Doshi Levien’s Almora lounge chair for B&B Italia feels like being “wrapped in a soft, warm blanket”

Milan 2014: Anglo-Indian design duo Doshi Levien has created a lounge chair for B&B Italia based on memories of a trip to the Himalaya mountains in India (+ interview).

The Almora chair aims to recreate the experience of visiting a town of the same name in the Himalayan foothills.

“The idea of the chair really comes from this memory of seeing the snow-capped Himalayan peaks wrapped in a soft, warm blanket,” said Jonathan Levien.

Almora lounge chair by Doshi Levien for B&B Italia

“You are wrapped in the soft warm blanket so you enjoy the mountains but you are warm where you are,” added Nipa Doshi. “It was the idea of really capturing this in a piece.”

She added: “Of course at the end of the day it is a chair, but how do you replicate this feeling of being in the cold air but being warm? So I think that although the chair is open, it is also warm.”

The chair features a two-part conical plastic frame that forms the seat and back, plus a curved oak headrest that appears to balance on top of the frame.

Almora lounge chair by Doshi Levien for B&B Italia

The seat is upholstered in leather while the headrest is finished in shearling. The chair is mounted on a five-spoke aluminium swivel base and the accompanying ottoman has a round steel base and a curved wooden seat upholstered in leather.

The chair is the first product designed by Doshi Levien for Italian brand B&B Italia. It launched this week in Milan during the Salone del Mobile.

Here’s a short interview with the designers conducted in Milan:


Marcus Fairs: Tell us about the new lounge chair you’re showing today.

Nipa Doshi: The chair is called Almora. It is our new lounge chair for B&B Italia: two years in the making and designing. The idea of the chair really comes from this memory of seeing the snow-capped Himalayan peaks wrapped in a soft warm blanket.

Almora lounge chair by Doshi Levien for B&B Italia
First model of the Almora lounge chair

Jonathan Levien: What, the peaks are wrapped in soft warm blankets?

Nipa Doshi: No, you are wrapped in the soft warm blanket so you enjoy the mountains but you are warm where you are. And we imagined this chair almost to have the same feeling of warmth and comfort and to use the chair to enjoy the view outside and to sleep in; or equally to be with your children and read stories. It’s a chair very much to be alone in, but also to be with the family.

Marcus Fairs: What does Almora mean?

Nipa Doshi: Almora is the name of this place in India, in the Himalayan mountains.

Jonathan Levien: And where we were staying in the mountains was in this lodge, which had a really nice outdoor space. Indoor and outdoor were connected. We want to feel warm and secure in the place in which we are staying but very much engaged with our surroundings so the chair, in its gesture and form, is very open and it is almost like it is embracing not only the person sitting in it but also the view.

Almora lounge chair by Doshi Levien for B&B Italia
Concept model of the Almora lounge chair

Marcus Fairs: Is the chair really inspired by this village in the Himalayas? Or is it just a nice story?

Nipa Doshi: No, it is really. The materiality of the piece, you can see it is… the shearling, the leather. They are all materials that are very tactile, very human, living materials. It was the idea of really capturing this in a piece. Of course at the end of the day it is a chair, but how do you replicate this feeling of being in the cold air but being warm? So I think that although the chair is open, it is also warm.

Jonathan Levien: There has to be a starting point to every piece and for us it is a feeling. It is what do we want to evoke in the piece. We don’t come from a functional perspective. It is more from a sculptural point of view and that means thinking about the space in which it is going to be used and dreaming about that. But then of course that is only part of the project and the other part is what is the materiality of the chair? What is the technology, the structure? How are the parts composed? We are hiding the technology, we are trying to create a sense of overlapping forms and floating components and hide the technology. There are many strands to it and for us it helps to start with a dream, with a place, before it takes shape.

Almora lounge chair by Doshi Levien for B&B Italia
Concept model of the Almora lounge chair

Marcus Fairs: You are an Anglo-Indian couple and a lot of your work up to now has featured identifiable Indian motifs or forms. But this, if the story hadn’t been explained to me, I wouldn’t of thought of India and the mountains.

