Digital camera concept by Jared Mankelow

This concept for a digital camera would let users look through a hole right in the middle of the ring of sensors, rather than framing their shot on a screen or through a viewfinder (+ movie).

Digital camera concept by Jared Mankelow

The design was a response to a challenge set by technology and science website BBC Future, who asked Jared Mankelow, senior product designer at Conran & Partners, to re-imagine an everyday item.

He came up with a Post-it note-sized camera that would have a hole in it for users to look through when they’re taking a picture.

Traditionally a camera’s viewfinder would be above its sensor, but in Mankelov’s design the hole itself acts as the viewfinder, with multiple sensors forming a ring around the eye.

“The ultimate goal is to take a photo of what you see. What we’ve done is punch a big aperture through the camera’s centre to connect the photographer with what’s in front of them,” explained Mankelow.

Digital camera concept by Jared Mankelow

Inspired by an old SLR camera, he also decided to do without a digital screen and instead control the device manually with buttons and wheels. A ring flash around the hole would also make it suitable for close-up photography.

Digital camera concept by Jared Mankelow

We previously featured an eye-tracking camera controlled by blinking and squinting and a wearable camera that decides which moments of your life are worth photographing – see all cameras.

Digital camera concept by Jared Mankelow

Other technology we’ve published lately includes headsets that allow their wearer to adjust their sight and hearing as they would with a TV and a cuckoo clock that announces new Twitter messages – see all technology on Dezeen.

Digital camera concept by Jared Mankelow

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by Jared Mankelow
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Retro Analogue Photography In Digital Era

When they were asked to rethink the camera by BBC Future, the designers at Conran and Partners were clear that they wanted to set about reimagining every aspect, from the form factor to the technology inside. The result is this new-age hybrid that has a gaping hole replacing the camera lens and no digital viewfinder to check out the images clicked. In a very spunky way, the concept transports us back to that era when rushing to the darkroom with the camera roll used to be so much of fun. The anticipation of crisp versus blurry shots, and the excitement of sifting through the photographs as a collection, is such a refreshing change.

Designer Jared Mankelow explains, “What we’ve done is punch a big aperture through the camera’s centre, to connect the photographer with what’s in front of them.”

One of the reasons behind omitting the screen is that since everybody has a smartphone, tablet or PC nowadays (all featuring a very high-resolution screen), it made no sense having a poor-quality substitute sapping battery life from the camera.

  • The Conran camera transmits images via Bluetooth with the touch of a button – or you can recapture the delight of a film camera by not looking.
  • From a control perspective, the Conran camera combines instant-on, automatic shooting with a full set of manual controls.
  • Instead of being buried in fiddly, screen-based menus, all of the controls are physical: grooves, knurls and ridges allow the user to change settings without looking.
  • Image quality was another important focus. The camera sensors surround the central aperture in an array, allowing the camera to resolve images with incredible clarity – and a ring flash allows even lighting of close up subjects.

Designer: Conran and Partners


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(Retro Analogue Photography In Digital Era was originally posted on Yanko Design)

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