Remembering Robert Pirsig, Author of 'Zen and the Art of Motorcycle Maintenance'

Robert Pirsig didn’t set out in life to change American pop philosophy, or to inspire designers, yet he certainly accomplished both. The writer, mechanic, tinkerer, and philosophizer passed away this week at the age of 88, but he leaves us with a classic text on mindfulness, process and observation. His immensely popular book Zen and the Art of Motorcycle Maintenance was a mechanically minded adventure story about a motorcycle tour with his son, but the layers of philosophical questions inside are still useful at any age or level of motorcycle-interest. 

Rejected by over 100 publishers before being picked up in 1974, it’s also a case study in dedication to a project. In the decades since it’s inspired innumerable copycats, literary responses, tattoos, mechanics, and critical thinkers. 

Most obituary pieces have focused on Pirsig’s early high school graduation and army recruitment, where he encountered Eastern philosophy in the service, or his later adventures navigating a sailboat across the ocean in the days before GPS. But I’d argue that his interim years bouncing between menial and mechanical jobs, technical writing and treatment for mental health were just as formative, rooting his high fallutin thinking in utterly concrete experience. 

While it can drift into pure narrative, mechanical musing, or deeply navel-gazing philosophical critique of belief systems, Zen and the Art… blends the three in such a way that even the most esoteric moments carry a glint of the relatable. Here are a few choice quotes from a book about nearly everything, with particular savor for design thinkers.

On committing to an effort:

“The pencil is mightier than the pen.”

“Of the value traps, the most widespread and pernicious is value rigidity. This is an inability to revalue what one sees because of commitment to previous values. In motorcycle maintenance, you MUST rediscover what you do as you go. Rigid values makes this impossible.”

On testing and perception: 

“The material object of observation, the bicycle or rotisserie, can’t be right or wrong. Molecules are molecules. They don’t have any ethical codes to follow except those people give them. The test of the machine is the satisfaction it gives you. There isn’t any other test. If the machine produces tranquility it’s right. If it disturbs you it’s wrong until either the machine or your mind is changed. The test of the machine’s always your own mind. There isn’t any other test.”

“The real purpose of the scientific method is to make sure nature hasn’t misled you into thinking you know something you actually don’t know.”

Conversely, on the intangibility of “quality”:

“Quality . . . you know what it is, yet you don’t know what it is. But that’s self-contradictory. But some things are better than others, that is, they have more quality. But when you try to say what the quality is, apart from the things that have it, it all goes poof! There’s nothing to talk about. But if you can’t say what Quality is, how do you know what it is, or how do you know that it even exists? If no one knows what it is, then for all practical purposes it doesn’t exist at all. But for all practical purposes it really does exist.”

On perspective:

“We take a handful of sand from the endless landscape of awareness around us and call that handful of sand the world.”

On systems thinking:

 “There is a perennial classical question that asks which part of the motorcycle, which grain of sand in which pile, is the Buddha. Obviously to ask that question is to look in the wrong direction, for the Buddha is everywhere. But just as obviously to ask the question is to look in the right direction, for the Buddha is everywhere.”

On the basis for good work:

“The place to improve the world is first in one’s own heart and head and hands, and then work outward from there.”

“The way to see what looks good and understand the reasons it looks good, and to be at one with this goodness as the work proceeds, is to cultivate an inner quietness, a peace of mind so that goodness can shine through.”

“To the untrained eye ego-climbing and selfless climbing may appear identical. Both kinds of climbers place one foot in front of the other. Both breathe in and out at the same rate. Both stop when tired. Both go forward when rested. But what a difference! The ego-climber is like an instrument that’s out of adjustment. He puts his foot down an instant too soon or too late. He’s likely to miss a beautiful passage of sunlight through the trees. He goes on when the sloppiness of his step shows he’s tired. He rests at odd times. He looks up the trail trying to see what’s ahead even when he knows what’s ahead because he just looked a second before. He goes too fast or too slow for the conditions and when he talks his talk is forever about somewhere else, something else. He’s here but he’s not here. He rejects the here, he’s unhappy with it, wants to be farther up the trail but when he gets there will be just as unhappy because then *it* will be “here”. What he’s looking for, what he wants, is all around him, but he doesn’t want that because it *is* all around him. Every step’s an effort, both physically and spiritually, because he imagines his goal to be external and distant.”

“Anxiety, the next gumption trap, is sort of the opposite of ego. You’re so sure you’ll do everything wrong you’re afraid to do anything at all. Often this, rather than “laziness” is the real reason you find it hard to get started”

On resistance and new technology:

“This condemnation of technology is ingratitude, that’s what it is. Blind alley, though. If someone’s ungrateful and you tell him he’s ungrateful, okay, you’ve called him a name. You haven’t solved anything.”

