Design award contender exhibits copies of rivals’ objects

Designs of the Year award contender Unfold exhibits copies of Faceture Vase by Phil Cuttance and Papafoxtrot boats by Postlerferguson

News: a nominee for the Design Museum’s Design of the Year award has caused controversy by presenting 3D-printed copies of two of the other finalists’ work.

Antwerp-based designers Unfold presented replicas of projects by fellow nominees Phil Cuttance and PostlerFerguson as part of their Kiosk 2.0 project that went on show at the London museum yesterday.

“Some people have reacted very strongly to it,” said Daniel Charny, a curator who nominated Unfold’s project for the exhibition. “This is part of what’s going to happen with 3D printing. Is it a cheap fake or is it a new piece? When is it okay, when is it not okay?”

Designs of the Year award contender Unfold exhibits copies of Faceture Vase by Phil Cuttance and Papafoxtrot boats by Postlerferguson

Kiosk 2.0 is a mobile 3D printing laboratory modelled on Berlin sausage-vending carts. The replicas were displayed on the cart alongside copies of design classics including Marcel Wanders’ Egg Vase, Alvar Aalto’s vase and Charles and Ray Eames’ wooden blackbird.

Unfold’s Claire Warnier and Dries Verbruggen created versions of Cuttance’s Faceture Vase and PostlerFerguson’s Papafoxtrot toys by watching online movies about how the products were made and downloading drawings from the internet.

“A lot of the classical stuff like the Eames bird, you can just download,” says Verbruggen. “A lot of designers are putting a lot of information about their designs online. A lot of brands, especially in furniture, publish all the digital files because they want architects to use their renderings so they specify their furniture. They don’t understand that a lot of that is production data. You can just replicate it.”

Designs of the Year award contender Unfold exhibits copies of Faceture Vase by Phil Cuttance and Papafoxtrot boats by Postlerferguson

To generate their version of the Faceture Vase, Unfold watched an online video of Cuttance making the product and then wrote a computer script to achieve the same effect with a digital file.

“We didn’t have access to the vases so we couldn’t scan them,” said Verbruggen. “So we reverse-engineered them. Phil has this really nice movie where he details the whole process, so we started counting how many triangles he uses, how many cuts he makes. We translated that into a computer script and we made a programme that generates them.”

Cuttance makes the vases by hand-scoring a sheet of plastic with a triangular pattern, then rolling the sheet into a tube and manipulating it by hand to create a unique shape. This is then used as a mould for a vase, which is cast in resin.

After his initial surprise that his design had been replicated, Cuttance feels that Unfold’s project proves how much harder it is to copy craft objects compared to mass-produced items. “In trying to copy my vases they proved what I’ve been trying to achieve – that a slightly different product comes out each time,” he said. “In craft there’s an inherent value that is hard to copy.”

Designs of the Year award contender Unfold exhibits copies of Faceture Vase by Phil Cuttance and Papafoxtrot boats by Postlerferguson

The process of creating versions of PostlerFergurson’s wooden boats was much simpler: Unfold simply downloaded PDF drawings of the products. After that “an intern modelled it in a couple of days,” Verbruggen says, adding that PostlerFerguson were “kind of flattered” to see their object replicated at the museum.

“This is a project that’s both critical and speculative,” said Charny. “It questions intellectual property, the ego of the designer, authorship and authenticity”.

Verbruggen said: “The kiosk is a platform for us to learn what are the characteristics of digital design and digital manufacturing and how does it differ from physical design. It’s about our role as designers in a post-digital era. We want people to see opportunities, not only threats.”

He added: “We want to visualise things that are brewing up on the fringes and put them in a recognisable scenario.”

The Designs of the Year exhibition is at the Design Museum in London until 7 July. The winner will be announced on 17 April.

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Droog copies China

News: Dutch design collective Droog will turn the notion of piracy in China on its head by unveiling its own copies of Chinese objects in a Guangzhou shopping centre next week.

While Chinese companies and the government strive to shed their copycat reputation, The New Original project suggests that the process of imitation can be more than mere replication when small adaptations are made to the knock-off goods, potentially driving innovation.