Nipa Doshi: But in a way I think it is not about India but about the mountains and I think it is more about nature. Almora was more a fictitious place; it could be Switzerland and the Alps. It can also be just looking at your garden. Many of us, even if we live in a city, have a very narrow view where we can have nature so it works in a home so the idea was very much about the experience you want to have in a home rather than a place as such.

Jonathan Levien: But, it is true also that the cultural aspect in our work is not as ostensible in this design in that you cannot see so clearly a partnership of Nipa and Jonathan in this design. It is not expressed in terms of a design-meets-a-decorative-graphic approach but I think it is very much a coming together of Nipa’s sense of visual identity and my ability to translate that into three-dimensions.

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feels like being “wrapped in a soft, warm blanket”
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B&B Italia founder Piero Ambrogio Busnelli dies aged 87

News: Piero Ambrogio Busnelli, founder of Italian furniture brand B&B Italia, has died aged 87.

One of the great pioneers of Italian contemporary design, Busnelli founded B&B Italia in 1973, after previously co-founding C&B Italia with Cesare Cassina.

From the outset Busnelli worked with leading designers to create a series of iconic furniture products, including three Compasso d’Oro Award winners: Mario Bellini’s 1972 Le Bambole armchair; Studio Kairos’ 1983 Sisamo wardrobe system; and Antonio Citterio’s 1987 Sity sofa system.

In 1989 B&B Italia was the recipient of the first ever Compasso d’Oro Award to be given to a company. The award was given for “the constant work of integration carried out in order to combine the values of scientific and technological research with those necessary to the functionality and expressiveness of its products.”

The company is based in Novedrate in Italy’s Como province, in a building designed by architects Richard Rogers and Renzo Piano in 1972.

In 2011, Busnelli’s sons Giorgio and Emanuele brought the company back under family ownership after a majority stake was sold to private equity firm Opera in 2002.

Piero Ambrogio Busnelli was born in Meda on 13 April 1926 and died on 25 January 2014.

Here is a statement from B&B Italia:


Piero Ambrogio Busnelli, founder of B&B Italia, died on 25 January 2014. He was a visionary entrepreneur on the scene of design and an extraordinary ambassador of “Made in Italy” in the world.

The furnishing sector has lost a great interpreter in the history of Italian design, a pioneer who believed in it from the onset by furthering its success in the world with farsighted initiative.

Born in 1926, he grew up in Meda (Milan-Brianza), distinguishing himself from a young age for determination and courage to explore new avenues, especially in the professional framework. His experience as entrepreneur began in 1952 but Piero Ambrogio Busnelli’s dream of an “Industry For Design” came true in 1966, when he created C&B along with Cesare Cassina. A man of great courage and determination, Busnelli never hesitated to leave the handcrafted heritage of his native land for a new industrial culture of design that embraces an all-round approach and focuses on exports throughout the world.

By introducing an extraordinary technology for the production of padded furnishings (cold polyurethane foam moulding) to the sector through his own initiative, and by partnering several widely renown designers (Afra and Tobia Scarpa, Mario Bellini, Gaetano Pesce, Ludovico Magistretti, Marco Zanuso and many others), the company won a series of awards and recorded growing international success.

In 1973 the company’s conversion into B&B Italia marked a momentous change in the life of Piero Ambrogio Busnelli. His insight and entrepreneurial vision take shape and accelerate the company’s race to carry out highly qualifying projects, both architectural (the headquarters were designed by R. Piano and R. Rogers) and in terms of product, with icon items, such as Sisamo, Sity, Domus, Charles and many more. These were projects that contributed to write the history of Italian design, with the contribution of a new generation of designers (Antonio Citterio, Patricia Urquiola, Paolo Piva, Naoto Fukasawa, Jeffrey Bernett and several others).

From the onset, Piero Ambrogio Busnelli built his company by referring to a new industrial model, without ever being daunted by challenges. His innate dynamism and great intuition led him to extend the innovation process and seek other domestic settings, finally also including offices, contract furnishings and cruise liners.

