Hasta La Ideas

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pYesterday we A HREF=”http://www.core77.com/blog/business/laurenz_schaffer_interview_day_one_on_the_job_at_bmw_designworksusa_16426.asp” linked to an interview/A with BMW DesignWorksUSA pres Laurenz Schaffer, and today we get a look at some of that design cross-pollination he’s talking about. Though started way back in 2004, before Schaffer took the reins, a collaboration between BMWDWUSA and Brazilian jet manufacturer Embraer is now bearing fruit; the new Phenom 100 and 300 jets have interiors designed by the former and manufactured by the latter./p

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pSo what could a company with a background in car manufacturing offer to a maker of executive jets?/p

blockquote…The task was not to transfer an automobile design style [to the aircraft] but to reassign and apply the overriding design principles and knowledge of the effects of design…For example, knowledge of driver demands gained in the automobile industry was integrated into the cockpit design. The Phenom cockpit currently provides the pilots with the most generous amount of space on the market….

p…Baggage compartments, which are integrated into the side walls and beneath the seats, and multiple other details in the cabin illustrate how the transfer of cross-industrial know-how resulted in design solutions for Embraer’s executive jets./p

p…The entrance to the cabin is tailored to the natural physiognomy of the human body and broadens out at shoulder height, giving the interior along the aisle its very own, elegant, characteristic form for more passenger freedom of movement and comfort. Integrated armrests, which have been a feature of the automobile sector for many years now, have also been introduced…./blockquote/p

pWith 100 of the jets delivered and another 600 on order, Embraer is pleased enough with the results that they’ve awarded additional contracts to BMWDWUSA to design their 450 and 500 medium-haul jets./p

pvia A HREF=”http://www.autoblog.com/2010/04/20/bmw-teams-up-with-embraer-to-trim-out-corporate-jets/” autoblog/Abr /
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