “design art” world, where limited edition and one-off design pieces are sold to collectors as pieces of art, for over ten years. Smeets says that the marketplace has become much less crowded since the crisis.

“A lot of our colleagues in the art or design business have disappeared,” he explains. “They came up very quickly because they saw there was a market and they went away very quickly because they saw there wasn’t a market anymore. But Studio Job already had a body of work by then.”

"Working during an economic crisis is quite exciting" - Job Smeets

Being a small company with a worldwide reputation helped Studio Job steer through the crisis and take advantage of emerging markets in the east, Smeets claims.

“The market changed because, all of a sudden, the USA wasn’t the biggest market anymore. But we are a very small ship; we are lean and mean. A completely new market appeared in the Middle East, in Asian countries and in Russia.”

He concludes: “I don’t think our work changed [because of the economy], so that’s good.”

"Working during an economic crisis is quite exciting" - Job Smeets

All the designs featured in the movie are by Studio Job. Photography by R. Kot, D. Stier, L. Blonk, A. Blommers / N. Schumm, A. Meewis, Moooi, Lensvelt.

See more stories about Studio Job »
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