Exhibited items will include a traditional Chinese tea pot with a more robust handle and an inverted Chinese restaurant where a fish tank contains the dining area.

The New Original by Droog - copying design in China Family Vase

Top: Tea Pot by Richard Hutten
Above: Family Vase by Studio Droog

The show will feature 26 objects that were created in Shenzhen, which Droog calls “the epicentre of copycat culture”, as part of a workshop organised by the firm’s experimental arm Droog Lab. Participating designers designers included Studio Droog, Richard Hutten and the late Ed Annink of the Netherlands, plus Stanley Wong and Urbanus of China.

“We have reached a level of saturation in design and in the market, that it’s time to think more intelligently about what to do with the surplus, and use it in the design process. We should take better advantage of our collective intelligence,” says Droog co-founder and director Renny Ramakers. “Imitation can also be inspiration.”

The New Original by Droog - copying design in China Fish Restaurant

Above: Fish Restaurant by Studio Droog

The New Original will be on show at Hi space, zhen Jia shopping mall, 4th floor, No. 228 Tianhe Road, Guangzhou, China, from 9 March to 9 April.

The show is organised in partnership with Today Art Museum of Beijing and OCT Art and Design Gallery of Shenzhen.

Other news about copying in design includes a building designed by Zaha Hadid for Beijing that’s been copied by a developer in Chongqing. At the Venice Architecture Biennale last year, Dezeen columnist Sam Jacob of FAT argued that copying is fundamental to how architecture develops.

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Emeco settles dispute over Navy Chair copy

Emeco settles dispute over Navy Chair - genuine Navy Chair

News: American brand Emeco has reached a settlement in its legal dispute with Restoration Hardware after claiming the fellow US company’s Naval Chair (below) is a rip-off of its classic Navy Chair (above).

Emeco released a short statement saying that “as part of that settlement, Restoration Hardware has agreed to permanently cease selling the chairs that Emeco accused of infringement, and its existing inventory of such chairs will be recycled.” The total amount of the settlement remains undisclosed.

Emeco settles dispute over Navy Chair copy

Emeco Industries Inc. filed for a preliminary injunction in a San Francisco district court on 11 October 2012, seeking to block Restoration Hardware from manufacturing, marketing, advertising, and selling its “cheap knockoffs” of Emeco’s iconic Navy Chair, also known as the 1006 chair.

An original Navy Chair by Emeco retails at around £300, but the Restoration Hardware version was on sale for just £50.

“We’re not going to stand by while Restoration Hardware steals our brand and trades on our reputation by selling an inferior product,” said Emeco CEO Gregg Buchbinder at the time. “It’s important for American companies to stand up for craftsmanship, quality and jobs. We not only want to stop Restoration Hardware but prevent others from doing similar damage to our economy.”

The Hanover, Pennsylvania-based company first created the Navy Chair with its distinctive curved back and three vertical slats in 1944 as a sea and sailor-proof piece of furniture for the US Navy. Its light weight and toughness led to its widespread use in institutions like police stations, prisons, schools and hospitals across America and the design has been in production ever since.

The seats are made by hand from recycled aluminium and are guaranteed for life, which the company estimates at 150 years.

Emeco has more recently experimented with other recycled materials, including the plastic 111 chair made of coke bottles and the Broom chair made of debris from factory floors by Philippe Starck.

Copying remains a hot topic in design, including the recent news that an entire building designed by Zaha Hadid for Beijing has been pirated by a developer in Chongqing, with the two projects racing to be completed first. Last year Qatar was accused of “counterfeiting 1000 street lamps”.

Apple recently had to pay up for using a Swiss rail operator’s trademarked station clock design and has now filed a patent for the layout of its Apple stores.

Last year UK copyright law was changed to give artistic manufactured goods the same term of protection as literature or art, following a campaign started by Elle Decoration UK editor Michelle Ogundehin, who condemned replicas of classic furniture after the British prime minister’s wife revealed that she’d purchased a reproduction of the Castiglioni brothers’ iconic Arco floor lamp.

Meanwhile industrial designer Tom Dixon told us that “legal systems don’t really defend designers at all” and designers should turn from mass production oversees to localised manufacture and digital production to overcome the threat to their businesses.

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