The Return of the Accutron Watch Inspires a Podcast on Culture

When the Accutron wristwatch launched in the ’60s, it redefined what timepieces could look like—and how they could draw their power thanks to a proprietary tuning fork movement. With a new Accutron on the horizon, the brand tapped COOL HUNTING Editor in Chief David Graver to join entertainment reporter Bill McCuddy and editor Scott Alexander for The Accutron Show, a podcast about more than watches—in fact, an episodic discussion on art, culture, collecting, retro-futurism and design. With guests including Wine for the World founder Mika Bulmash, art advisor Maria Brito, and the founders of Hudson Whiskey and Assouline Books, each episode delves into a new world. The Accutron Show is available on Spotify, Apple and Stitcher, with new episodes available each week.

Image courtesy of Accutron

World’s first offline translation earbuds translate up to 40 languages and 93 accents in real-time

Created as a successor to the CES 2019 Innovation Award-winning WT2 earphones, the Timekettle M2 are a pair of TWS earphones that have an unusual two-part design, the reason behind which becomes incredibly evident once you realize what they’re actually designed for.

There are two main components to any conversation – talking to a person, and listening to the person talk to you. It’s only natural that earphones designed to facilitate conversation would embrace those two parts, right? The Timekettle M2, in that regard, aren’t your standard TWS earbuds. Sure, they’re meant for listening to music and podcasts, or giving commands to your phone’s voice AI, but their prime feature is the ability to foster a multi-lingual two-way conversation by allowing two people to wear one earphone each as the M2’s on-board translation engine seamlessly fills in the gaps. The earphone case’s design revolves around that very aspect, with a design that splits right in two, so you can hand one half over to someone you’re talking to, almost like you’re breaking bread with them.

Built with the ability to actively translate up to 40 languages and 93 accents in realtime, the Timekettle M2 earbuds put a translator in the ears of both conversation-holders. The Timekettle M2 boasts of three different conversation modes that help you navigate a variety of situations – ranging from holding a conversation in a foreign language, asking for advice, or taking lessons in languages you don’t understand. In Touch Mode, tap the force sensor on the M2 earbud once, and you can have a conversation with someone in any language and your speech instantly plays back in a translated language to the person wearing the other earpiece. In other modes, the M2 earbuds work along with your phone, allowing you to not only record and translate excerpts in foreign languages, but also translate previously recorded audio files whenever you want.

All the translation happens courtesy the presence of 4 translation engines that actively work to identify and translate languages based solely on vocal input. Timekettle partnered with best-in-class language enterprises such as Google, Microsoft, iFlytek, and others to deliver fast and responsive translations that accurately capture the nuances and idiosyncrasies of regular speech across multiple languages and accent-types. More importantly, the M2 earbuds possess the ability to translate offline – a feature that’s accessible by downloading the Offline Speech Translation Pack on M2’s app.

When you’re not using the M2’s translator feature, it still serves as a pretty good pair of TWS earbuds. Built with Bluetooth 5.0, the M2 offer quick and unwavering connectivity, along with Qualcomm’s aptX Audio Codec Compression to deliver incredible sound. The M2 comes with all the trimmings of a good pair of TWS earbuds, with the ability to answer and reject calls, cycle through music playback, or summon your phone’s Voice AI using its touch-sensitive surface. The earphones are compatible with iOS as well as Android devices, and offer 30 hours of playback with the charging-case, and 6 hours of active translation. Comprende, amigo?

Designers: Leal Tian, Echo Zhang & Kazaf Ye

Click Here to Buy Now: $79 $119 (34% off). Hurry, less than 48 hours left! Raised over $500,000.

Timekettle M2 –  1st Offline Translation Earbuds

The Timekettle M2 is the world’s first real-time professional translation device allowing users to converse freely without cellular network restrictions.

Timekettle is known for their exclusive simultaneous translation technology – this technology allows users to speak freely in 40 languages and 93 accents. Every sentence will be translated and played directly in the other person’s ear – in real time.

Watch the video for an in-depth look of the Timekettle M2.

Offline Speech Translation

Users need to connect M2 with their free app and download the Offline Speech Translation Pack.

3 Translation Modes

Touch Mode – Simply touch the force sensor on the earbud when you want to speak, and the translation will play directly in the other person’s ear. The process is completely wireless, comfortable and natural.

