Hasta La Ideas

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pa href=”http://www.core77.com/blog/object_culture/neilpryde_and_bmw_group_designworks_usa_bikes_to_debut_this_week_17115.asp”Last week/a we told you about BMW’s collaboration with NielPryde. It’s no surprise that designer Sonny Lim was involved with this effort. Sonny is a senior designer at BMW Group Designworks and has been responsible for some amazing product there. Prior to Designworks, Lim was a designer at Adidas and Sony Ericsson. You can see more on the Alize road bike as well as Sonny’s other work for Sennheiser, Sony, and Adidas in a href=”http://www.behance.net/Sonny”his portfolio./a/pa href=”http://www.core77.com/blog/news/behind_the_scenes_on_the_bmw_and_nielpryde_collaboration_17165.asp”(more…)/a
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