At Martha Stewart Living, Color Begins at Home, with Chicken Eggs
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Today’s big news in the tastefully appointed, farm-fresh land of Martha Stewart Living Omnimedia (MSLO) is the reorganization of its media business, as Wenda Harris Millard steps down as president of media and co-CEO of MSLO to become president of brand consulting firm Media Link. The shakeup puts Charles Koppelman at the helm of the media division while Stewart herself will “oversee all editorial and creative functions.” But the colorful happenings don’t end there. The May issue of Martha Stewart Living is all about color. In her editor’s letter, Gael Towey, the magazine’s acting editor-in-chief (and MSLO’s chief creative officer), reminisces about the earliest days of the magazine, back in 1990, which can only mean one thing: misty egg-colored memories!
For us, COLOR has always been a touchstone. It all started with some unassuming chicken eggs. While on a photo at Martha’s house in Westport, she gave me a dozen eggs freshly laid by her Araucana chickens. That Saturday morning, my husband, Stephen, and I were cooking the eggs for our children…when Martha called. We had just put the eggshells on the windowsill in the sunlight to admire the gorgeous colors: soft blue greens, gentle browns, and warm creams. It took Martha and me about five minutes to cook up a plan for our first how-to painting story, inspired by the Araucana eggs, followed by our launch into the paint business. Soon Stephen and I were painting our kitchen ceiling Araucuna Turquoise, our dining room Drabware, and the hallway Americana Buff. For us at Martha Stewart Living, the egg definitely came first.
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