By now one would think all great ideas have already been considered and executed in the world of denim. With this in mind, sometimes the best way to take a step forward in a saturated market is to revisit the most basic question…
Continue Reading…
See the manufacturing process at Cone Mills
Generally considered the arbiter of denim, Self Edge recently took a trip to Greensboro, North Carolina to visit the world’s oldest denim mill and document the making of Roy‘s new denim. Designed from warp to weft by Roy Slaper himself, the custom denim also marks the first unsanforized fabric produced by Cone Mills for anyone in more than 60 years.
The insightful short shows the fabric come to life as huge scans of simultaneously selected thread move through the denim production process and into massive vats of 100% pure indigo dye. Whipped around like salt water taffy the denim strands are eventually woven together to form brilliantly dark raw denim weighing in at 14.5oz per square yard—which actually swells to 16.25oz after a hot water soak. Described by Self Edge as simply a “tough fabric,” the new Roy denim is dyed with the darkest indigo Cone to produce a unique wash that’ll only evolve with age.
The new run of Roy jeans have been tweaked to improve fit and will be available in an adjusted version of Roy’s straight and slim fits. Look to Self Edge in San Francisco, Los Angeles and New York City this Saturday, 24 March 2012 when the latest Roy jeans will go on sale at 12pm in each respective time zone and online at 9am (PDT).
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