Lesson Mode – Imagine being able to understand all the things you struggled to understand before. Activate the proprietary app, place your phone on the table and capture speech from lessons and movies with astonishing clarity. Their comprehensive engines will make sure every word is translated into your native language with the utmost accuracy.

Speaker Mode – The Timekettle M2 earbuds will recognize and translate your spoken sentences, then play them through the speaker of your phone. Want to respond? Simply tap the button on the app. Whether you are listening to music or making a phone call, this mode is extremely efficient for short questions and answers.

M2 Specs

When you are not connected with the app, you can use M2 for music and phone calls – it is the most versatile and capable translation earbuds.

Powered by the Qualcomm Bluetooth 5.0 chip, the Timekettle M2 delivers an intelligent, high-responsive playback, all while delivering a consistent and reliable connection to any devices.

The aptX Audio Codec Compression offers incredible sound transmission to make sure you get the very most from your music.

The team examined hundreds of ear sizes in laboratory settings for the most universally appealing secure-fit ergonomic curvature for their device.

The Timekettle M2 supports up to 6 hours of listening and translating on a single charge – and their wireless charging case can power up to 30 hours of extra battery life. It’s a compromise-free solution designed to keep you and your device on the go tirelessly.

Designed to keep up with you at all times. The Timekettle M2 features an IPX4 laboratory-proven sweat- and water-resistant rating for the unpredictables.

When connected to your smartphone, you can tap either side of the M2 to activate the voice assistant – responsive and accessible. To deliver fast and responsive translations, the team has partnered with best-in-class language enterprises such as Google, Microsoft, iFlytek, and others. They have also deployed a total of 14 high-speed servers across the globe to maximize your success.

Click Here to Buy Now: $79 $119 (34% off). Hurry, less than 48 hours left! Raised over $500,000.

Black staircase twists up Joseph store in Miami Design District

Joseph store Miami Design District by Sybarite

London studio Sybarite has designed a store for fashion label Joseph in the Miami Design District to include round balconies, curved railings spiral stairs as a reference to the city’s seaside architecture.

A black metal corkscrew staircase is among the details that takes cues from Miami’s seaside architecture dating back to the 1940s and 50s.

Joseph store Miami Design District by Sybarite

Featuring contrasting white polished-marble stair treads, it twists through a circular opening to lead from womenswear on the ground floor to menswear and accessories on the first floor.

Smoked-black glass wraps around the opening with a curved black balustrade adding to the decorative motifs. Sybarite said other details include the irregular wall cutouts that form windows.

Joseph store Miami Design District by Sybarite

Marking the fashion label’s largest store to date, the 243-square-metre Miami Design District space is among a number the British studio has designed for the fashion label.

In each, Sybarite follows the theme of opposites common in Joseph apparel with contrasting tones of black and white, and harsh and soft materials.

Joseph store Miami Design District by Sybarite

“Our designs for Joseph are based on opposites and the unexpected to provide a complete brand experience for the customer,” said Sybarite co-founder Simon Mitchell.

White-painted walls and concrete floors are a backdrop to black metalwork fitted with LED lighting that forms frames around clothing rails and extends up in an angular form to meet the ceiling.

Joseph store Miami Design District by Sybarite

Plinths for bags and shoes made from oriented-strand board (OSB), brass and Corian are arranged in groups on an area of the ground floor marked by a brass grid embedded in the concrete floor.

A pop of colour is provided by the till desk made of Italian green marble, following on from a recurring concept in Jospeph stores in which a different marble from around the world is used.

Joseph store Miami Design District by Sybarite

Sybarite has also used geometric shapes of softer carpeting, as and rich shearlings and velvet upholstery in the changing rooms, to add a more cosy elements.

Joseph store Miami Design District by Sybarite

The studio completed the Joseph store in 2018 making the latest addition to the Miami Design District, which property developer Craig Robins transformed from a formerly neglected area into the hub for design boutiques, luxury fashion brands and art galleries.

Joseph store Miami Design District by Sybarite

Other fashion brands that have opened up architecturally interesting shops in the area include Christian Louboutin, which has a flagship store covered in tree bark, Dior, which has a boutique sheathed in curved white concrete panels, and Tom Ford, which is housed in a pleated concrete shop designed by ArandaLasch.

