Hasta La Ideas

Portugal’s newest daily newspaper, i, was launched in early May and has attracted a significant amount of attention due to its rising circulation figures and innovative approach. It recently won a design award from the Society of News Design.

The Editors Weblog spoke to editor-in-chief Martim Avillez Figueiredo, managing editor for online Mónica Bello and art director Nick Mrozowski, to find out more about i‘s approach and the reasons behind its success.

“I is not structured like a traditional paper. The paper’s team worked with media consultancy Innovation to come up with a new way to organise the product. “Our feeling was,” said Figueiredo, who came on board at an early stage, moving from Diário Económico, “that people were not concerned about traditional sections any more. Traditionally, journalists have to fill a politics section even if there is nothing relevant going on in politics. We wanted to come up with something different.” So the team came up with five key needs that they wanted the paper to address, with five key words.”

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(via Haddock blogs)

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