Byron Kalet on Design, Music, and the Band He Calls the Dick Avedon to my Alexey Brodovitch
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(Photos: Journal of Popular Noise)
The Journal of Popular Noise, the audio magazine founded and edited by graphic designer Byron Kalet, is a treat for the senses, from its expertly curated musical selections (distributed as a twice-yearly trio of seven-inch vinyl records) to its letterpress-printed, hand-folded packaging. Just in time to impress the design-savvy music fan on your holiday shopping list comes JPN‘s fall/winter edition (above), which will feature the music of Seattle band Foscil. We interviewed Brooklyn-based Kalet before he got too tired from hand-folding all of the new issues, which ship next month. Read on for the tale of JPN‘s origins, how frugality was the mother of great design, and why he thinks of Foscil as “the Dick Avedon to my Alexey Brodovitch.”
How did the Journal of Popular Noise come about?
There were a couple distinctly different signs that all pointed in the same direction for me. I had been doing some research and had long been interested in the intersection of music and design. As a musician and designer, I always felt very strongly that the same set of rules and functions were at work in the decision-making process when creating in either medium. Rhythm, contrast, tone, are among many of the words that are commonly used by both designers and musicians to describe what they’re up to. I wanted to try and very directly apply the basic compositional conventions of pop music to the composition of a magazine, as it seemed to me they were already almost one and the same. I was particularly attracted to magazines, as they seemed to have not only a close formal relationship to music composition but also an almost symbiotic relationship with pop music. Maybe blogs have that role now, but imagine what pop music would be like without Rolling Stone in the 70’s, Maximum RocknRoll in the 80’s, Riot Grrrl zines in the 90’s, and then, well…blogs.
How did you decide upon the three-records-tucked-in-a-lovely-package format?
Early in 2007, magazines were still flourishing—as the record industry was floundering trying to navigate the new business of ringtones and digital downloads. Magazines are great because they offer an experience that one could never get from the internets, which is why I chose the most tactile and physically impressive production techniques. So with all that on my mind, it seemed obvious that this was the way to do it. There’s a long tradition of record clubs, serial composition, and music magazines, from Aspen to Flexidiscs. I don’t think I’m really doing anything new, I’m just doing it my way for what’s happening right now.
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