Founded in 2002, Sybarite has completed a number of retail and hospitality interiors, including shops for fashion houses Alberta Ferretti and Marni.

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"City Dreamers:" A Documentary About Women in Architecture

Design lovers: Running out of things to watch on Netflix? Take a look at this trailer from independent filmmaker Joseph Hillel and see if it catches your fancy:

City Dreamers is a film about our changing urban environment and four trailblazing women architects who have been working, observing and thinking about the transformations shaping the cities of today and tomorrow for over 70 years.

Phyllis Lambert, Blanche Lemco van Ginkel, Cornelia Hahn Oberlander and Denise Scott Brown may not be household names, but architecture and urban planning aficionados likely know that these women have worked with some of the greatest architects of our time, including the likes of Mies van der Rohe, Le Corbusier, Louis Kahn and Robert Venturi. In the course of their inspiring careers, they have left an indelible mark on several cities across North America and Europe.

The film is inspired by what has united these four women throughout their careers: the “dream” of a fundamentally human and inclusive city.

You can stream City Dreamers here for just $3.52, or you can buy it for $10.58.

UK government attempting to "destroy" planning system say architects and critics

The UK government’s planning reform proposals, which were revealed yesterday, will fail to address the root causes of England’s housing crisis according to architects and critics.

The government’s Planning for the Future white paper, which aims to reform the planning system, prioritises the interests of developers over the building of good-quality, affordable housing, architects told Dezeen.

“The government are proposing to hand volume housebuilders the right to build whatever they want,” warned architect Charles Holland. “This is unlikely to be either beautiful or affordable.”

“While there’s no doubt the planning system needs reform, these shameful proposals do almost nothing to guarantee the delivery of affordable, well-designed and sustainable homes,” said RIBA president Alan Jones.

White paper aims to fast-track development

In the Planning for the Future report, the government laid out proposals for ways to fast-track schemes that conform to pre-set beauty standards or will be built in areas earmarked for development.

Prime minister Boris Johnson called the proposals “radical reform unlike anything we have seen since the second world war”. The current planning system was created in 1947.

But the proposals are an attempt to “destroy” the planning system, according to Dezeen columnist Owen Hatherley, who noted that while affordable housing was a focus of the white paper, the question of social housing was conspicuously absent.

“Since 2010, the government has had only one idea for planning,” he said. “To attempt to at once destroy it and social housing along with it, while also preserving the pickled villages and protected landscapes that make up the Tory base.”

“There’s not enough provision for social housing”

Co-founder of architecture firm dRMM Sadie Morgan called on the industry to “make the best of the reforms proposed” but agreed that there “are aspects in the reforms that are of concern”, especially relating to social housing.

“There’s not enough provision for social housing, which needs much greater investment,” Morgan told Dezeen.

“The target for carbon-neutral homes by 2050 is too slow and design codes are only ever as good as the client and architect who interpret them,”.

“But I do welcome the commitment to good design; the involvement of local people in the planning process as early as possible; and the recognition of local services through a hopefully non-negotiable infrastructure levy,” added Morgan, who was given an OBE for services to the advocacy of design in the built environment.

Housing crisis caused by “structural inequalities”

The UK is currently in the grip of a housing crisis, with an estimated 8.4 million people living in unaffordable or insecure houses according to the National Housing Federation.

The possibility of scrapping section 106 – a legal agreement between a planning applicant and the planning authority to provide infrastructure to make an otherwise unacceptable planning application, acceptable – was floated in the paper.

The plans would turn the existing community infrastructure levy into a single tax based on floor space that would be paid by the developer to the local authority upon occupation. A discount would be available for including affordable homes in developments.

“While the government has identified a lack of affordable housing as a major problem, this isn’t an effective plan to deal with it,” Holland told Dezeen.

“The white paper blames the planning process for delays and blocks to housing development and therefore proposes deregulation as the answer,” he added.

“The housing crisis is really about structural inequalities between different areas of the UK. What we should be doing is addressing how to create jobs and places to live across the country as a whole.”

“Marginalisation of architects here is shocking”

The proposals also marginalise the opinion of architects, according to Holland.

“It is also very noticeable how absent architects and architecture is from government thinking,” he said.  “If you want to increase the quality of housing design in the UK then the marginalisation of architects here is shocking.”