These days Zen and the Art… clearly carries a western and male perspective, often dated, but the questions posed are worth holding onto, perhaps especially when they call the author’s own voice into question. Isn’t that where our critical breakthroughs usually come from?

Introducing Volcan De Mi Tierra Tequila: A new super-premium spirit invoking the volcanic soil its agave grows in

Introducing Volcan De Mi Tierra Tequila


For two and a half years Moët Hennessy has been secretly developing their first-ever tequila. An organization that counts some of the world’s most prestigious alcohol brands in its roster—Ruinart, Glenmorangie, Belvedere and more—could have easily……

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The New Way to Display Art!

It seems unusual that the world’s most renowned vodka brand Absolut would create a product to help hang art on your wall. However, Absolut has always been heavily invested in the arts. Multiple times every year, it invites artists to collaborate and design bottle artwork for new flavors all around the world. An initiative by the brand, Absolut Art went on to become the world’s leading online platform allowing clients to discover and purchase limited-edition pieces from artists around the world. It comes as no surprise that Absolut would move onto bigger things, like solving each and every art lover’s biggest problem. Displaying the art beautifully.

You could either hammer nails and hooks into the wall, or use Blu tack, but no solution is as elegant, fast, and accommodating as the Absolut Art HangSmart. It just sticks to the wall using an adhesive that’s powerful yet doesn’t damage your wall. The HangSmart allows you to level your artwork, and adjust its placement by moving it upwards/downwards or left/right AFTER you’ve hung your painting. Easily describable as art behind the art, the HangSmart is a clever work of product design, allowing people to simply decorate their homes with lightning speed and ease. Art frames can simply be plugged onto the HangSmart with a click and pushed and pulled to fit perfectly into the desired composition. Plus, gone are the days when you would require destroying your wall, only to cover it up with art. No screws, no measuring tapes, no hammers, no leveling gauges, and no power tools. The HangSmart is the most elegant way to showcase your art!

Designers: Nahema Metha & Marcus Lado

BUY IT HERE: $24.00 $49.00 First 500 backers get a limited edition artwork!

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Ferrari design team creates Cockpit office chair for Poltrona Frau

Ferrari‘s design team has created an office chair for Italian brand Poltrona Frau that resembles the driver’s seat of a sports car.

Shown at Milan design week, the Cockpit chair comes in two versions – the President, which features a higher backrest based on racing seats, and the Executive, which is more scoop-shaped and has a lower support.

The process was headed up by Ferarri’s head of design Flavio Manzoni, who oversees all aspects of design for the brand’s cars, including bodywork and interior trims.

Both chairs have been designed to envelop the body which, according to Poltrona Frau, captures the “excitement, speed and dynamism” of being behind the wheel.

Ferrari and Poltrona Frau chair

The sports car reference is further emphasised in the addition of a single stripe down the centre of the President chair, as well as the upholstering materials – which are same as those found in Ferrari‘s cars.

Its cast aluminium spoked base is also a nod to mechanisms found in steering wheels.

Ferrari and Poltrona Frau chair

“The idea that Ferrari proposed to us was to bring the emotions that one feels while driving a Ferrari car into a seat that could fit a working environment,” Poltrona Frau general manager Nicola Coropulis told Dezeen.

Ferrari and Poltrona Frau chair

“The choice of a chair was quite natural,” added Coropulis. “We avoided just putting some wheels under a Ferrari car seat, and we created an object that is unique on its own.”

Poltrona Frau is no stranger to big-name collaborations, having previously released furniture by fashion designer Alexander Wang, and created a system of seating with the late Zaha Hadid.

Ferrari and Poltrona Frau chair

Milan design week saw several high profile brands unveil new furniture, with Sawaya & Moroni showing a mushroom-like chair created by Ma Yansong and Cassina releasing a “programmable” stool designed by Carlo Ratti.

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An Eccentric Electric Wire Lamp!

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The very thing that delivers electricity to this lamp, is what makes this lamp! The unusual use of electrical wiring as a design element is what makes the Coil Lamp such an unusual beauty.

Simply using two intersecting pieces of laser cut acrylic as its framework, the 100ft extension wire coils around this framework, becoming the lamp itself! “This simple transformation elevates the status of the humble extension cord to the realm of domestic design” says designer Craighton Berman.

The Coil Lamp is a permanent exhibit at the Art Institute of Chicago and can be purchased below. However, if you’re looking to buy the DIY version to build on your own, you can get one for a cheaper price right here! It comes without the 100ft extension, allowing you to choose your own colored wire!

