Hasta La Ideas

The basic water pitcher gets a sleek new look

Following up on the success of the award-winning bobble, the reusable bottle that filters water as you drink from it, the brand’s makers have launched the bobble jug. An innovative—and long overdue—update on the usual household water filter/pitcher combo, the two-liter jug reduces contaminants such as chlorine, copper, lead, mercury, cadmium, and others lurking in taps, while bringing smart design and good looks to the countertop.

Whereas most water filtration systems require you to wait while water drains into a second reservoir, the two-liter bobble jug operates in the same brilliant fashion as its portable counterpart: by filtering the water as it’s poured, thus saving time and providing more space to actually hold water. Boasting a distinct, similarly curved shape, with lids offered in six colorful hues, the jug is also slim enough to fit into most fridge-door shelves. And, as a cost-cutting alternative to pricey bottled water, the filters ($10) only need to be changed every two months.

The jug will be available at major retailers nationwide later this month. For now it can be purchased at Target and via bobble’s website for $30.