Brilliant, and green, guerilla marketing by Green Street Media
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pCity sidewalks and curbs are filthy, and U.K.-based A HREF=”http://www.greenstreetmedia.eu/about” Green Street Media/A, which provides “sustainable, eco-friendly advertising solutions,” takes advantage of this in a clever way. When a client wants a sidewalk advertisement, rather than using chalk or spraypaint A HREF=”http://www.greenstreetmedia.eu/services” GSM uses laser-cut stencils and a high-pressure hose/A to blast a clean spot out of the stencil’s negative space. The only materials used are the stencil and plain water./p
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pGSM estimates that depending on foot traffic, in 3-5 months the advertisement will fade as the sidewalk goes back to being its filthy old self.br /
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