Designer: Craighton Berman Studio

BUY IT HERE: $199 (Fully Assembled)

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Design Job: Design the Future! 3M is Seeking an Industrial Designer in Maplewood, MN

At 3M, we apply science in collaborative ways to improve lives daily. With $30 billion in sales, our 90,000 employees connect with customers all around the world. 3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage

View the full design job here

Dekleva Gregorič Arhitekti builds wooden house with chimney-shaped skylight

In a play on Slovenia’s traditional wooden barns, Dekleva Gregorič Arhitekti has extruded the shape of a chimney along the top of this house to create a continuous skylight.

Chimney House by Dekleva Gregoric Architects

Ljubljana studio Dekleva Gregorič Arhitekti designed the 830-square-metre Chimney House for a couple living in the Slovenian town Logatec.

Chimney House by Dekleva Gregoric Architects

Clad in oiled larch panels, the gabled residence bears many similarities to local wooden barns. But the volume that pops up and runs along the ridge of the roof offers a distinguishing shape, that is also intended to reference the neighbouring 16th-century church.

Chimney House by Dekleva Gregoric Architects

“The new, distinctive volumetric identity moves deliberately away from its vernacular neighbour and curiously associates with the nearby 16th-century church creating a dialogue between the two,” said the studio, whose other projects include a take on a traditional Slovenian cottage.

Chimney House by Dekleva Gregoric Architects

The architects created the shape by extending the chimney from the stove at the centre of the residence along the top. It is fitted with a long window at the top, which brings natural light into the living spaces and offers a dramatic view of the sky.

Chimney House by Dekleva Gregoric Architects

“The ridge of the roof is pushed apart creating a continuous skylight running throughout the house’s linear volume and providing top light for all the crucial spaces,” they continued.

Inside, the chimney of the wooden stove is encased by a wide volume clad in blackened metal that forms the dominating feature of the open-plan kitchen and dining room.

Chimney House by Dekleva Gregoric Architects

This black volume, which extends into the rear space, also houses the bathroom. It acts as a partition between two sets of staircases – one leads to master bedroom on the upper level, while the other to a second bedroom in the basement.

Chimney House by Dekleva Gregoric Architects

Windows in a variety sizes are cut into the thick walls, creating wide ledges for storage and seating nooks for observing the views.

Chimney House by Dekleva Gregoric Architects

All the walls and floors of the residence are lined with oiled oak, while the pitched ceiling is covered in board-marked reinforced concrete from which black pendants hang down.

Chimney House by Dekleva Gregoric Architects

Dekleva Gregorič Arhitekti was founded in 2003 by architects Aljoša Dekleva and Tina Gregorič.

Other projects by the studio include the Slovenian Pavilion at the last Venice Architecture Biennale and a metal-recycling plant.

Photography is by Flavio Coddou.


Project credits:

Architects: Dekleva Gregoric Architects
Project team: Aljoša Dekleva, Tina Gregorič, Vid Zabel and Primož Boršič

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Increase Your Brand Profile With Search Engine Marketing (SEM)

Be sure to check back in for Part II of this series – an introduction to implementing your own campaign.

When consumers decide they’re in need of, or curious about, a product or service they intuitively head to a search engine. Trillions of Google searches happen every year.

Those queries represent opportunities to attract potential customers to your site.

Search engine optimization (SEO) can help increase the ranking of your site without spending money, but search engines often enhance and alter their ranking criteria, making it difficult to maintain your rankings.

So how else can you promote your brand and drive new visitors to your siteincrease your site traffic? With search engine marketing (SEM).

It’s the yin to SEO’s yang. While not free, it is a great low cost solution to help you enhance your brand’s profile and connect with customers at the right moment. And it’s something anybody can do on their own.

Search Engine Marketing

SEM is the practice of marketing through paid advertisements that appear on relevant search engine results pages and websites. These ads can have different formats and are paid for through a bidding process.

Think of it this way, before the internet, popcorn ads weren’t everywhere. People saw physical ads for the snack in the movie theater, when they were hungry and thinking about getting something to eat.

The ads were provided where people were, when they wanted food, and where they had access to buy popcorn. SEM does this on the internet.

Your ads won’t be just anywhere, they’ll be placed in front of people who are considering your type of product or service, who live near your company and who want to buy what you sell.

You can even choose which search engines to use and where/when you want your ads are displayed so that you can best reach your audience using your style of advertising.

Search Advertising

Let’s start with an example. Say your potential customer needs some writing done. When they search, Google will display results and ads from businesses that are relevant to the query phrase.

Professional writers advertising their services, are able to extend the reach of their online brand and appear right in front of the eyes of people searching for their services.