RIBA president Jones agreed that the proposals missed the point, warning the changes could “lead to the creation of the next generation of slum housing”.

“The housing crisis isn’t just about numbers, and deregulation won’t solve it,” he said.

“If the government is serious about addressing the dominant position of large housebuilders and the lack of quality social housing, the secretary of state needs to make changes to the tax system, look at why land approved for development lies untouched for years, and give local authorities power and resource to promote and safeguard quality.”

The architecture community responded with similar energy last year when the government announced its commission into improving design quality. The Building Better, Building Beautiful final report eventually recommended the fast-track for beauty included in the Planning for the Future document.

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Apple accessories designed to fulfill every tech lovers dream: Part 2

With every new product that Apple launches, there is an equally interesting increased interest in the accessories that I can use to jazz up my imaginary setup! Take for example Apple’s latest 27-inch iMac – designated to be the biggest change Apple ever made in the iMac’s configuration under the hood. Now while I imagine buying me that sleek design, I’m wondering if the Kolude’s Keyboard that doubles as a hub will be the perfect accessory, or shall I look for something new? With Apple all set to launch the new ARM-based machines in the market, let’s start looking and picking the accessory of our choice to deck out the latest config they plan to hit us with. After all, the promise of cheaper prices and a 9-10 hour battery life might be the reason we need to trade in our older models once again!

Joyce Kang and C.O Design Lab’s Pod Case gives the Apple Watch a much-needed history lesson, introducing it to the ancestor that started the Apple craze. The watch’s screen roughly matches the screen size found in classic iPod Nanos, while its body is only a slight bit thicker. The Pod Case, made in silicone, slides right over the Apple Watch body, giving it a funky throwback, while also letting you use the watch as-is.

SuperCalla

Of all the cable-managing solutions I’ve seen in the near 30 years of my existence, SuperCalla’s solution seems the most compelling. I’ve seen thick cables, flat cables, coiled cables, woven cables, and even cable-holders, but nothing is as convincing as the video above. Say hello to the SuperCalla charging cable. It looks like most cables, except for that at certain intervals the SuperCalla cable has magnets around it. These magnets effortlessly organize your cables and keep them organized, thanks to the satisfying snap of magnetic attraction. The magnets allow you to easily open the cable out, using as much as necessary, therefore keeping your drawer, bag, and general workplace as neat as possible. Besides, I imagine they’re incredibly fun to fidget with too!

It seems that Stephen Chu may have made one of the most marvelous breakthroughs in the computer peripherals category. Say hello to the Kolude KD-K1, a sleek external keyboard with a pretty interesting twist. With circular keys that sit within a machined aluminum base giving it a neo-retro vibe, the Kolude KD-K1 keyboard is a visual treat with tactile scissor-switch keys that make it a great keyboard to type on too. Designed to be the Swiss-Army-Knife of keyboards, the Kolude KD-K1 makes sure you’ll never have to bend over and reach behind a CPU to plug a pen-drive in again.

Mokibo At nearly 1/4th the price of Apple’s own Magic Keyboard for the iPad Pro, the Mokibo Folio provides the same set of features in a portable, accessible, and universally compatible format. Designed to work with multiple devices, and with a foldable stand that lets you prop those devices up as you type, the Mokibo Folio is a QWERTY keyboard that also doubles up as an iPad case. Designed, however, with a touch-sensitive surface that sits under the entire right-half the keyboard’s key-surface, the Mokibo goes from keyboard to touch-board just simply by running your hand over the right-hand side of the keyboard’s surface, allowing you to swipe, pinch, and perform a wide variety of gestures.

This wireless charging system kit by Scosche is modular and expandable, you are now free from hours of untangling cables for each device because this one dock is a home-for-all. You’ll be happy to know that it just requires one power out and given its modular nature, it is portable so you can use it at home or at work. The BaseLynx charging kit is compatible with all iPhones, iPads, Apple Watches, Airpods, and even iPods – yes this station EXISTS and all us Apple fans are excited about giving our devices a resting spot as sleek as they are. It has many individual parts that you can choose and pick from to BYOB (Build Your Own BaseLynx). An interesting feature is the Vert charging module where you can charge three devices at once on the same base.