Four Compasso d’Oro Awards acknowledged a series of successful items: Le Bambole in 1972, Sisamo in 1984, Sity in 1987 and, finally, in 1989, the first Compasso d’Oro Award ever assigned to a company, and unquestionably the most appreciated, rewarded B&B Italia “For the constant work of integration carried out in order to combine the values of scientific and technological research with those necessary to the functionality and expressiveness of its products.”

Today the company is managed by the second generation of the family that has been guiding it for many years along the path of international growth.

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dies aged 87
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B&B Italia Showroom by Pitsou Kedem

B&B Italia Showroom by Pitsou Kedem

Israeli architects Pitsou Kedem have completed a showroom for furniture brand B&B Italia inside an industrial warehouse by the harbour in Tel Aviv.

B&B Italia Showroom by Pitsou Kedem

Silicate panels line the western wall of the 11-metre-high hall, while other interior walls are clad in concrete panels.

B&B Italia Showroom by Pitsou Kedem

A deep-framed entrance leads visitors inside, where a rusted metal staircase climbs up to a narrow mezzanine that bridges the full width of the showroom.

B&B Italia Showroom by Pitsou Kedem

A wall of metal-framed window panels divides the space into two and some of them pivot open as doors.

B&B Italia Showroom by Pitsou Kedem

Furniture on show inside the warehouse currently includes a sofa by designer Patricia Urquiola – find out more about it here and see more stories about B&B Italia here.

B&B Italia Showroom by Pitsou Kedem

The text below is from Pisou Kedem:


The Shell and its Contents – Italia B&B Showroom

The designer breathed new life into an abandoned and dilapidated building in the Tel Aviv harbor area, and created, around one of the finest furniture collections in the world of design, a space that is both powerful and yet restrained at one and the same time.

B&B Italia Showroom by Pitsou Kedem

The 11 meter high structure with a unique façade consisting of a line of pillars that creates a clear and well defined construction grid, was used by the designer as the base for the entire outer shell.

B&B Italia Showroom by Pitsou Kedem

The architect chose to leave in place only the pillars and beams and to remove everything else leaving just a hint of the structures history with the rectangular, silicate western wall, being specially treated to preserve its original look.

B&B Italia Showroom by Pitsou Kedem

In the design for the interior of the building, the architect expresses his own, local interpretation for the display space where there is a continuous space, achieved through light, sight and movement along with the use of industrial materials that correspond with the industrial look of the outer shell.

B&B Italia Showroom by Pitsou Kedem

The aim was to create a display space that was both impressive and powerful but without detracting from the importance of the furniture on display.

B&B Italia Showroom by Pitsou Kedem

The central idea was to create a shell that would stand as an architectural element in its own right whilst still respecting the contents of the structure.

B&B Italia Showroom by Pitsou Kedem

The use of unprocessed materials in their natural and original form (such as concrete panels and rusted iron) succeeded in empowering the industrialized look but also not to overpower of the furniture display.

B&B Italia Showroom by Pitsou Kedem

The outside of the structure was sheathed in industrial, concrete looking panels and, despite the buildings great height; the architect designed a low, metal entrance that emphasizes to all those entering the structure the human relationship and the contrasts that strengthen the power of the space’s height once inside the building itself.

B&B Italia Showroom by Pitsou Kedem

From outside, the façade is almost anonymous and, for the most part, sealed.

B&B Italia Showroom by Pitsou Kedem

Due to the decision not to adorn it with huge signs as is usually the case with other showrooms, but rather to preserve the minimalistic and restrained look from the outside, the company’s logo was positioned on the walls of the entrance “tunnel” thus strengthening the effect of the contents – furniture display.

B&B Italia Showroom by Pitsou Kedem

There is an awareness of the importance of the furniture collection on display and of its designers and of a sincere attempt to follow the so fragile and delicate dividing line, to design both a showroom that is impressive and eternal whilst not imposing the architecture on the contents.

B&B Italia Showroom by Pitsou Kedem

Design: Pitsou Kedem Architects
Design Team: Pitsou Kedem, Irene Goldberg, Raz Melamed

Busnelli family regain total control of B&B Italia


Dezeenwire:
Giorgio and Emanuele Busnelli, sons of the founder of design brand B&B Italia, have regained corporate control of the business after an eight year partnership with private equity fund Opera. More details below.

