Hasta La Ideas

Refuge, the UK domestic violence charity, yesterday ran a clever stunt campaign during an episode of ITV daytime chat show Loose Women. The campaign is our Ad of the Week.

Created by BBH London, the stunt appeared to be a normal segment of the show. It showed Jamelia, a celebrity panelist on Loose Women, talking directly to camera, in a style typical to the show, about her experiences in the past in an abusive relationship. As she relayed her story, the camera slowly panned backwards, so that the singer became increasingly isolated. By the time the section ended, it showed Jamelia entirely alone in the empty studio before the hashtag #youarenotalone appeared on screen, alongside the Refuge web address. The show then cut to an ad break. The campaign is shown below:

The stunt is a clever way of spreading Refuge’s message to a relevant audience. By playing with the show’s normal format, it is likely to have attracted the attention of viewers in a way a typical commercial may not, plus Jamelia’s literal isolation on screen is a simple yet powerful visual message. Its effectiveness was obvious with a strong and immediate reaction on social media, and when the show returned after the ad break, its message was further emphasised by a discussion about domestic violence with the full Loose Women cast and Sandra Horley, CEO of Refuge.

This is not the first time Refuge and BBH has experimented with unusual approaches in its ads. In 2012, the charity created a powerful film featuring YouTube star and make up artist Lauren Luke, who offered tips on how to cover up bruising.

Credits:
Agency: BBH
Creatives: Jack Smedley, George Hackforth-Jones
Creative director: Caroline Pay
Social engagement director: Alex Walker-Sage
Photographer: Tom van Schelven, Making Pictures
Digital design lead: Simon Parmegianni
Motion graphics: Vinny Olimpio

Instructables user Robb Godshaw and wrdwise has made a wooden treadmill desk shaped like a giant..(Read…)

News: structural work has completed on the Museum of Biodiversity in Panama – the first building in Latin America designed by Frank Gehry – ahead of its official opening in October (+ slideshow).

Occupying a site on the Amador Casueway at the entrance to the Panama Canal, the 4,000 square metre Biomuseo by Frank Gehry includes eight galleries, space for temporary exhibitions, a shop and a cafe.

The colourful design is intended to represent the narrow land mass now known as Panama rising out of the sea to unite the drifting continents of north and south America three million years ago.

A 2.4-hectare botanical park surrounding the building also hosts a series of outdoor exhibits.

“This has been a very personal project for me,” said Gehry. “I feel close ties to the people of Panama, and I believe strongly that we should all be trying to conserve biodiversity, which is threatened everywhere.”

Gehry, who is best known for his sculptural cultural buildings including the Walt Disney Concert Hall in Los Angeles and the Guggenheim Bilbao is Spain, created a public outdoor atrium on the first floor as the centre piece of the design.

This atrium is covered by a series of angular metal canopies that vary in shape and are painted in bright colours.

“The canopies recall a local vernacular of tin roofs and colorful buildings and evoke Panamá’s spectacular Neotropical habitat, meanwhile offering protection from the area’s frequent wind-driven rains,” said the museum in a statement. “The atrium level offers extended views to the Canal and to Panamá City.”

An outdoor exhibition space underneath this atrium connects the two main wings of the building.

Multidisciplinary designer Bruce Mau has designed the exhibitions, developed in collaboration with the Smithsonian Institute and the University of Panama, which focus on Panama’s role in changing the biodiversity of the Americas and the climate of the rest of the planet.

Moving through the eight gallery spaces, visitors will be able to experience immersive installations before emerging into the botanic garden, which is also publicly accessible for local residents.

The project was funded by the Amador Foundation, a charitable organisation created by residents of Panama to promote the country’s history and protect its environment. The site was donated by the Panama government.

A ceremonial dedication for the building will take place on 30 September, ahead of the public opening on 2 October.

“We are deeply grateful to Frank Gehry and his collaborator in design, Bruce Mau, for giving us a museum that so beautifully and effectively expresses the mission of Biomuseo,” said the museum’s director Victor Cucalón Imbert. “Thanks to this extraordinary project, we know that Biomuseo can become a cultural and eco-tourism destination, as well as a symbol of global concern for the environment and for conservation, enabling us to send our message throughout the world.”

Photography is courtesy of Biomuseo.

The post Frank Gehry’s Biomuseo in Panama
prepares to open appeared first on Dezeen.

