Hasta La Ideas

ABSOLUT vodka is hosting a party as part of its summer promotions. Though the brand has collaborated with more than 300 artists around the world, this is the first time it has commissioned an artist in Canada.  Justin Broadbent, a Toronto-based artist, is conceptualizing the event. Broadbent, a multi-disciplinary artist has been commissioned by Absolut to transform a secret “unconventional” space into an all-day art exhibit that turns into a party at night. To do this, Broadbent can use any form of art, so long as it embodies the idea that, “In an Absolut world, opportunities pop up,” the tag line the brand is using in its summer marketing. Follow updates on Justin’s blog, and pencil in August 13, 2009 on your calendar!