The family lost their majority share of the company in December 2002 after selling 55% of their capital to Opera.

All our stories on B&B Italia »

Here’s some more information from B&B Italia:


B&B Italia: The Busnelli family regains total control of the company.

Operation focuses on restoring entrepreneurial vision as the key to strategic development.

Novedrate (COMO), 1 March 2011 – The Busnelli family is once again the major shareholder of B&B Italia, the premier contemporary furnishings manufacturer founded by Piero Ambrogio Busnelli in 1966. An operation carried out under the advisement of Gruppo Banca Profilo and Studio Legale Chiomenti, has restored the total control of B&B Italia to the Busnelli family, which has taken over 51.4% shares from the Opera Fund.

Having maintained their role as operative corporate management through the partnership with the Opera Fund, Giorgio and Emanuele Busnelli, President and Director respectively of B&B Italia, have now also recovered corporate control of the family-owned company.

“We operate in open integrated markets”, says Giorgio Busnelli, President of B&B Italia, “focused on rewarding brands that can express strong intrinsic, aesthetic and functional values, the same that have always underpinned the success of B&B Italia. Therefore, we deem it appropriate on our part to gain full control of the middle and long term development of the company, focusing on B&B Italia’s capacity to endow products with all the values, technical competency and design aesthetics that have generated unmistakable collections in terms of style and elegance for over 40 years.”

Busnelli concludes, “This operation is part of a strategic framework that is driven by ambitious developmental goals, especially in terms of exports towards markets that are experiencing a powerful economic growth and which offer interesting developmental prospects.”
Having been in the business since 1966, B&B Italia is an international leader in the sector of design furnishings both for the retail and corporate market. Products are designed in collaboration with world famous designers such as Antonio Citterio, Patricia Urquiola, Zaha Hadid, Gaetano Pesce, Naoto Fukasawa, Jeffrey Bernett and many others, and are marketed through the brands B&B Italia and Maxalto.

Consolidated turnover for B&B Italia in 2010 exceeded 156 million euro. The company, which employs a workforce of approximately 500 distributed between the two branches, prides itself on an internal R&D Centre that absorbs about 3% of the yearly turnover.

B&B Italia, cover story

B&B Italia, formed in 1966 as the result of the entrepreneurial vision of Piero Ambrogio Busnelli, is a leading Italian design furnishings company with stores located around the world. Headquartered in Novedrate (COMO) – a building designed by Renzo Piano and Richard Rogers in 1972 – the company has built its success on the ability to represent contemporary culture through perception and a trend-setting approach, and by responding to changing taste and lifestyles.

B&B Italia’s call to research and innovation is mirrored in its collections of furnishings that represent an essential segment of Italian design history, based on a unique union of creativity, innovation and industrial know-how, and focused on producing timeless products that last a lifetime.

The heart of the company is its internal R&D Centre, which is a real forge of cultural meetings and experiences, strongly fuelled by partnerships with international designers such as Antonio Citterio, Patricia Urquiola, Zaha Hadid, Gaetano Pesce, Naoto Fukasawa, Jeffrey Bernett, and many others.

The company’s “Home Division” is present on the home furniture market with the trademarks B&B Italia and Maxalto. The two trademarks have their own brand identity but express the same philosophy, namely a balanced blend of innovation and design to create products, whose unique style and elegance are unmistakable. Today B&B Italia stores can be found in the heart of leading capital cities (Milan, London, Paris, Munich, New York, Chicago, Tokyo) besides 18 single brand stores located around the world. It has also signed commercial agreements with leading players in 54 countries, thus developing a presence of over 750 specialist points of sale.

In addition to the Home Division is the “Contract Division”, the segment dedicated to turnkey projects. This division, which is service-oriented, manages and coordinates the most articulate and complex orders for interiors, ranging from design to logistics, from supplies to installation. Operating sectors include hospitality, retail, offices, public institutions and cruise liners. Key achievements include the hotels Bulgari in Milan, Puerta America in Madrid and Mandarin Oriental in Barcelona. In the cruise liner framework, the Contract Division has completed over 27 orders with leading shipping companies such as Costa Crociere, Holland American Line and Carnival Cruise.