Question is, do you want to focus on having a great time skiing the slopes or do you want to get distracted with unnecessary photography setups? Sony EVOFLOW Concept Camera is the ideal solution if your focus is on good times. Just strap it on and take the plunge… the rest the cam will do for you.
Designer: Romain Guillame
– Yanko Design Timeless Designs – Explore wonderful concepts from around the world! Shop CKIE – We are more than just concepts. See what’s hot at the CKIE store by Yanko Design! (Sporty Evoflow was originally posted on Yanko Design)
The Mayor of London has launched a campaign to promote the city’s menswear industry showcasing iconic fashion looks invented in Britain.
Brogues, tartan and the three piece suit feature in Tube posters advertising London as ‘the home of menswear’. The campaign was launched to coincide with London Collections’ men’s fashion week and aims to highlight the industry’s contribution to the UK economy while helping promote independent labels based in the city, says creative director Tom Lancaster.
Images were shot in and around Smithfield Market and at Beppe’s café in East London by street photographer Jonathan Daniel Pryce. “Our brief was to find a way to communicate the cultural ambition of being ‘the home of menswear’ with making a creative industry story about menswear attractive to real Londoners,” explains Lancaster.
“To do that, we put clothes in everyday settings – on the street, in a café – to make them accessible rather than nice. The overall tone was London shown in a real light, with models that look like real Londoners, but with a premium finish to show clothes in their best light,” he adds.
The campaign builds on a heritage map Lancaster worked on with the British Fashion Council, GQ and the Museum of London in 2013 which identifies ten famous styles invented in Britain and made famous by London designers or public figures: Vivienne Westwood adapted tartan and tweed for the catwalk, the three piece suit was introduced by Charles II in 1666 and brogues, which can be traced back to Scotland and Ireland, were made famous by the Duke of Windsor, who wore them on golf trips.
“With the new campaign, we wanted to tell that story to Londoners in a way that would showcase London’s menswear brands to a broader male shopping audience – not people with a specific interest in the industry already – and give exposure to small and medium businesses that aren’t generally running out of home campaigns on their own. [We also wanted to] stake a claim to being the menswear capital of the world… and show how the creative industries are helping the economy and creating jobs in town,” adds Lancaster.
Posters are supported by a social media competition inviting Londoners to share their postcode’s fashion highlights using the hashtag #londonmenswear, and winners will receive items featured in the campaign.
Credits Creative direction: Tom Lancaster Design: Vivienne Lang, Glen Birchall, Sergio Fernandez Photography: Jonathan Daniel Pryce Copy: Helen Booth
In the latest Old Spice campaign from Wieden + Kennedy Portland mums lament losing their lovely boys to predatory females lured by the boys’ powerful scent
W+K has had an incredibly good run with its Old Spice advertising – surely the quality would drop off eventually? Well, not yet anyhow.
In the launch ad for the Smellcome to Manhood campaign promoting Old Spice’s new body sprays, devoted mums bemoan the fact that they may no longer be the most important woman in their sons’ life.
Two follow-up spots continue the theme
It’s funny, brilliantly acted and performed, unnerving, weird, utterly memorable and distinctive and unlike any advertising we have seen for a long while.
Credits:
Agency: W+K Portland Creative Directors: Craig Allen, Jason Bagley Copywriters: Justine Armour David Povill Art Director: Ruth Bellotti Production Company: MJZ Director: Steve Ayson
Inspiré par les peintures de natures mortes des 16ème et 17ème siècles, l’artisan néerlandais Vladi Rapaport a imaginé une collection de produits appelée Vanitas. Parmi les différentes pièces, ce superbe Skull Chair au design très réussi, disponible en 2 coloris et qui propose une forme de crâne.
Japanese studio Nendo has created a succession of boutiques for New York fashion brand Theory where garments hang from geometric black frames and circulation routes are modelled on road layouts (+ slideshow).
Theory North Beverly
Nendo has so far created a total of nine stores for Theory, including two in California, two in Paris, and others in London, Beijing, Shanghai, Tokyo and Osaka, all based on the same design concept.
Theory North Beverly
Each one has a largely monochrome interior with a layout shaped around the movement of customers through the store, which the designers compare to the flow of traffic on a road system.
Theory North Beverly
“Our idea was to adhere to the brand’s existing combination of simplicity and functionality with New York loft-style materials and a general sense of ease, while adding and emphasising a new concept: the flow of people,” they explained.
Theory North Beverly
Product display tables and partitions have been arranged to clearly divide up the spaces, creating a network of junctions.
Theory North Beverly
Changing rooms occupy generously sized spaces at the rear to encourage shoppers to spend more time trying on items.
Theory North Beverly
“We allotted more space than usual for the dressing rooms and created a buffer zone between the dressing rooms and the shop proper, so that shoppers can take their time trying on clothes and selecting items without thinking about the main flow of people,” said the designers.
Theory North Beverly
The first of the two new California stores is located in Beverly Hills and features a large shop window filled with a grid of mannequins, as well as clean white walls with recessed shelving.
Theory Melrose
A Los Angeles store occupies a converted warehouse on Melrose Avenue. Brick walls are left exposed and painted white, while steel trusses are visible overhead.