The designers at CURVED/Labs imagined what this bridge between the Airpods and the Homepod would look like. Taking very strong design cues from the Homepod, these smart headphones boast of large audio drivers that deliver spectacular sound, along with a touch-sensitive panel that lets you tap and swipe to access the headphone’s smart features. The headphones even pay tribute to the Homepod with the colored waveform-graphic found on the Homepod’s touch-panel and the faux-weave texture around it. I imagine the headphones also pack noise-canceling, as is expected with high-quality audio products, and from the looks of it, these concept headphones even come with a neat wireless charging dock/hanger. The Airpods do work with Android phones, so it’s safe to imagine that these headphones would too, but just like the Airpods, functionality would be extremely limited, and the touch panel wouldn’t be of much use.

AXS Technologies from Brooklyn, NY has created a new and innovative product that unifies all of your most important devices into one sleek system essentially making the AirPod’s native charging case obsolete. Power1 takes portability and functionality to a new level giving you a system that’s doubly useful because it doesn’t just charge and protect for your iPhone… it charges and protects your Airpods too and ensures they are always with you and ready for use. Designed as an evolution of traditional battery cases, Power1 not only holds an extra battery but also manages your Airpods like no other system. Armed with proprietary design, Power1 comes with two modes. One, where it charges your Airpods only (up to 30 times on a full battery), and a second mode that charges your Airpods as well as your phone, giving both gadgets full advantage of Power1’s 3000mAh internal battery.

Link keyboard

The designer Evan Stuart felt the need to create a truly effortless, delightful, and seamless user experience that went beyond beautiful aesthetics. Link is a one-stop-shop to keep devices charged, synced, and ‘linked’ together with as minimal cables and inconveniences as possible. The keyboard is a constant at everyone’s desk and therefore the peripheral devices were formed to work around it like modular accessories. The set includes the keyboard along with ’tiles’ which are the peripheral accessories. These tiles include a drawing tablet, wireless charging pads, a touchpad, a number pad, and a dial which is the most interesting of them all. “Pan around. Zoom. Select. Click. Clack. Rotate. The Dial instantly becomes your favorite digital input tool,” says the designer about including the playful accessory. All modules are battery operated and magnetically connect to the side of the keyboard to dock and recharge when low on charge before being reused again. It also comes equipped with NFC, Bluetooth, and wireless charging capabilities to make it the ultimate unifying hub. Less is more, and less is specifically one cable.

To help you understand why the OMNIA X Series is such a sensible piece of tech, unlike most plugs that are designed around their components, the OMNIA X Series is designed around the footprint of a power-socket. The power-socket is a standard format and the OMNIA X Series tries to limit its shape and size to that format, resulting in a plug that’s small because being small is just a sensible direction to design in. This allows the plug to fit into sockets and strips (even over-crowded ones) without really blocking or interfering with other plugs/switches around it. The OMNIA X Series, despite its size, comes in three variants with 30W and 18W power delivery and the ability to quick-charge your Android and Apple devices with ease. It even packs foldable pins, allowing you to easily carry your charging adapter with you everywhere you go in your backpack or even your pocket.

Like all of Satechi’s products, the USB-C Magnetic Charging Dock comes with Apple-certified MFI charging, and works across all generations of the Apple Watch. The dock plugs right into the side of the iPad Pro or the MacBook Pro, although you could just as easily use it with any power-bank too. The sleek aluminum design does a pretty good job of blending in with Apple’s design language, while inbuilt magnets securely hold onto your watch as it charges, allowing you to dock your iPad on a stand without worrying about the watch slipping or falling off. Neat, eh? Maybe you could even use it as a small extended display too, running a timer, your clock, or the weather app right beside your screen as you work or browse the web!

Check out more innovative Apple accessories in the first part of this series!

Linear brick wall conceals earthy and tactile interiors of Devon Passivhaus

Devon Passivhaus by McLean Quinlan

A linear red-brick wall obscures the textured interiors and art-filled courtyard hidden inside McLean Quinlan‘s low-rise Passivhaus home in Devon, UK.

The energy-efficient dwelling, aptly named Devon Passivhaus, nestles into a sloped walled garden that was once owned by an old English country house that fell into a state of disrepair.

In an effort to celebrate and give prominence to this rural setting, McLean Quinlan‘s design is deliberately pared-back with “simple and clean” forms and materials that are modelled on the old garden wall.

