Hasta La Ideas

The World Cup-based advertising is arriving daily, but the best we’ve seen so far comes from 180 Amsterdam, for adidas…

The blockbuster ad continues the comic book style that was introduced into adidas’ advertising last year. Zinedine Zidane and Lionel Messi also return in this new spot, and are joined by David Villa. The emphasis in the new ad is all about speed, specifically the speed of the new adidas F50 adiZero boot (which both Messi and Villa will be wearing during the World Cup). The official World Cup ball, designed by adidas, can be seen in the ad too.

Below is also a rather nice film showing the new boot being manufactured:

Credits:
Fast vs. Fast:
Agency: 180 Amsterdam
Exec creative director: Andy Fackrell
Copywriter: Peter Albores
Senior art director: Martin Terhart
Production company: Knucklehead
Directors: Johnny Green, Gary Shore

Making-of shoe film:
Agency: 180 Amsterdam/Riot
Exec creative director: Andy Fackrell
Senior creative: Daniel Brooks