Today is your final opportunity to enter the Creative Review Photography Annual 2014, with the chance to showcase your best photographic work from the last year and benefit from more exposure than ever before. Entries close at midnight!

The entry showcase is now live! It’s not too late to join them and present your work online, which will then be promoted to a vast creative community across www.creativereview.co.uk (of 200,000) and our social media channels (of over 1 million people).

A gallery showcase will also be taking place for the first time, from 12th-13th November, with a selection of work chosen to be displayed in front of over 4000 marketing and creative professionals at the Festival of Marketing 2014.

Plus, the beautiful CR Photography annual double issue will be out in December, in print and for iPad, showcasing your work in front of a core audience of creative studios and art directors.

Entry only costs £60 and will position you as a creative leader in your field so submit your best work from the past year before midnight tonight and ensure you are in the running to appear in the CR Photography Annual 2014.

Don’t forget, this year we are introducing categories to celebrate not just the photographers themselves, but also the art directors and commissioners of photography, including ad agencies, magazines, publishers, stock libraries and fashion brands, with the winning work shown in context of their layouts, pages, covers, and so on.

We are also introducing a category to celebrate the best images commissioned by image libraries to help set standards in this important creative sector. Details of all the categories here.

We are also pleased to announced this year’s judges who include: Jessica Crombie, head of visual creative at Save the Children; Sarah Douglas, creative director at Wallpaper*; Gemma Fletcher, senior art director at Getty Images; Sarah Thomson, head of art production at Fallon London; Daniel Moorey, head of print at Adam&EveDDB; and Alan Wilson Senior Art Director and AMV.BBDO

Email here for an specific queries regarding the Photography Annual 2014.

Don’t miss out, enter today!

An elevated concrete tunnel provides the entrance to this house in Cuernavaca, Mexico, created by local architecture studio ATP in a converted colonial-style annex (+ slideshow).

The Mexican studio was tasked with restoring a series of 70-year-old out buildings in the grounds of a larger house, to provide a home for a young historian.

Originally a series of small rooms for domestic staff surrounding a first-floor terrace, the building’s walls were torn down by the architects to maximise space, creating an open-plan home named Leyva 506 with a central courtyard sheltered beneath two plywood canopies.

ATP’s biggest intervention was to add a concrete walkway that bursts through the original stone facade. A door underneath leads up into this space, creating a grand entrance to the residence.

The new walkway spans the southern edge of the property, creating a viewing deck overlooking the gardens to the west of the building. A net can be rolled over its front to prevent mosquitos from entering.

To accentuate the length of the corridor, the architects also added a strip of lighting running along the skirting of the wall.

The removal of existing partitions allowed the architects to open the interior up to the elements. A set of steel folding doors separate the kitchen and living space from a central patio and have been painted red – the original colour of the wall opposite.

“The main request was to have a large multifunctional space that could be opened to the outside,” architect Lilian Rebello told Dezeen. “The objective was to cover all specified necessities, taking full advantage of the existing building.”

The east side of the site was repurposed to create a multi-use work space for the client, screened behind a low glazed partition.

Bespoke shelving and storage was fitted around the original windows to house a library, and to include hidden desks and flexible work spaces for the client.

The remaining spaces provide a bedroom and bathroom on the north side of the living area.

ATP used simple materials in order to be sensitive to the heritage of the property. Brick walls were white washed, while untreated plywood was used for the ceiling and furniture to add warmth to the conversion.

For the floor, the architects used colourful tiles that add yellow tones to the interior. “We used pressed mosaics – a tile that was introduced to Mexico at the time of the Spanish colonisation,” said Rebello.

“In the state of Morelos, local craftsmen made a variation to the original system that does not use a mould and the drawing of the tiles is made by hand, which makes it a unique, organic and handmade piece,” she said

Strips of polished concrete separate these tiled surfaces from the outdoor areas, while a mixture of antique and contemporary furniture finishes the space.

Another plywood canopy was installed at the rear of the property. Clerestory windows just below ventilate the apartment and bring natural light in from the east.

Photography is by Louis Gordoa.

Project credits:

Architectural design: APT arquitectura – Lilian Rebollo Uribe, Edgar Saúl Bahena Cruz
Renders: Edgar Saúl Bahena Cruz
Construction: APT arquitectura, Vicente Barragán Hernández

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stone wall at Leyva 506 house by ATP appeared first on Dezeen.