Hasta La Ideas

First there were the Ikea houses, their line for more affluent customers, the recent sustainability launch, and a bit of Illeana Douglas thrown in for good measure. But it’s their most recent announcement, or lack thereof, that’s perhaps receiving the most attention yet, the question of “Are they launching a car called the Leko?” The whole thing was launched on a French website the company had created, with a cloth covering a car-like object, with the promise that all would be revealed come April 1st. That date, of course, has thrown a few red flags up at the speculation that this is in any way real (also: why would Ikea get into the car business?!), but it certainly hasn’t slowed down the internet from asking “What’s under that damn cover?!” Theories abound, picking apart every single detail on the site, and mostly all collected and listed in detail by Leo Hickman over at the Guardian.

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