Devon Passivhaus by McLean Quinlan

“The land has formed part of the grounds of a large country house for over 300 years as an orchard abutting large walled gardens,” McLean Quinlan told Dezeen. “The footprint and walls of the original garden inform the design of the house.”

“Our client is a keen gardener who is undertaking the huge task of restoring the gardens to their former glory, the materials were chosen to ensure the building feels connected to the garden that inspired it.”

Devon Passivhaus by McLean Quinlan

The owners of Devon Passivhaus commissioned McLean Quinlan to build them a “home for life” with barn-like rooms and vaulted spaces, as their old residence no longer served their needs.

However, the rural setting of the site demanded a more unique approach tailored to the site in order to meet the criteria of Paragraph 79 – a clause of the UK’s planning policy that only allows “exceptional and innovative” new-build homes in the countryside.

Devon Passivhaus by McLean Quinlan

“The clients came to us to build a ‘home for life’, anticipating vaulted spaces and barn-like rooms but had to adapt their original aspirations to achieve planning under the exacting criteria of Paragraph 79,” said the studio.

“The design was led by the aim of building an outstanding and innovative house in the context of a historic walled garden,” it continued. “It was to be simple and clean and was kept low rise to link it back to the garden architecture that informed the design.”

Devon Passivhaus by McLean Quinlan

From the approach, Devon Passivhaus’ brick facade is disrupted only by an oriel window and discrete front door that is modelled on small gate openings typically found in walled gardens.

This brickwork extends out from the edges of the house to hide its other facades, which are wrapped by glass and dark render intended to “recede visually” into the garden.

Devon Passivhaus by McLean Quinlan

The building’s envelope performs to the highly energy-efficient Passivhaus standard, achieved using substantial amounts of insulation and triple-glazing throughout, which ensures stable inside temperatures and high air quality.

It is also fitted with air source heating, a heat recovery system, solar power and battery storage, which work collectively to provide over 100 per cent of the required energy for the home and an excess of approximately 40 per cent that is fed back into the grid.

Devon Passivhaus by McLean Quinlan

Inside, Devon Passivhaus comprises an open plan living room and kitchen, alongside a central courtyard, library and four bedrooms. A hidden staircase in the living area leads down into a basement level where there is a large study.

Like its facade, the interiors are designed to have a strong connection to the surrounding gardens, so the rooms are all positioned around the home’s perimeter to look outwards.

Devon Passivhaus by McLean Quinlan

The glass-roofed courtyard forms the heart of the house and is intended for use as a winter garden. It also doubles as a gallery for the client’s collection of ceramics and introduces natural light in the depths of the dwelling.

Material finishes throughout are earthy and tactile, helping to create a “serene” environment and connect the home to the garden further. This includes reclaimed textured terracotta tiles and rough sawn oak flooring, teamed with clay plaster walls and charred wood cabinetry.

Devon Passivhaus by McLean Quinlan

McLean Quinlan is a British architecture firm headed up by mother and daughter duo Fiona McLean and Kate Quinlan, alongside Alastair Bowden. It has offices in London and Winchester.

Other recent projects by the studio include a stone house in Jackson, Wyoming, which is modelled on a nearby 19th-century log cabin, and another home in Devon with walls of weathered stone and timber.

Photography and videography by Jim Stephenson.

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Pictures of the Water Lily Harvest by Trung Huy Pham

Chaque année, lorsque le delta du Mékong est inondé, les habitants rassemblent des hordes de nénuphars à longues tiges dans les rizières couvertes d’eau. Le photographe Trung Huy Pham a récemment capturé la récolte annuelle dans une série d’images saisissantes prises dans les provinces de Long An et An Giang au Vietnam. Il photographie les fermiers portant des chapeaux canoniques alors qu’ils ramassent les fleurs qui sont souvent ensuite utilisées comme décoration. Les nénuphars rose tourbillonnent dans l’eau, en formant des silhouettes sinueuses dans l’eau, comme des tableaux dansants.





