Hasta La Ideas

Sarah’s Story, Motor Neurone Disease Association

The winners of this year’s BTAA Craft Awards are in, with Bare Films’ hard-hitting ad Sarah’s Story for the Motor Neurone Disease Association picking up the gong for Best Crafted Commercial of the Year. Sarah’s Story also won best Sound Design for Aaron Reynolds @ Wave.

House Party, Adidas

Reflecting the economic climate, the BTAA this year are simply releasing the winners info online, rather than via its usual gala ceremony. Among the other big winners this year is Nima Nourizadeh, who won the Best Direction award for his excellent House Party film for Adidas, while Simon Ellis won the Best New Director gong for his impressive set of online films, Choose A Different Ending, for Anti-Knife Crime.

Choose A Different Ending, Anti-Knife Crime

And here are the rest of the winners in full:

Best Animation: Aaron Duffy & Russell Brooke for Audi Q5, Unboxed

Best Performance By An Actor and Best Camera Operator: Robert Carlyle and George Richmond for Johnnie Walker, Walk

Best Performance By An Actress: Aimee Parkes for FCO, Check In

Best Editing: Richard Orrick @ Work for Barnado’s, Break The Cycle

Best Cinematography: Alwin Kuchler for Adidas, Every Team Needs The Spark

Best Production Design: Tino Schaedler for Syfy, House of Imagination

Best Casting: Hannah Birkett Casting for Cadbury’s, Eyebrows

Best Colourist: Adam Scott @ The Mill for Fonecta, Immigrant

Best Computer Animation: Smith & Foulkes for DfT, The Boy Who Didn’t Stop, Look and Listen

Best Costume/Wardrobe and Best Stunts: Grazia Materia and Franco Salamon for Stella Artois, Triple Filtered

Best Live Action Special Effects: Mark Mason & David Payne @ Asylum for Sony Bravia, Extreme Detail

Best Original Music: Jonathan Goldstein for Zurich, Consumer

Best Use of Recorded Music: Ant Moore @ Factory and Ted Heath @ RKCR/Y&R for Radio 2, A Bit of a Mash Up

Best Video Post Production: The Mill for VW Golf, Fight

For more info on BTAA, visit: btaa.co.uk