This is something that isn’t as easily achievable with simply implementing a SEO strategy.

Display advertising

Display ads aren’t found in search results, instead they can be seen on websites and mobile apps and can feature interactive formats of images, videos or even animations to engage the user.

You can choose to be strategic too, putting your message only in front of the people who are most likely to be your potential customers.

This is done by customizing your ad placements to a specific geographic location or when someone is watching a related video on YouTube, or browsing the web in a specific language.

There are many display advertising platforms that you can use, with Google Display Network being the largest one; Google claims that their display network sites reach over 90% of Internet users worldwide.

How much does SEM cost?

This depends on your budget and how you want to use SEM to work for you. You can mix and match different SEM strategies to make the best out of your advertising budget.

If the goal is awareness and you may just be interested in people seeing your ad, then you want to focus on cost per impression (CPM).

If you’re priority is website traffic, cost per click (CPC) could be the best metric.

If your goal is to increase lead calls or transactions, then you can use cost per acquisition (CPA) to optimize the campaign based on actual conversions.

CPC is the most popular metric used for SEM bidding. The average CPC in Google AdWords is between $1 to $2 on the search network. The average CPC on the Display Network is under $1.

Who can use SEM?

Anyone. Access to SEM tools is usually free and search engines provide tools to easily setup and manage ads right from your computer.

Google has AdWords, Bing has AdCenter, and Yahoo! has its Yahoo! Advertising too. Third party platforms can also be used to manage ads in more than one publisher.

You simply pay for the viewed and clicked advertisements, based on how you setup the process (which this industry calls a “campaign”).

If you are interested in raising your online profile, driving  brand awareness and increasing sales, our course: SEM and Google AdWords can help you understand how to use this technology to reach your online goals.

The post Increase Your Brand Profile With Search Engine Marketing (SEM) appeared first on Mediabistro.

Buy: "Busy" Necklace




When you just want to be left alone, Goldeen’s “Busy” necklace says it so you don’t have to. Ideal for Monday mornings (or any time, really), this gold-plated accessory makes your feelings clear. On an 18-inch brass rope chain, the letters are solid……

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Carl Hansen & Son builds faux apartment to explore how furniture makes a home

Danish homeware brand Carl Hansen & Son built a mock apartment featuring rich colours and mid-century furniture for its Salone del Mobile installation during Milan design week.

Called Milan Home, the set was designed to explore what makes a space liveable, and the role furniture plays in transforming a domestic environment into a sanctuary.

The brand reconsidered the role of different rooms, in response to the way occupants’ needs have changed in recent years – for example, it placed the kitchen at the heart of the home, rather than hidden away, to highlight its newfound importance.

Carl Hansen apartment

Designed as a gathering place for the entire family, a “lived-in” room sat adjacent to an open-plan dining area, to encourage communal dining. Cabinets were made from dark wood, while the nearby dining table was paired with mismatched chairs.

Carl Hansen apartment

“This newly important space for dwelling inspires the desire to surround ourselves with beautiful and enriching materials that add to our social encounters – a feast for all senses,” said Carl Hansen & Son.

Carl Hansen apartment

A separate dining room, placed next door, was intended for special gatherings. The space featured more formal details such as walnut panelling, and a dining table that seats six.

The brand chose wood and incorporated pieces with rounded forms and low backs, to keep the room from feeling “stiff” and unwelcoming.

Carl Hansen apartment

The installation also challenged ideas of the study as an impenetrable “fortress”, by making it a passage between two rooms. The brand’s PK desk served as a workstation, and nearby leather seating offered a place for home workers to relax.

Carl Hansen apartment

In the bathroom, dark tiles were contrasted by pale pink – a hue that dominated Milan this year.

Carl Hansen apartment

The colour was repeated in the living room, along with contrasting shades of blue, red, purple and grey, inspired by 1930s architecture.

The room also boasted an angular fireplace, intended as an homage to Modernist architect Poul Henningesen.

Carl Hansen apartment

“Once upon a time, there could be no home or life without a fire,” said the company. “This symbolism of the fireplace is a strong identifier of home and creates warmth and atmosphere – almost like the Danish hygge.”

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The late Carl Hansen founded his furniture workshop in Odense, Denmark, in 1908. The company found international fame in the 1940s for manufacturing the designs of Danish furniture legend Hans J Wegner, designer of the iconic Wishbone Chair.

Today the company produced reissues from many prolific mid-century designers. As well as Wegner, it has released works by Poul Kjærholm and Frits Henningsen.

The post Carl Hansen & Son builds faux apartment to explore how furniture makes a home appeared first on Dezeen.