Hasta La Ideas

French label Aprill 77 emphasizes high quality construction and fabrics and in their first year they have already made an impact on the denim scene. A standout from their upcoming Fall/Winter 2009 line is their Japanese selvedge stretch denim pant and jacket. It’s the first we’ve heard of stretch selvedge denim.

There are only two factories in the world that can produce this type of denim, and in limited runs. Inquiries into how they produce the denim were not answered out of fear of being copied.

Hand washed and made in Japan, the denim weighs in at 13.5oz and is composed of 98% cotton and 2% elastic. Each piece comes nicely packaged in a Bleu de Chine bag, all the better to protect the $430 pants and the $420 jacket. Both drop in September and can be found at Berdorf Goodman or April 77.