Hasta La Ideas

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pCore77 was lucky enough to interview Frog’s Adam Richardson on Sunday, and perhaps the best way to open a review of his new book a href=”http://www.amazon.com/Innovation-Companys-Toughest-Problems-Advantage/dp/0470482192/?tag=core77-20″emInnovation X/em/a is the quote he closed the interview with. Listen up designers, because, “you’ve never had a better opportunity in the last 100 years than you have now!”/p

pTo put the end of the interview in context, however, we’ve got to start at the beginning. 2009 brought a huge crop of,” Business, meet Design,” books, including Frog’s founder Hartmut Esslinger’s a href=”http://www.core77.com/blog/book_reviews/book_review_a_fine_line_how_design_strategies_are_shaping_the_future_of_business_by_hartmut_esslinger_14383.asp”emA Fine Line/em/a and their competitor Tim Brown’s a href=”http://www.core77.com/blog/book_reviews/book_review_change_by_design_by_tim_brown_14797.asp”emChange by Design/em/a. By and large, case-study driven and written in anecdotal style, 2009’s business/design books were targeted squarely at management. Those of us in design might find them of interest, but we likely already agreed with the value proposition. Instead of trying to lobby the value of design, Richardson is convinced that most large companies are already sold. Like all revelatory changes, however, this shift brings both good and bad. While both Esslinger and Brown’s books entreated businesses to hire people facile in both creative and analytical realms, the front lines of high-end design consulting recognize that day is already here. Hold on to your hats, because even though it’s a scant 200 pages, that’s where emInnovation X/em embegins/em/pa href=”http://www.core77.com/blog/book_reviews/book_review_innovation_x_by_adam_richardson_16389.asp”(more…)/a
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