Hasta La Ideas

BBH has created this interactive poster for children’s charity Barnardo’s, which is displayed on a bus stop on Tottenham Court Road in London…

The poster site features a film, shot by Frank Budgen, of a distressed-looking girl sitting alone in the corner of a room. At the bottom of the image is a traditional-looking collection tin that passers-by can place money into. When a coin is placed in the tin, the girl looks directly out of the frame at the person contributing and gives them a half-smile (as shown in the image below).

The interactive poster forms part of a larger campaign for Barnardo’s titled Turning Children’s Lives Around, which also includes a TV spot, currently airing in the UK.