Shop interiors for theory, the New York-based fashion brand known for basics that fuse functionality with casual trends.
Theory Melrose
We designed the interiors for two shops in Paris and Los Angeles and one shop each in London, Beijing, Shanghai, Tokyo and Osaka.
Theory Melrose
Our idea was to adhere to the brand’s existing combination of simplicity and functionality with New York loft-style materials and a general sense of ease, while adding and emphasising a new concept: the flow of people. By coming up with a circulation plan as an urban planner might locate new roads within a city, we made careful provisions for people to flow into the shop naturally and move smoothly around it. For the London shop, we created a ‘boulevard’ that follows on directly from the crosswalk outside the shop.
Theory Melrose
The Paris shop is located on a corner, so we installed entrances on both outward-facing walls and arranged a softly curving ‘short cut’ between them. We then added ‘plaza’ and ‘park’-like product display stages and lounge corners like to fit with the ‘road system’ in each shop and modulate each space. For the London shop, this meant installing 8.2 m long tables orientated to match the traffic flows within the shop; for the Paris shops, we added a large river delta-like stage that can display more than ten mannequins.
Theory Melrose
We allotted more space than usual for the dressing rooms and created a buffer zone between the dressing rooms and the shop proper, so that shoppers can take their time trying on clothes and selecting items without thinking about the main flow of people.
Theory Melrose
Together, these touches allowed us to respond to the different demands placed on the shop space while creating new flows of people that may, we hope, flow out into and colour the city space around the shops, too.
If you’re an industrial designer looking to work in the tech sector, Google is probably pretty low on your list of prospective employers—if it’s on there at all. The company employs plenty of UX designers, interaction designers, motion designers, and others who shape how Google users interface with its many digital tools. But Google doesn’t really make stuff, and ambitious designer-makers are much more likely to set their sights on Apple, IDEO, frog, or any number of other high-profile companies that do.
That may be about to change. Recently, Google invited Core77 to visit its Mountain View, California, campus and meet some of the design talent behind Google X, the semi-secret “moonshot factory” that has in recent years been designing quite a bit of actual stuff, some of which you’ve no doubt heard about by now. X was founded in January 2010 to continue work on Google’s self-driving car initiative, and to start developing other similarly futuristic projects. The next to be unveiled was Google Glass, the much-publicized wearable computer that is expected to reach consumers sometime this year. After that, X launched (quite literally) Project Loon, an attempt to provide Internet service to rural and remote areas via balloons floating in the stratosphere; it conducted a pilot test in New Zealand last June. X also recently acquired Makani Power, which develops airborne wind turbines that could be used to harvest high-altitude wind energy, bringing its total number of public projects to four.
But what’s interesting for the design community is not just that Google X is doing some traditional industrial design in the service of realizing outrageously big ideas, but that it’s integrating I.D. with a variety of other disciplines in a particularly rigorous fashion, creating an ideal-sounding nexus of design thinking, user research and fabrication. And it is actively seeking new talent who can help flesh out its multidisciplinary approach.
“We’re looking for unicorns,” says Mitchell Heinrich, one of the four X-ers I met in Mountain View about a month ago. Heinrich founded and runs his own group within X called the Design Kitchen, which acts as X’s in-house fabrication department but is also deeply involved in generating (and killing) new ideas. And what he means by “unicorns” is designers who have the rare ability to excel in both of those roles—as he puts it, “people who have the ability to have the inspiration, the thought, the design, and then are able to carry that out to something that actually works and looks like what they want it to look like.”
That may not sound like such a fantastically rare combination of skills, but Heinrich insists that finding people who can do this kind of soup-to-nuts design—come up with brilliant ideas and then actually make them, while also working extremely fast—has been difficult. In other words, the Kitchen has high standards. “I like to think of it as more like a Chez Panisse than an Applebee’s,” he says.
For our final look back at 2013 we wanted to take a more quantified view. This interactive data visualization shows CH’s most commonly used keywords as bubbles inside a ring of our main content categories. The sizes of each element reflect the number…
As a world leader in designing, manufacturing and marketing cleaning solutions that help to create a cleaner, safer world, Tennant Company is making a positive impact on the environments where their products and solutions are used. They are also increasing their commitment to creating great customer user experiences by expanding their internal, award winning industrial design group.
Want to join their team? It takes a bachelor’s degree in industrial design, and since this is an entry level position, anywhere between 0 and 3 years of experience will do. You should also have exceptional sketching and rendering ability, proficiency in 3D CAD; preferably SolidWorks, and an intense desire to improve on the status quo while maintaining a coachable spirit. Apply Now.
Design for extreme affordability. That’s the challenge presented by one course at Stanford University’s Institute of Design (better known as the d.school); how students address it—drawing on methods from engineering and industrial design in combination with ideas from the arts, tools from the social sciences, and insights from the business world—is the subject of a new documentary. In Extreme by Design, now available on iTunes, filmmakers Ralph King Jr. and Michael Schwarz follow d.schoolers as they create and test potentially life-saving products for those in the developing countries they visit. Here’s the trailer:
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Photos by 
The Googleplex in early December
