Hasta La Ideas

50by70 is the title of a new limited edition large format book – exclusive to Habitat – which features 20 removable art prints (50x70cm) by well known artists…

“The idea behind the book is to give people the chance to own beautiful, limited edition artwork by established and up-and-coming artists and then be able to put it straight into a 50cm x 70cm frame,” explains Tim Fishlock, editor, designer and curator of the project.

print by Anthony Burrill

by Adrian Johnson

by Tim Fishlock

“A lot of time was spent putting together a diverse and hugely talented mix of image-makers,” he continues. “50by70 is as much about introducing the work of established artists to new audiences as it is show-casing the skills of the new kids on the block.”

The full list of contributing image makers is thus: Patrick Hughes, Denis Darzacq, Julian House, Basso & Brooke, Shepard Fairey, Sroop Sunar, Zeloot, FLAG, :phunk, Tsang Kinwah, Tim Fishlock, Kevin Cummins, Adrian Johnson, Aaron Johnson, Anthony Burrill, Merijn Hos, John Offenbach, Stephan Zirwes, Alex Trochut, Jorge Chamorro

“In the original pitch to Habitat I used Patrick Hughes’ amazing Sunshine print on the mocked-up cover. When the project got the green light I then had to nervously approach the much-celebrated Mr Hughes to see if he’d be interested in contributing. Fortunately, he said yes and allowed his image to be used on the box too. Other big names on my dream contributors list were the artist Shepard Fairey, fashion designers Basso & Brooke and photographer Denis Darzacq. They all agreed to take part as did a whole other bunch of my favourite creative types.”

“The graphic/illustration pieces are printed on Challenger Offset while the photography prints are printed on Marazion – both 140gsm. Print process is litho. The book is stiched and cloth-bound with a 400gsm cover. The perforation is graduated throughout the book to ensure the prints are easy enough to remove – this was the trickiest thing to get right.”

Here are some other images from the book

by Zeloot

by Alex Trochut

by Shepard Fairey

50by70 is now in all London and Paris Habitat stores, priced at a very affordable £60.

Printed / produced by PUSH in a strictly limited edition of 4000, the book comes housed in a screenprinted box (shown top).