Voici la dernière publicité télévisée Cadbury réalisé par le créatif anglais David Wilson. Il y a des moments où nous avons tous besoin d’une pause, dans cette vidéo, l’officier mange son Cadbury Dairy Milk Ritz, qui lui déclenche spontanément une danse exubérante autour de l’aéroport dans ses chaussures violettes.
News: Cadbury has won the right to stop rival chocolate makers using its signature colour, Pantone 2685C purple, on their wrappers.
The chocolate giant has been battling its Swiss rival Nestlé for the last four years over the use of the purple, which has appeared in Cadbury’s packaging for almost 100 years.
Last December a court ruling gave Cadbury exclusive rights to the hue, despite Nestlé’s claims that a colour could not be used as a trademark.
Now Britain’s High Court has overturned Nestlé’s appeal, ruling that Pantone 2685C purple is “distinctive of Cadbury for milk chocolate.”
Pantone’s colour system is used by printers and designers around the world to standardise and accurately match colours. Cadbury uses 2685C purple in its logo and its most recognisable packaging, such as Dairy Milk and Twirl bars.
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The post Cadbury wins court battle over trademark
Pantone 2658C purple wrappers appeared first on Dezeen.
La marque de bonbons Cadbury a confié à Shane Griffin et au studio Piranha Bar la réalisation de sa campagne TV « Enjoy The Moment » pour les Jeux Olympiques. Visuellement très réussie, ces animations 3D reprenant des efforts de sportifs est à découvrir en vidéo dans la suite de l’article.
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