Hasta La Ideas

Yesterday, when we said we were finally putting the Apple vs. Georgetown story to bed, now that it’s finally been resolved, we thought we were telling the truth. But sometimes we’re nothing but big ol’ liars. We just couldn’t resist after seeing this piece over at Fortune‘s Apple 2.0 blog that takes a look at each of Apple’s design proposals, which had been shot down, one after the next over a two year period, until this most recent plan was finally accepted. It’s a great look at the whole process and shows just how bizarre this whole fight was (you see that, essentially, the first and last designs are the nearly identical). Also, beyond the images, there’s some great commentary in there and some of the reasoning behind the Old Georgetown Board‘s decisions for each rejection. It also hints that Apple finally won out just because the board was tired of talking to them.

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