LOGE Camp’s Five Fetching Locations Encourage Outdoor Exploration

At Oregon, Washington, California and Colorado properties, guests benefit from proximity to natural wonders

Over the past few years in particular, hotels and other hospitality outlets have ramped up their hands-on approach to pleasing guests with unique amenities, creature comforts and a sense of participating in a lifestyle. With the hospitality group LOGE (which stands for live outside, go explore), lifestyle is the goal but all five pared-back properties are built around the understanding that the US has stunning outdoor destinations that people want to enjoy easily. Since 2016, LOGE has acquired motels, hostels, lodges and campsites in close proximity to natural wonders and they’ve been enhancing the community aspects and outdoor areas of each, while bringing a minimal design edge to the overall experience (and providing appropriate gear rental). For the dedicated adventurer, the road trip traveler or even the casual surfer/hiker/climber, each of the LOGE properties respect that you do not intend to spend that much time indoors.

LOGE CEO and co-founder Johannes Ariens grew up in the wilds of Washington’s lush Olympic Peninsula. His childhood was spent driving up and down the 101 with his family—often enjoying the outdoors. An avid outdoorsmen, Ariens would first climb at Smith Rock, right near Bend, Oregon—where he established a LOGE property. In fact, the LOGE properties were first scouted around the idea of driving from his home in Seattle to pursue outdoor activities.

“I think that the progressions of where our locations landed was akin to that,” he tells us. “In these secondary markets, there isn’t really a place for people to come together in a way that’s priced for frequency—for those who want to be able to use the property only to get back outdoors again and again. That’s how the first property came to be—Westport, I was driving there 15 to 20 times a year from Seattle.” This coastal property caters not only to surfers and kayakers, but all who cherish time in fresh air.

“There aren’t many companies that serve as well-priced lifestyle brands in these areas,” Ariens continues. “Many think of themselves more as luxury or mid-market lodging. How can they be a lifestyle brand when they have a consumer class changing their spending habits to fit into their experiences? We are going for frequency and building an ongoing relationship. We want to be affordable and accessible to a lot of people.”

He adds, “The markets we go into, we have to completely change how we address operations and dive into what consumers perception of value is.” He notes that travelers going on a mountain biking trip don’t necessarily want to stay in a place with a spa—which, for a hotel, is an amenity that leads only to partial revenue and high operating costs that often have to be supplemented from revenue elsewhere. LOGE caters to the traveler who just wants to go mountain biking.

“I’d rather take one or two more trips than have that spa option,” he says of his own travel desires. He isn’t alone. Though he adds, “I do want to have a place on the property that’s fun to hang out. So we realized we could put a fire pit out there and it can be nice and social, but it does not need to be luxury. It can be a place where people come together and eat and drink.”

The second LOGE property to be developed sits in Leavenworth, Washington—roughly two hours east of Seattle, in the central Cascade Mountains. It’s an enchanted destination, centered around rock climbing. “I was doing 10 to 20 trips a year there and would generally sleep in the back of my truck,” Ariens says. What he felt it lacked was a social setting. “At the end of each trip, I would go out to a restaurant but there was no central place to share stories and find other solo travelers to recreate with. I wanted to find my people. I was looking for familiarity.”

Bend was the third LOGE location. “It just makes sense,” Ariens says. “It’s an all-around recreation location, but it has not blown up into a resort town. We then started working our way south for the fourth property, Mt Shasta, an oddball kind of unique place that is, to a certain degree, a misunderstood gem. It’s one of the energy centers in the US, like Sedona. There’s a lot of spiritual tourism. It’s breathtaking.” All of these factors—as well as its remote but affordable identity and rugged terrain, populated with waterfalls and natural springs—led to interest.

Finally, LOGE opened in Breckinridge. Getting to Colorado was a big deal for the small team—and they intend to pursue more locations there, as well as in California, though Ariens admits they’ve already grown quickly. “Five locations from zero in a few years is really intense. With Covid-19 we are stabilizing the company in a significant manner—from a fully remote check-in and attention to all exterior corridors.” But he admits that, with their focus on the outdoors, they “couldn’t be better positioned to help travelers through this.”

Though each destination is so different, the LOGE team does infuse all of their properties with the same sense of familiarity, altogether making them places travelers do want to return, even if only for a brief night of rest.

Images courtesy of LOGE

Glossy Mini Vase

Bulbous and bright, these glossy mini vases from Rituals and Ceremony (founded by Sarah Williams and located in NYC’s Crown Heights) add a splash of color to any room. Standing just under five inches tall, they come in six colors that look especially cheerful when mixed and matched. These porcelain vessels are also available in matte pastel hues for those seeking a softer touch.