Hasta La Ideas

pimg alt=”0anthora.jpg” src=”http://s3files.core77.com/blog/images/0anthora.jpg” width=”468″ height=”500″ class=”mt-image-none” style=”” //p

pThat’s the classic “Anthora” coffee cup, the paper cylinder gripped by millions of coffee-drinking New Yorkers since the 1960s. The sheer ubiquity of the cup (total figures are hard to come by, but manufacturer Sherri Cup sold half a million of them in 1994 alone) has propelled the design into museums, T-shirts, and countless television show propmasters seeking a visual shorthand for hard-boiled detective, hard-working hack or Gothamite-on-the-go./p

pThe cup was designed by Leslie Buck, Sherri Cup’s Director of Marketing in the ’60s, a man with no design experience; but he calculated that slathering the cup in Greek motifs and the colors of the Greek flag would help him crack into the ethnically-Greek dominated New York diner market. The gambit worked, and the resultant decades of sales commissions reportedly made Buck a wealthy man./p

pA HREF=”http://www.nytimes.com/2010/04/30/nyregion/30buck.html?ref=todayspaper” Buck passed away earlier this week/A, aged 87. His Anthora will be a tough act to follow, but for anyone willing to take a crack at designing the next generation coffee cup–a recyclable one–take a look at A HREF=”http://www.core77.com/blog/competition/the_betacup_challenge_is_now_open__16307.asp” the BetaCup Challenge/A.br /
/pa href=”http://www.core77.com/blog/object_culture/anthora_coffee_cup_designer_passes_away_who_will_design_the_next-gen_16487.asp”(more…)/a
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